In May this year's gmic conference, the head of a lot of "Halo" Li Yinan announced that he is the CEO and founder of Bovine Electric Technology, aiming at the field of smart electric vehicles to start again, for Li Yinan Entrepreneurship, this news we are not very surprised, although into the middle age, but Li Yinan the entrepreneurial plot is still not reduced.
In the author's opinion, Li Yinan choice of electric vehicle industry seems more challenging than Lei June choice of mobile phone industry, on the one hand, the price of two products is not a level, the former demand higher consumer capacity, on the other hand, there are a wide range of electric vehicles on the market, the homogeneity of the more serious, and to do a different electric vehicle out, More powerful technological innovation and product innovation are needed. Therefore, Li Yinan the difficulty of starting a business is much bigger, the latent risk also immeasurable.
Fortunately, Li Yinan has a relatively deep technical background, he was at the age of 27 to achieve the position of Huawei Vice President, and then ran away to create a harbor network, after the port network was acquired by Huawei, Li Yinan served as the CTO of Baidu, China Mobile CEO 12580. So Li Yinan, known as a technical genius, should be more reliable than other entrepreneurs. Moreover, in August 2011 Li Yinan joined the Jinsha River venture, it is worth mentioning that the Jinsha River ventures in recent years in the field of electric vehicle expansion: From automotive design, to battery materials, batteries, electric motors, electric vehicle production, Jinshajiang venture has been the layout of the entire industrial chain. Considering the relevance of these layouts and Li Yinan Entrepreneurship projects, and the work experience of Li Yinan in the Jinsha River venture capital, the synergy behind this is how strong everyone thinks.
What's more, Li Yinan's team is pretty good, and recently Li Yinan has publicly disclosed a team lineup of cattle-based technology, including designers from Microsoft, high-level Xiaomi, and the supply chain, which leads three companies to market, as well as the technology giants that dominate the development of Rayman Power systems. It can be said that from technology to design, from product development to market promotion, cattle power technology has a certain talent reserves.
It is worth mentioning that, in addition to Li Yinan, the outside world to the Ox Power Technology President Niu/token is also quite interested in, according to the introduction of the Internet, niu widely dabbled in visual, interactive, industrial and other design areas, known as the industry's famous non-"professional" (cross-border) designers, has served as Microsoft China MSC UX Shanghai concept designer, the world's top design company frog Design frogdesign Shanghai design analyst. To be sure, his joining on Li Yinan's electric car will bring more avant-garde and more fashionable product concept.
Li Yinan Publishing team information not only deepened the outside world's understanding of bovine electric technology, but more importantly, the information as a window, the outside world may be informed of what is the product of the extraordinary. A recent post from the calf community can give you some inspiration. This post with illustrations of its product concept to do a brief analysis, from the content of the post, it should be said, Li Yinan do electric vehicles in the design, function, life may have a major breakthrough, simply speaking, is the design more fashionable, more artistic flavor, more powerful, more comprehensive, in line with the "Internet +" era background , more battery life, to meet more demanding conditions, more driving pleasure, so that electric cars are no longer boring.
Of course, the product is not good, it should be the market to decide. If according to the above concept to do, Li Yinan electric vehicles in the end there is no market it?
First of all, from a large background, electric vehicles are still in the rapid development of the track, whether from the angle of energy conservation and emission reduction, or from the perspective of the use of cost analysis, electric vehicles are residents of the best means of transport, the future market growth can still be maintained in a relatively stable range.
As shown, this is the 2009 to 2012 electric Motorcycle market scale and growth trend chart, it is not difficult to see, basically the annual market growth in the range of 2 billion to 5 billion, although the growth rate is declining, but the absolute growth value is basically stable. This healthy and stable growth is more sustainable, which means a certain market opportunity for entrepreneurs.
Second, the current market of electric vehicle products, although rich, but the homogeneity of serious, lack of product innovation, for users have no attraction, from the user feedback situation, the vast majority of electric vehicle products exist power obsolete, low battery life, these are related to the user's direct use of feelings. In addition, the appearance of a static, lack of innovation also makes the user easily aesthetic fatigue. Moreover, because the majority of electric vehicles rely on the traditional way of selling, too many middlemen lead to increased costs, high prices, but also for the popularization of electric vehicles caused a huge obstacle.
If Li Yinan can put forward more effective solutions to these problems, coupled with reasonable pricing, it may get a good market response. In fact, the traditional field of electric vehicles needs to be changed, whether it is industrial design, sales or intelligent systems, it is necessary to embark on a drastic change to benefit users. Remember Lei June in the "Millet note top with version," said the launch, Xiaomi developed the best mobile phone purpose is to allow users to afford, value for money. From the point of view of Li Yinan, to provide users with fashion, innovation, high performance, super value of electric vehicles will be its entrepreneurial mission.
Third, from the "Industry brand micro-media EV Index week list" and Baidu, micro-BO search index to analyze, Li Yinan project has been a wide range of Internet media attention, indicating that the market has high expectations of its products, in this context, the Li Yinan project is more likely to drive the electric vehicle market into a new period of change.
As we all know, with the increase of Internet users in China, the role of public opinion is becoming more and more obvious, and from Li Yinan announced entrepreneurship to today, the Internet attention to this project has been high, not only because of its personal special background, more importantly, we expect Li Yinan to bring real changes to the electric vehicle industry , just as millet and music are seen as changes in the mobile and television industries.
Of course, the above analysis is based on existing information, Li Yinan the success of this venture, it will take longer to test. However, in any case, this is a "never-fail" business for Li Yinan, because it brings the inspiration and value to the development of the electric vehicle industry, which will be far more than the return of its own business. (Wen/Wangyi see qq:543415188)
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