Lidong min: Baidu will launch mobile search nurture program

Today, the mobile Internet is booming, more and more internet giants migrate to the mobile end, because the smartphone in the interface, interactive experience, the application of the form of a huge difference, for the long tail part of the small webmaster and developers, mobile Internet is still a strange field, facing more complex industrial environment, stationmaster, How do developers successfully move from the Web to the mobile side?

Recently, at the 201,200-degree Alliance Summit, Baidu Mobile Product management director Li Dongguo said that in recent years, mobile web search volume has grown rapidly, the annual composite growth rate of more than 150%, Baidu will launch a more active mobile search support program to help the Web side has the advantage of the webmaster copied to the mobile phone, complete migration and innovation.

Powerful wireless traffic distribution capability

The value and potential of wireless internet cannot be underestimated. As the domestic wireless bearer of the size of the user is expected to soon exceed 800 million, the future, the wireless Web page traffic will be several times the PC side, and experience the way closer to the user's real life. On the PC side, Baidu search for more than 600,000 of partners to provide flow import, revenue and other services, while in the Wireless internet field, Li Dongguo that Baidu in the wireless field of traffic distribution capacity, can be exported to webmaster and application developers. 2012 Q1 data show that Baidu Mobile web search share to keep the absolute lead, occupy more than half of the other search engine mobile Web search market share combined.

It is clear that Baidu has advanced in the wireless Internet field layout, in the wireless web search, app application distribution and so on to establish a leading position, continue to play the mainstream entrance role. With the App Store to find the application of poor, low quality ratio, Baidu Search can directly capture user needs, efficient distribution, become netizens access to the mainstream of app applications. This diversion effect will help webmasters and developers complete two take-off on the wireless side.

The status quo of mobile station in Baidu's eyes

The mobile internet craze is only just beginning, many webmaster and developers are not familiar with the development, operation, revenue and other links, and traditional Web Forms, mobile user experience provides a support touch of the web-style display, and the new app client two choices, the latter is more popular, but there are many potential problems. For webmaster and developers how to choose between the two forms of confusion, Li Dongguo recommended two legs to walk, on the one hand, the existing PC Web site content with tools, Low-cost porting to the mobile side, on the other hand, according to the unique interactive experience of the app, design an independent app application.

Li Dongguo the webmaster to the mobile side of the upgrade into three categories: one is designed specifically for the mobile end of the design, including only for mobile terminals on products and functions, such as app application screening and downloading, in the PC side is not exist, which requires optimization, improve the display speed and efficiency of the page; the second is the same data and content, There are two kinds of presentation on the PC and the mobile end, and Baidu offers an open fitting tool help the webmaster to automatically identify the user source, accurately complete the flow of guidance, so that the webmaster in the two dimensions can obtain a strong flow support; Third, some slow-moving web sites, web-only forms, not yet laid out on the mobile side, Baidu provides a mobile build station tool, can quickly, low-cost to complete the establishment of wireless sites.

Prop up the plan to help stationmaster two times to soar

Li Dongguo revealed that Baidu can for webmaster, developers to provide two kinds of mobile search optimization services: Open adaptation and mobile build station. The former for both the PC version, and almost the same layout, function of the wireless station webmaster, Baidu can be in accordance with the domain name, sitemap adaptation technology, automatic crawl wireless Web pages, without submitting delivery, when users visit, Baidu can intelligently identify PC or wireless demand, automatic diversion, Enhance the user and traffic capacity of the webmaster at the wireless end; the latter is not yet in the mobile end has a site webmaster, if by their own strength migration, not only the cost, development, testing environment does not have, Baidu Mobile build station to understand the most webmaster resources, such as the database inside, novel station, video station, download station data have a clear classification, Familiar with web-side Sitemap, can realize real-time conversion.

In the PC side, Baidu has established a helping stationmaster growth, the income transforms the High-efficiency platform, the future wireless end, because of the application environment, the user demand, obtains the way and so on the big difference, stationmaster and the developer to the ecology dependence degree will be higher. According to the disclosure, as a well-known community site, Douban through with Baidu Mobile search cooperation, active participation in open adaptation exploration, from Baidu's traffic growth over 1000%, day visit PV million, access to a huge increase in mobile traffic growth benefits.

For the future distribution of wireless traffic, Lidong min prediction, Web Forms and app applications will be long-term, Baidu has some of the search advantages in the Wireless internet field will be more prominent, the corresponding flow distribution capacity will be stronger. Baidu hopes to help webmasters and developers complete a shift from the PC to the mobile end, gaining new success on the wireless internet.