Light Blog War on a hair-trigger

The light blog is a kind of internet product TUMBLR by foreign website. Twitter and other microblogging products after the popular, netizens found that 140 words of speech is too simple. So Tumblr, of course, it allows users to publish text and all kinds of multimedia content, while maintaining the Twitter attention, forwarding characteristics, so that the chain of micro-bo communication and blog multiple content performance of the perfect combination, so as to reduce the later development costs of customers. Therefore, for users who are dissatisfied with Weibo, the light blog is a good choice, of course, for the business Circle is also an attraction. Light blogging is an Internet service between blogs and microblogs, two more appropriate examples: The ipad fills the gap between the iphone and Mac, making it a great success to use the "Apple Machine" recording, sharing and even office anytime, anywhere, in life, if you compare Twitter to a newspaper, The blog is called a book, so the Light blog is a magazine. When the dot net of imitating Tumblr appears at home, it causes the double attention of the user and capital.

Following the beginning of this year foreign light blog TUMBLR Financing 100 million U.S. dollars news spread, the domestic light blog also began to hot, in addition to the dot net before, push him, Sohu follow the micro Blog to light blogging mode, QQ Space 6.0 is also a light blog mode, Sina launched a light blog to continue to play the blog card, NetEase is fully invested in light blog will soon launch Lofter, micro-broad war is not finished, light blog and smoke.

Although the passage of time, web2.0 in the continuous development, but we still can't help but think of 2007-2010 that period of domestic surging "micro-Broad War": 2007 chirp, Rice, do what, Tencent surging on line; 2008 Plurk Online; 2009 muttered, gather friends 9911, FOLLOW5, 139 lobbyists, Sina Weibo, Sohu Weibo, people Weibo online, 2010 NetEase microblogging, Tencent Weibo, Watercress said on-line. Listed above are only some of the more well-known products, there are many small users of micro-blog, dozens of micro-blog site leader of China's internet into the "micro-bo era." A few years passed, as if this market by Sina and Tencent two giants divided, but discerning can see, this battle with "Sina Weibo 8 million acquisition weibo.com domain name" launched the final battle and in the gas field won Tencent. The domain name weibo.com has made Sina Weibo a bona-justified microblog, driving its share price to more than $100 trillion from 40 dollars.

The emergence of new products and media forms, the capital market always give full encouragement. Perhaps to see this scene sparrow become Phoenix charm, recently, several domestic websites and many entrepreneurial teams successively in another imaginative product ——— light blog.

The launch of the Light blog, once again caused the domestic Internet products "cottage" controversy, but this is not affecting the development of various local light bo decisive factors. Because the light blog products in the technical and micro-blogging is not very different, so the company has micro-blogging operations experience of the site, it is easy to launch a light blog products. Dot com CEO Xu Chang is the most high-profile of many leaders, many times for the domestic first light blog site Dot network, but also to obtain a number of innovative workshops, such as a few domestic investment company's pro-Lai, dot network of more than tens of thousands of market capitalisation, light blog users are similar sites in the most. Sina launched a light blog to continue to play the blog card, is to get through the connection with Sina Weibo users, such a large user base is likely to become Sina in the Light blog campaign to win the key, due to the characteristics of the portal site, in the Traditional Sina blog page, also give Sina light blog strong Support. NetEase CEO Ding Lei even personally for the company's light blog products for advertising photography. And Sohu Weibo because does not limit the number of words, and is suitable for the display of pictures, video content of the 1.5 version of the revision, its CEO Charles Zhang released Hao Yan: "Sohu Weibo has been able to kill all light blog seconds," it can be seen Sohu's attention to the light blog community. Phoenix with about 200,000 of the price low-key acquisition of kuanboke.com Domain name, the intention to create a Phoenix fast blog for the Light blog products, the current light blog products have been online into the beta stage. 51 space after several years of groping, but also the personal mode of operation and user experience to light blog way to show out. Thousand Oak Company's Renren and the creation of the North Douban spared no effort to create a small station and watercress station two products, but also want to be in this huge light blog market share a cup of beautiful soup. Wide road network light blog and Wide Island Network Light Blog is a Sun Kai, this is not afraid of the big companies, the courage to face the spirit of confrontation is worth learning. The net is also praised by its official blog, and the Net project has already gained valuable angel investment, which has put pressure on other companies that have not yet been financed. And another start-up company has been kept in the isolated closed beta, like offing, ready to send, Shanda's push he was in the beginning of the public test also set off a wave in the industry, as if the current QQ space 6.0 has been wearing the veil of mystery, showing in front of the user, what kind of light blog products? Light Blog War is imminent.

Therefore, the light blog market is likely to replicate the pattern of micro-broad warfare, that is, several portals together with individual independent professional sites to fight, but the final results, it is really unpredictable which home will be how to occupy the light blog market, as an ordinary user, can only wait to see.

Recently, Eric Market consulting experts said that the network groups focus on micro-blogging has been difficult to go beyond the current several major micro-blogs, the development of new platforms and new play is the trend after Weibo, and light blog is the only one can take users to other areas of the product. The analysis also believes that the rise of the Light blog, as a new thing in the future can seize the market, but also as a specific target audience group of ancillary products produced. (This article starts in Http://blog.sina.com.cn/zhaoyafei reprint please specify)

Appendix Domestic Light Blog list:

Dot dot net Light blog http://www.diandian.com/

Push him light blog http://www.tuita.com/

Wide Path Light Blog http://www.kuantu.com/

Wide Island Light Blog http://www.kuandao.com/

Sina Light Blog http://qing.weibo.com/

Phoenix's Light blog http://www.kuaiboke.com/

Everyone's Station http://zhan.renren.com/

Watercress Station http://site.douban.com/

QQ Space 6.0 http://6.qzone.com/

NetEase Light Blog http://www.lofter.com/

51 Space http://www.51.com/

Next to the net http://www.shenpang.cc/

Push-slip http://www.tuiliu.com/

Beauty nets http://www.moro.cc/

Meow friend http://www.catfan.me/

Source: Reader Contribution