Li Shanyou, your cool net is really dangerous.

About two years ago, when Li Shanyou, the editor-in-chief of Sohu website, gave a speech on our website, introducing his own eight-point framework for managing Sohu's editorial team (the network person "Li Eight"). At that time I asked him such a question: "You think this model is so good, then where is his bug?" "Li Shanyou replied:" Is the staff too hard, so sohu someone gave me a nickname, called ' Lu Hua Peanut oil-crush experts '.

Time flies, Li Shanyou is now the video website Cool slip Net Chairman and CEO, and just released news, cool slip net already has 10 million yuan of advertisement income, become UGC (user produces content) website, the machine that can make money most. I'm still going to ask Li Shanyou: "Where is the cool slip bug?" ”

One, cool net money robber logic

In every single page of the cool web, the uploads are called "authors," and after each video is over, the cool net inserts a 5-second ad. The ad is said to be the main source of 10 million ad fees for cool slip nets. And each "Author" can be based on the number of ads displayed, to some of the renminbi, as their own "copyright revenue."

In view of this, Li Shanyou is paid great attention to the author's copyright benefits. But what about the actual situation? The real authors of users and works on cool-slip internet are basically the two people who can't hit eight poles. The copyright of MTV more than 70,000, Japanese anime 20,000, Hong Kong and Taiwan variety show 50,000, popular TV dramas, movies, what "Prison Break", "Six people Line", "Naruto" everything.

Is it true that users who upload these content are copyright owners? How is Li Shanyou sure that those who cut video from TV or DVDs are the rightful owners of copyright? Cool Slip Network Advertising mode, in fact, is a robber logic. I don't care how you get it, as long as things are good, bring advertising revenue, I will sit with you and Penny.

Let's not say whether the video content has a domestic playback license. If the copyright party to get up, estimated 10 10 million, also not cool slip net compensate.

Second, the lack of real UGC content

Li Shanyou do cool net generated advertising revenue, not because his site is better than others, nor is it because users are really willing to put the original things to cool, but because Li Shanyou from Sohu brought out a group of experienced advertising salesman. Chinese advertising sales are about interpersonal relationships. The same video ads, play n times a penny, or play 1 times n cents, put where all the same, but why the advertisers chose the cool slip instead of other video sites, which Sohu advertising sales team work.

However, Li Shanyou on various occasions but stressed that the main reason for the cool is that the user generated content, "content is user-generated, so we cost very low."

Is that really the case? Cool Slip Network upload users, the general use of sexy beautiful pictures as their own avatar, each upload of content seems to have a clear division of labor and professionalism. If you upload a TV show, often a user will be able to upload a complete set of TV series, if uploaded to MTV, these users can be accurate according to the singer name upload. Moreover, these "authors" have little interaction with members, like robots. Is this the UGC of Chinese video websites?

China and the United States are not the same situation, at present, China's real users of the video produced by the poor little. If blindly exaggerate the "user-generated content" of Chinese video, it will bring great hidden trouble to the future development of video website.

The above two bugs do not solve, comrade Li Shanyou, your cool slip net is really dangerous!