Light with "left ear" won 51, but also pull the Qihoo 360 whole event?

Produced by Ray Pictures, Su first directed the youth film "left Ear", since the April 24 release, the box office performance is astonishing. The first weekend broke 200 million, 10 days broken 400 million, by Nien, Chen Turin and other leading meat corps is let "left ear" to become this year "51" the biggest black horse.

May 10, "left ear" in the physical courtyard line still maintain nearly 10 million box office daily Growth, with "0 window period" Exclusive advance Landing 360 network, director Su and Chen During, Ma Sichun, Nien, Hu Xia, Raoxueman and other creative staff will be through innovative products "star special" way with netizens, fans interactive view.

How does the low-cost youth film, a full-fledged newcomer, achieve the box office return of $460 million (as of press time)? As a film of the highest return on investment in the history of light, "left ear" has made light film a well-deserved leader in youth, while "The left ear" is only the first step in the new movie strategy of Ray Pictures.

　　Invest in "left ear" light to establish the supremacy of "youth film"

From "To Youth", "you at the same table" to "Rush that year" to the full opening of the new, the final box office to obtain a high rate of return on the left ear. Light media relies on a unique youth perspective to successfully beat the same type of film "growth of All things" and "Why Sheng Xiao," to lay the supremacy of youth film. The light always seems to create a hot movie project, what are the special skills and business logic?

In recent years, the domestic film box office, light media always voted the highest rate of return movies. Light is involved as an "Investor + Issuer" – a leading national advocacy team and a ground film distribution team that has become an important bargaining chip in other corporate film projects. Investing in a lower proportion of your own film projects and winning the right to film distribution is a consistent investment model.

The number of these "light characteristics" of the film, younger, genre films are not open key words. Since 2011, Wang Changtian has established a youthful strategy of light, which focuses on young people and works with young directors.

"Left ear" bold to enable young "small meat" actor, although the release period faced with similar youth theme film "Everything Growth", "Why Sheng Xiao" challenge, but still maintain a strong attendance and box office growth, as of May 11 reporters, "Left ear" box office cumulative has exceeded 460 million yuan. The correctness of the light rejuvenation strategy is confirmed again.

　　Light Layout Network Academy line, "left ear" into the window period of the shortest box office blockbuster

Wang Changtian based on the success of Light film in the upstream to make a great investment, including the investment of youth and animation class IP, this "left ear" author Raoxueman's ' Pain ' series has been all the purchase of light. According to the internal news, the light will also set up the "Youth Light" company, the young writers, cartoonists to further expand the IP resources.

At the same time, the expansion of the youth industrial chain of Light is also based on the internet to expand downstream. In December 2014, the Light media issued a notice announcing the joint venture with Qihoo 360 to create the first brand of network.

In early March this year, light media in the latest disclosure of the "record of investor relations activity" described, "the United States at the current box office income accounted for less than 30%, other income from derivatives, network, etc., the value of our future film is more copyright, the future of copyright revenue if accounted for 50%, equivalent to the box office expansion." ”

　　It is reported that in the light media and Qihoo 360 cooperation framework, not only including pay-as-you-go mode exploration, the two sides will also be in the network film distribution, screening, online ticketing, integration of star Resources and member value-added and other aspects of deep exploration. The network will become the light youth industry chain will be the product to young users of the new platform.

During the Wuyi, "Speed and Passion 7" released nearly 30 days over 2.4 billion of the box-office miracle attracting attention, and the same schedule of several domestic youth film scores are also quite bright eyes. "All Things Grow" box office broke billion, "Why Sheng Xiao" two-hour point of the box-office break 12 million, "left ear" the first weekend box office broke 200 million. Compared to the production cost of the film, have entered a high payback period. and the "left ear" to 460 million of the cumulative box office to obtain the best record, but also the light dare in the physical courtyard line still maintain nearly 10 million box office every day, the case of the "ear" with the ' 0 window period ' to the network of the cinema line of the house.

As the last main battlefield of the "left ear" propaganda, the light film distribution team combined 360 network in advance to formulate a series of propaganda and marketing strategy, and poured a lot of star resources. After the physical courtyard to get 460 million yuan at the box office good results, "left ear" in the 360 network of the line can help break through the 500 million-dollar box office Mark? "Left ear" "rounding", and then the network of the line, will be due to the "0 window period" of the exclusive advance release again become the focus of the topic.

　　The exclusive premiere of Internet Academy line, "left ear" "Star thousand people Field" pre-sale Hot

Generally a film released 15 days after the topic has entered the heat weakening period, but the 360 network of the director Su is his other killer, in addition to personally led the entire lineup and fans through the 360 network of "star Concert" product interaction, will also be through the network of the film "Left Ear" More exclusive video content continues to ferment, from the "star accompany you to see", "director accompany you to see", and then to the "creative intimate Field", "Left ear" will set off in the network of another round of topic craze.

The "left ear" in the 360 network exclusive premiere of the Internet Academy line is a new attempt to interact with the fans, May 8, Ma Sichun and Chen Turin first opened the "left ear" in the 360 network of the "star special grab ticket sale" activities. As of the morning of May 11, the Star thousand people field pre-sale was robbed and empty, the traditional cinema can not reach the thousands of people at the same time the scale and effect of the movie, will be in the 360 network to achieve the line.

And the next two weeks, there will be Nien, Hu Xia, Cheboven and so on a large wave of fresh meat, they will be in 360 network on the line to "star special" way and netizens interactive view.

How big is the market for online cinema distribution? Youth movie Overlord light of the film distribution mode can be in the network to create brilliant line? At present, the light media and Qihoo 360 established joint ventures are exploring the Internet ecology of the film distribution and marketing of new play, perhaps the most attention to the market focus.

Light with "left ear" won 51, but also pull the Qihoo 360 whole event?