Lin interview: Qin Jian talk about how personal SEO transformation to do products

　　

Qin Jian, graduated from Guangdong Medical College, began contact with the website in 2007.

Practice Send SEO, through the practice to analyze the phenomenon, in a lot of practice accumulated rich experience, SEO has its own unique insights. has been 09 Webmaster Network (ADMIN5) held the SEO contest (Valley Hundred Excellent) Baidu first, Google second, good at optimizing the company's website Baidu rankings, while the Baidu bid, Google AdWords and website conversion rate has actual combat experience. 08 began to take orders to do seo,09 at the end of a company work until October 10, and then resigned from the home side is responsible for corporate SEO and personal net earnings, 10 contact with Taobao ...

The interview record is as follows: (this text version has omitted, is not complete, if want to understand deeply, please listen to the recording directly)

Lin: Oh, Qin Jian, hello, Welcome to Lin, introduce yourself first.

Qin Jian: Hello everyone! My name is Qin Jian, the real name is Cheiqiang, Qin Jian is my net name, Guangdong Meizhou people, has been living in Dongguan. I graduated from Guangdong Medical College, majoring in medical information management. I have been doing SEO for more than four years, 2008 began my own to do seo;2009 years in a company to work for more than a year after the resignation of the use of SEO at home to make their own net profit; 2010 when I began to contact Taobao guests, Taobao guests are very hot, through a lot of doing Taobao friends, Taobao customers and products have a great understanding; 2011 began, I pick up the SEO list, side of their own mining profits high products to do Taobao guest. At present, I Taobao customers have done a product, but also plans to do several products. My basic information is probably like this. Thank you!

Lin: You in school is medical school, professional is what professional, how did you enter the Internet in this industry?

Qin Jian: I graduated from Guangdong Medical College, majoring in medical information management. It's a coincidence that I went into the internet industry, junior high School when I have to learn to do with friends, but at that time to do is relatively simple; after college, I was fortunate to be the school's network association president, then often contact the website, then have the opportunity to participate in the provincial organization of the web design, won the third prize, So contact a lot of web design.

Qin Jian: At that time I was interested in the forum, have the opportunity to do a certain forum moderator, know a lot of altar friends, this process makes me feel very happy, then have their own ideas to do the forum. But I didn't have a good financial situation at the time, even the domain name, space can not afford, so I was in the "my Territory" 5d6d Free forum application for a forum, so began my tour of the Forum, after the Forum and contact on the net to make money, I probably just like this into the Internet.

Lin: Before you also participated in the early Valley Hundred Excellent (SEO contest), you also get Baidu first, Google second, the results, now look back, how do you feel?

Qin Jian: It is the feeling that after entering the society, I have become a lot older, more mature. Because there is no pressure when the students, more relaxed. I was at that time to participate in the best is reported to try the mentality, but also their hobbies, did not expect to win the prize. This game has a big impact on me. Not that I got a reputation from the competition, the most important thing is that I used to learn more closed SEO, through this competition to know a lot of SEO friends, some people to now we have been linked, very Happy Valley hundred excellent game Let me know a lot of friends.

Qin Jian: This contest to my own SEO level played a sublimation of the role, let me have a deeper experience and understanding of SEO, realized that the SEO communication is very important, do SEO must share and discuss with others in order to make their own continuous progress and promotion, presumably is these.

Lin: You began to contact the site in 07, 08 began to take orders, how did you learn ah?

Qin Jian: I learn SEO is some coincidence, I 2007 years to do the forum when there is no concept of SEO, only know to see the data of the site statistics. At that time feel want to make the website traffic bigger, just want to other forum post lead flow can. After I contacted WordPress, I made a computer desktop wallpaper related blog, I really contact SEO started from this blog. I had a special interest in rain, so I gave the blog a blog called Rain. At that time, Baidu on the blog anchor text There is no punishment, through their own observation of the changes in the article, know the anchor text on the site rankings have an impact, and then began to consciously understand the SEO.

Qin Jian: At that time to me rain this word did not think how to optimize it, just through the article rain this keyword appears the number of times to observe the ranking of the rise and fall, the final analysis of the number of keywords appear to affect the ranking of the site. Then did the Dongguan SEO blog, this time I began to summarize SEO experience, blog just started when I was writing Linux technical related articles, and then unknowingly wrote the SEO experience related articles. At that time I saw a lot of SEO tutorials, but the feeling is all thousand times, see more feel no meaning, and then I began to try to do other sites, the site to do more, SEO experience is enriched.

Qin Jian: Then some customers directly to the university to find me, the initiative asked me to help them to do the site rankings, made a few lists, SEO has been very good practice, my SEO will understand more and more. To sum up, I learn SEO is to practice the truth, a variety of SEO phenomena and data analysis, coupled with their continuous learning summary, I have a relatively deep understanding of SEO.

