Leverling: Sina has lost a lot of opportunities

Dialogue Quotations:

I think the expectations of the outside world have been very high, and the pressure has been great.

a lot of things Sina did not make timely adjustment, lost many opportunities, watched others up

The personal brand's help to the company "certainly will have some".

now a lot of VC even hear web2.0 turn and run

for a while, my biggest dream was to have a lab of my own.

success or not success, do not care too much, do not have to grieve

career: The expectations of the outside world have always been high

Reporter: How does it feel to start a new business? It is exciting or more to feel the pressure of the outside world, because the industry to your expectations seems very high.

Leverling: I think the expectations of the outside world have been very high and the pressure has been great. In fact, there was a period when there was no public time before, and the pressure was even greater because there were all kinds of doubts and worries. When the product was pushed last year, we all had more worries. This June, we have all the product line to push out, recently to discuss cooperation with a lot of partners.

Reporter: How much do you think your personal brand is helpful to the company?

Leverling: There's definitely going to be some, at least we're out of things that everyone will pay attention to. One is to see whether there is sufficient technical force, the second is whether sustainable development. Whether I personally, or enterprises, at least in the industry have such an image. We have a lot of confidence when we work together.

This Reporter: Now the company and the size of Sina, corporate culture should be very different, to adjust their own management style and mentality?

Leverling: I think enterprises, especially High-tech enterprises, the core of leadership is very important, the core may be a person or a small team. Like that VC (venture capital) once in the management team to replace all, almost no success stories; second, development is the hard truth, a company if we want to let everyone full of passion, we must maintain a high-speed growth, at least let everyone have confidence in the future, as long as there are these points, Other management flaws and treatment problems can be ignored. This is true whether I used to be in the "Chinese star", or in Sina until now.

How to develop quickly? First, it is important to make decisions, and the second is to maintain communication with the management team.

Newspaper Reporter: Many people think that the instant communication field, the competition has been very fierce, including Tencent QQ, MSN, NetEase bubble, Yahoo Qualcomm, Ali Wangwang, Google talk, etc. are doing, you choose this area of entrepreneurship is based on the market more in-depth study, or based on existing technology and other entrepreneurial resources?

Leverling: This is what I have always wanted to do, I have launched a related project in Sina, and later because Sina to do content-oriented portal, so many and technology-linked projects have stopped. If there is no transformation to do the portal, let its natural development, will naturally do. Platform products, in fact, is the extension of my original work.

Network, communication, software integration has always been my interest in a direction. Network development to a certain extent, will certainly apply to the king, and the combination of industries, this is a trend, this big trend we are right, and finally look at the maturity of technology and market maturity, is also appropriate. Now there are 70.8 million domestic commercial websites, the resources of small and medium-sized network together to see, its future value is considerable. Now no matter what the application is, such as community, friends, E-commerce, and so on, they need instant messaging platform, we have learned that simply rely on browser is not good, but do real-time communication is very deep water, not everyone can do, so we can also find a win cooperation business model.

The conclusion is that there is technology, market and business model, also in line with their interests.

Reporter: Do individuals also participate in technology development?

Leverling: I already very early did not participate in the front-line development, but this product's strategic idea is I set, the specific procedure and so on, our company master now many is, already did not need me.

Reporter: How does the market react to your entering this market?

Leverling: Those big companies don't really have much of an impact, because we don't have a head-on conflict with them, they're all relatively closed, and they have to constantly tap into the value of their closed users. What we do is open, in the face of the entire network provider, is completely two fronts in combat.

The other is a lot of small and medium-sized enterprises, previously did the instant communication, found that it is not good to do, and we talk about cooperation, transfer to our platform, do the instant messaging of 30-50, in addition to the front several, behind are the opportunities to do integration.

This Reporter: You to the company's internal development goals are, next year, the number of users more than MSN, is it difficult to achieve?

Leverling: In fact, the idea of super MSN is to see how than, if it is from a global perspective, it will take some time. Even though we are already pushing outside the mainland market. If the total number of users in the domestic market reaches, approximates or exceeds

MSN, this opportunity should be very big. Last year we were in trial operation, now we have accumulated more than 20 million users, active users around 11 million.

Reporter: Review the past, what do you think is the most proud thing is to be the first to write a Windows Chinese platform programmer, or to lead Sina listing, or the current entrepreneurial?

Leverling: I think a lot of things have a sense of achievement, now look back, I think there are 2 things the most sense of achievement, one is the Chinese platform. In everyone's voice of doubt, when others feel that you have only 3 months to half a year of vitality, I insist on this thing to do. At that time, "Chinese software and World Synchronization" was proposed, which was later realized. As an engineer's highest ideal, is that one of their own things can make millions of people to use, which has a great sense of achievement;

The second is Sina, it is actually Silicon Valley model, that is, the establishment of a company in Zhongguancun last overseas listing. When the idea was put forward in 93, no one believed it could be done, and we made it, and finally achieved Sina, and it was very fulfilling.

You see these two things have a common feature, that is what I want to do, is that everyone doubts, and finally made, this is a sense of achievement. If you do one thing, everyone takes it for granted, and of course there is no sense of accomplishment.

Now what I am doing, there are some people questioned, so there should be a sense of accomplishment, but the front two than, a sense of achievement in the end, it is not good to predict.

about Sina: Never go back after leaving

Reporter: You seem to have said that leaving the Sina network may be an accident, but not painful. What is the specific feeling?

Leverling: Yes, in fact, my real pain is when I leave the Chinese star, when people will have pain, is in the struggle. If something happens that makes you doubt your original values, you will suffer. It was my pain at that time to stick to the values I had before. And leave Sina, one is I did not do wrong, the second is I did not have any doubt to the value. Why to leave Sina is an accident, because this is not my main plan, it suddenly happened, because my operation in the company is too big, so the accident occurred.

In addition, I left Sina is early preparation, because at that time has completed its own goal, need to start a third venture, the entrepreneurial course can be carried out on Sina's platform, or can not. If on Sina platform, I must carry on a transformation to Sina, if can succeed, I can stay for seven or eight years, if not successful, I will fade out. Just as I was about to make the transformation, someone couldn't wait to get rid of me. For me, it's actually the next stage of a more rapid shift to the cause.