Let's talk about the "ice bucket challenge"

The recent "als ice bucket challenge" has seen a rapid spread across the world from the United States. From Facebook's founder Mark Zuckerberg, Apple's CEO Tim Cook, Microsoft's founder Bill Gates, to NBA players like LeBron James, football player c Ronaldo, and NFL player Steve Gleason, then go to Baidu founder Li Yanhong, Xiaomi founder Lei Jun, Qihoo 360 Chairman Zhou Hongyi, hammer technology CEO Luo Yonghao and other Chinese tech giants. On the surface, this activity aims to help more people understand the rare diseases that are known as frozen people, as well as to raise funds for treatment. In fact, this is a poor Internet thinking, and the "ice bucket challenge" has become a big show. The popular ice bucket challenge has covered the original public welfare purpose.

While a simple plan has achieved great results, it has also been challenged by many people. No matter whether there are people hyping and showing up, but the big guys have made advertisements, charity organizations have received donations, and gradually frozen people have received some attention. The audience is very happy. In general, the results are good. As of, August 22, according to the Summary of public information on Weibo, the ice bucket challenge activities have accumulated a total of about 8.5 million yuan, and the amount has been confirmed to be 5457400 yuan. Obviously, this is a successful public interest innovation activity. In this copy society, innovation is very valuable and is more valuable through the spread of the Internet.

In the course of this activity, we can see the interesting, interactive, shared, and disruptive aspects of the Internet category, which is a big factor in the red of the "ice bucket challenge. This also reveals that, in the context of the real society, not only do we need innovative power and Internet thinking to engage in market economy, but we still need such innovation and thinking even if we are engaged in philanthropy.

Philanthropy is a moral undertaking. We can support public welfare in many ways, or express our goodwill through different channels. For example, the Red Cross Foundation for poverty-stricken leukemia and congenital heart disease has tens of thousands of children, the Fund is allocated to several hundred million yuan, and such a public welfare advertisement has made a huge contribution to the National Public Welfare Promotion. However, when these things are played on the media platform, the audience can take a look at the data and then feel deeply touched. Is it actually able to help the dead? No, there are so many disadvantaged groups in the society who do not have their own experiences. It is also a nonsense to say that the gap between China's national conditions and the rich and the poor cannot be solved in one day. This requires each of us to participate in the action, penetrate into the society, penetrate into the hearts of the people, and actively and intelligently touch people's hearts.

The success of the "ice bucket challenge" reflects this. No matter what your identity, position, communication with everyone through action, or the power of the Internet and mobile Internet, it is even a small move, your behavior will also attract the attention of many people and attract more people to participate. Although some people may just covet a few barrels of ice water at the same time, even if they donate a few less copper coins, the impact is far greater than those we cannot judge.

Although some of the above content imposes some subjective consciousness, this is my personal opinion. I have poor Mandarin, writing skills, and bad thinking, but I am very kind. On the one hand, this article aims to reflect the ubiquitous value of Internet thinking and innovation, and on the other hand, to make more people understand that the world will be better as long as everyone gives some action.

Let's talk about the "ice bucket challenge"