Lin: In fact for you, the Enterprise site ranking operation you will be more handy, for the enterprise site I think I care more about how to bring intent flow, rather than keyword ranking. Do I say you agree?

Qin Jian: Not fully agree, I think the Business keyword ranking operation, SEO is a low-cost high-quality flow, these flows are more targeted, conversion rate is higher. Most of us do online marketing, only use the SEO method, but many times too dependent on SEO, other means have not applied to, the effect is not expected to be good, I think that all have the flow of marketing means we should go to mining, can not be limited to SEO. Now we all know that Baidu promotion is very hot, such as a keyword you ranked first, but someone did 10 promotion, so that your keyword position can only be ranked in the 11th place, then you get more traffic than expected much less. So I think do network marketing, if you only limited to do SEO, the effect certainly did not expect good, must be all-round through different marketing methods to lead the flow, so that targeted flow conversion rate to achieve your expected effect. If you have the strength, can control good cost, like Baidu bidding, Google's AdWords, you can do it, and Baidu know Ah soft wen ah and a variety of information platform, the use of a variety of marketing tools, you can get a good expected effect.

Lin: Why are some keywords ranking up, but the conversion rate has not been, you think the problem where?

Qin Jian: There are rankings but the conversion rate is not high, I think a lot of people put the time and energy too much to the SEO a marketing tool, ignoring the other high conversion rate optimization methods. I think the site needs to be optimized for a lot of places:

Qin Jian: The first one, the website art. The website art must under the full effort, oneself does not have to pay to ask the person to do, the business façade must decorate well, like this can attract the customer.

Qin Jian: Second, website content. A lot of people make net make, content is copy to copy to go of nothing new. To buy things the customer is very selective, the text expresses the information to be more intuitive and understandable, the website text content completes more easily to impress the customer.

Qin Jian: Third, strengthen the user's trust degree. Because we are now a lot of network fraud in China, to obtain the trust of customers, business license, company certificate, product certificate, office environment and staff pictures should be placed on the site, so as to obtain a higher level of customer trust.

Qin Jian: Fourth, customer service and communication skills. If we see a Web site with only a phone but no online customer chat, we might not be able to call immediately and open up another website with an online chat system to consult. Because most visitors want to be able to ask for information they want without cost, calling is about spending money, and chatting online doesn't have to be spent. And the customer communication skills are also very important, communication is not good customers may run away, not to mention let him buy things.

Qin Jian: Fifth, product advantage and price. If the product price is very expensive, the product compared with others and has no advantage, so uncompetitive things are difficult to have conversion rate. Sixth, logistics and trading mode. Logistics, now many online buyers are inclined to cash on delivery.

Qin Jian: In the case of a trading model, even if the customer does not require payment, it may also be required to pay a guarantee or Taobao transaction. Also, the flow to Taobao shop, in fact, is not a wise choice, Taobao this platform has a lot of businesses, competition is very large, product profit is very low prices must not be raised. Therefore, some products I do not recommend the flow of access to Taobao platform for trading, I suggest that through the delivery of goods to pay, Alipay guarantee or their own market platform to trade. Seventh, to engage in promotional promotions. Because most of the buyers have the habit of love, through promotional, mail, buy this to send that form, to the buyer is a small temptation, such activities to achieve a positive effect on the transaction.

Lin: Some entrepreneurial people ah, will have their own products, do their own SEO, and then their own sales, for this piece, do you have any views?

Qin Jian: I think this interview, I generally represent a part of the lack of funds, no products, online sales do not understand people. About the products, I think not every product is suitable for online sales. Can do net sales of products, a product profit to high, two product quality is competitive, so as to ensure their own benefits, others are more likely to buy your products. Both to do SEO and a guest to sell products, I personally do not recommend doing so, at least to please a customer service, if the excessive energy into the sale of this piece, there is no time to do SEO lead flow, no traffic network sales can not produce purchase behavior.

Qin Jian: Product selection, now there are many things on the internet are sold, but there are many products are not sold online. For those who have just started to do the marketing, I suggest starting with a class of products, especially those that are creative and more special, or that are more high-tech and can not be bought in a physical store. Network sales through the SEO, we should start from a small number of products to do, bigger, the cost of goods will drop, and then we can go to Alibaba such a platform to do wholesale. We can also negotiate with the manufacturers OEM, to make their own brand. Many products, but must choose, usually in life more attention, you will certainly find suitable for their own products.

Lin: What do you think about the choice of good products and good sourcing to operate?

Qin Jian: I think there are a lot of products now, but it really suits us to do too little. Usually we must pay attention to life, in order to find a good product. I do products are based on Baidu to inquire, through the natural flow to do sales. If we encounter a good product, Baidu search to query keywords, see this product competition is not big. The competition is hot, we can not do, the competition is general, the ability to do, you can consider to do.

