Linhu: Original Literature website 56 actually took only one small step

Shino: Thank Wenhui. Our next speaker is from Nanjing, he and the ground bookstore is to combine, in our industry more famous public book company, they belong to the group of Acer, please linhu to make a speech by wave net.

Linhu: I didn't do any preparation before I came, I talked about the industry. Said I probably do 5 minutes of advertising, because the popularity of wave nets is too small, it is necessary to do some advertising.

Wave-by-waves network is a Volkswagen bookstore June 19, 2006 acquisition. When it comes to the popular book Company, everyone here today may be more understanding, because it is the largest author and author of the current honorary bookstore, in Jiangsu, Zhejiang and Shanghai have a lot of shops. Behind it is the Acer Group, