Li shanyou: Video market is too small competition just started

Moderator: Everyone good friends! Today we are very pleased to have Mr. Li Shanyou, Chairman and president of 酷6网.

Li Shanyou: Everyone good friends, start a business after the first visit to Sadie.

Moderator: What are you busy doing for cool 6 recently?

Li Shanyou: As an entrepreneur or company, days million a bit too much, but ten days, eight machine or the real situation. Team building, internal management and so on are relatively busy. Recently focused on the matter is our user experience, including the final page of the revision, our homepage has also been revised, after the revision and other peer differences between more and more, we will be more like a video media development. Our homepage has the headline, has the focus area and so on, like this with the portal inside the homepage, the channel page is closer, therefore recently regarding the user experience the matter to be busy a little more.

Moderator: Mention differentiation, do you think differentiation is also the most important to do video site?

Li Shanyou: 06 When this industry surging, there are 二、三百家, but 07 formed a relatively clear first echelon, may be more than 10, which has 三、四家 done better, 07 everyone will find their own characteristics, because the early time to do is very similar to the video sharing mode, At the time of 07 years, it is a situation of hundred flowers. You have your own characteristics, I have my own characteristics, we are exploring suitable for their own characteristics in the walk, because including the founder, CEO, everyone has a different background, so that will form a gene, doing things will carry the shadow of the past, which is a good thing for the whole industry.

Moderator: The positioning and style of cool 6 related to your past experience in the editor-in-chief of Sohu?

Li Shanyou: yes, because my editor is very demanding, and now I'm doing cool 6. Cool 6 in terms of editing ability, editing page clarity is the most distinctive, this is with the past to do the experience of the portal site.

Moderator: Can you introduce the characteristics?

Li Shanyou: First of all, we understand this matter is not the same, I understand that this is based on the media above UGC, as long as the open our page and other can clearly see the difference points out. This is the position of the net. In addition, we have two other aspects of the business model is different, for us to say that the media is for the user, for the reader positioning, for the site's users our positioning slogan is "Money together", that is, you upload the video we will insert ads, advertising costs we will be divided into 10%-50% to you, This pattern is the only one that we do. So to the user we respect the user's originality very much, respect the user's copyright value. The third difference, in terms of the customer's point of view, we put forward a new concept called UGA meaning is the user to produce content, itself has the value of advertising, you do if the content with the customer's ads together, the customer's advertising image implanted into the video works, this thing to advertisers is valuable, They are welcome, this is called creative people to do. So for readers, users, customers, we all have their own understanding of the site to do now for a year, our Trinity model is now stable development, proving that the judgment was correct at that time.

Moderator: How long does the pattern of advertising split up?

Li Shanyou: Starting from August 25 last year.

Moderator: What's the effect so far?

Li Shanyou: The effect is very good. Everyone is talking about copyright, in fact, there is no special action, cool 6 is the first real to make your copyright, because your video blog generated advertising revenue, I will give you a split. Most of the income of a netizen has the most income of 5, 60,000. To cite an example, Huludao, Liaoning is a very small place, there is a netizen called Cool 6 baby he had worked in a factory, one months to earn seven hundred or eight hundred, and then he took some things to cool 6 up, and then resigned to buy a DV machine, and then to some places to shoot the Life class video, shoot down their own clips to cool 6 up, He is one of the top ten authors of our income. So through this model we encourage and cultivate a large number of DV enthusiasts, we call these authors as a guest, they really consider here as their own home platform, and in this platform can earn their own income through the labor.

Moderator: The business model is easily replicated, do you have such a concern?

Li Shanyou: This matter everyone is considering, since the launch of August 25 last year, many of our competitors are also thinking about this matter, this year everyone is in the launch of their own model out, some people may be the daily biography will choose one put to the headline, give you 1000 or 500. As we have a large area for all Internet users have the opportunity to the model, so far we are still the only one, may be different competitors because of their own genes are not the same, we do this thing with their own advantages of the combination of different, so the current model we are the only one to do so.

Moderator: What are the specific requirements between advertisers?

Li Shanyou: For example, one of the activities we did last year was with Yili, and Erie attaches great importance to the view that online video is a very important model, and that if his brand appears online, it is very valuable to them. So we worked with them last year. Yili yogurt's "I have my taste" activity, later we selected 516 works, implanted advertising code, as the entries, the last we promote the promotion of the 516, the final selection of 10 of the best works, Yili this as a formal network advertising promotion effect is very.

Hisense vice president personally told me, he said that now has entered the network era, now there are many network platform to help you promote, the mass video era many customers have realized to use the angle of civilian communication to explain their brand value, it is very meaningful things.

Internet users: The following is one of the characteristics of network enterprises in China, do video site is no exception, you think the advantages and disadvantages of the following?

Li Shanyou: For example, Sohu, Sina's model everybody learns is Yahoo, Baidu Studies is the Google, including we do the video sharing website to do the best or the United States YouTube, so we do not deny that many models are learned from abroad.

Second, the model learned from the United States to do in China, the same video in China and do not do in the United States, such as the U.S. video site in addition to the technical model must add other things, such as strong implementation capabilities, external operational capabilities. So many sites including Yahoo, Google is very successful abroad, but in China is not so successful, so is the lack of implementation capacity and operational capabilities. So in China we must add their own characteristics so as to be successful. Other people's good things must learn, after learning to make their own characteristics.

Moderator: There are rumors that YouTube to enter the Chinese market, domestic video sites will be panic, how do you think?

Li Shanyou: I think it doesn't matter, for the industry to say more than a competitive partner is conducive to the industry bigger. and competition with it for the needs of Chinese netizens, the development of Chinese video site we will be more familiar with some.

Moderator: Now with Baidu's cooperation to the present effect how?

Li Shanyou: We are Baidu's exclusive strategic partner in video, we are on the line in late May, and so far the effect is very good.