Qin Jian: Next, we want to analyze the keyword of this product, see the keyword can bring how much flow, the flow is considerable we are suitable to do this product. To sum up, we have to make sure that this product is profitable and that we have the ability to get orders in the competition. Find a product to buy people, we can look for sourcing, sourcing as far as possible to the physical store to find, such as Alibaba found in the source are not suitable, is not too high price is second-hand three hands supply, leaving us to operate the space is too small. If we want to the price of a product to pull high, then this product in the industry's best to have fame, plainly is a brand of products.

Qin Jian: Whether it is imitation or genuine, brand is just a gimmick, product quality is the king. If the product quality does not pass, the return rate will be very high, so it is difficult to have repeat customers, at the same time we want to pull high prices is also impossible things, and customers do not say that our own conscience will feel sorry, so the quality of products we have to turn good. Product cost is not necessarily very low, but must have a higher profit, 50% or more than a few times the profit we do to make money, such products we are worth doing.

Lin: These are done, have a customer trust degree, this How to overcome it?

Qin Jian: As far as I am concerned, my website ranking has dropped, the impact should be about half. The ranking of my own site through the SEO attracted by the flow is just a part of it, I also through the classification of information and Baidu know or other platform to lead traffic. We should not only make good use of our own website, but also through other platforms to do long tail word flow, so even if the site ranked off, we will still have other platforms to bring traffic.

Qin Jian: These flows are more accurate, the conversion rate is higher. My habit is to put the main keywords to their own website, long tail words put on other platform to lead traffic. There must be a name to the site, so that can play a role in the name of a brand, so even by K or be down to cause the site no traffic, others through the search site name can also bring traffic. Therefore, I personally prefer a variety of methods are used, the east is not bright West, this can solve a single method to bring the limitations of traffic.

Lin: SEO Do well again, we always want to sell things out, some SEO operators will only do SEO, the results are not harvested, you feel the problem is where? How to solve?

Qin Jian: My previous answer has mentioned some of this problem, SEO is just one of the means. I found that many enterprises spend too much energy on the main keyword, so not too good, because the main keyword first competition is big, the second is ranked less, when the promotion of more or the site by K, traffic will be very little. So we can not only be limited to using SEO to optimize the site, but also need to know how to use other platforms to lead the flow to do rankings. Because our goal is to get the rank by the search engine to bring the traffic, can not put all the energy in their own website, as long as can bring the flow of conversion rate we should do, such as Baidu know Ah, blog station AH, bidding rankings Ah, as long as they can use very well to do, make full use of good traffic.

Lin: What do you think of the product packaging?

Qin Jian: I think should not just product packaging, should be the overall site packaging. This actually also involves the customer trust degree, through to the website good packing, obtains the customer the goodwill, thus obtains the customer the trust. First, the picture of the product should be put some more up, preferably their own pictures, although the effect of their own shoot is not a good shot, but the feeling is more real, the picture is too professional to let visitors have the vigilance, suspected that we copied from other sites and even think it was stolen. Second, the packaging of their own image, such as office environment, personal pictures and so on. Third, shipping records. There are a lot of people ignore the shipping records, your every shipping record, represents a customer trust you, shipping records can increase the confidence of the buyer. Four, is the business license, product certificate, as far as possible to have some certificates are photographed upload site, increase the visitor to our trust degree. The product outer packing is also very important, the product profit is good, the cost of the product packing should be neglected.

Qin Jian: The packaging of the product to the full effort, so that looks more professional, the buyer received the goods will be more satisfied with your impression, reduce the return rate. If the volume is larger, you can also find manufacturers custom packaging, write your letter related interest, so that you are more professional, but also very good publicity themselves.

Lin: If we talk about here, we will come out from the problem of SEO, product sales is continuous, we will not do a one-time business, about the product of two marketing, this you have any good method?

Qin Jian: I think the most basic, 1th, do their own products. Product quality is reliable, thoughtful service, high-quality service is the basic conditions for repeat customers. 2nd, the online customer service system or QQ, pay attention to collect good customer contact information. 3rd, the website often do some preferential activities, such as old customers to buy what free postage and other such activities, the cost is not high, the effect is excellent. Focus on data collation, mining follow-up preferential activities of marketing.

Lin: Well, about what you said, what do you think is the most important part of what you need to pay attention to?

Qin Jian: I personally think that the key is to find the right to do their own products, competitive, high profit, it is easy to stand out in the competition. Because we have SEO this specialty, know how to do rankings, know how to do more valuable traffic. There is the formulation of strategies, we can not put the main focus on the main words above, but also to use other marketing techniques to achieve our goals. I think that the transformation of personal SEO products is not difficult, the key is to pay more attention to their usual, digging out a good product after the courage to take the first step to practice, so that we are not far from success.

Lin: OK, we have received this interview here, once again thanks to Qin Jian guest Lin Xi pavilion.

Qin Jian: OK, thank you!

Conclusion: The interview with Qin Jian teacher will also be over here. The above is just the first link in the text version, for the second, the third link, Lin has brought you the entire recording of the download.

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