Let's talk about micro-innovation on the Web

Micro-Innovation

"Micro" has been popular in recent years. such as what micro-movies Ah, micro-bo Ah, micro-letter Ah ... Also from a certain point of view, to do a good job is easy to get the user's favor. Recently The Big tyrants Apple released their new products 5S and 5C, the people are not reflected in the design and there is no obvious difference, mainly in small details, small things on the optimization. There is little subversive change in the number of apples per generation. (the continuation of the brand is also part of the reason)

What is micro-innovation? The so-called micro-innovation, Jobs said, is not to let you overthrow the past things, but in the past on the basis of constant adjustment and change, and may even just adjust a little bit of function, but the end of the experience to the customer is very good, this is the micro-innovation. For a successful product, disruptive innovation also means risk. To think carefully, the current market of these mature products have little that kind of drastic innovation. The concept and scope of micro-innovation is too large, involving all walks of life, the following we mainly talk about the Web page of "micro-innovation" bar.

Micro-Innovation in Web page function

To Baidu example, search service is the core function of Baidu, so for Baidu's search service, Baidu carried out a lot of micro-innovation and try. The image below is a few of the great micro-innovations I've been looking for in Baidu.

Many people may not pay attention to Baidu's font size, Baidu Small print does not use the usual web pages commonly used in the number 12th and 14th font, but the use of the 13th font, so the font size is also more appropriate. Suitable for reading.

Micro-Innovation in web interaction

There are a lot of small innovations in the Web page that can instantly make you feel better about the user experience of the site.

Micro-Innovation in the game website

In everyone's impression, is not that the game site is stereotyped, there is no micro-innovation place? The following several I think is very good micro-innovation.

Written in the last

Through these columns, you can see that these are not particularly subversive places. On the contrary, it is a small creative synthesis, small to a font size, a color value, a word. But these tiny innovations, like water droplets, slowly condense together into a river. Eventually form a wave that hits the internet.

How to micro-innovation?

Stand in the user's perspective to think, pay attention to the user experience, put the user experience highest, because in this era of user experience is king, bold innovation is often linked to risk and a lot of time and energy, but a small innovation if the right point, it can improve the user experience and improve the value of the product. So this tiny innovation is not tiny, it emits a lot of energy.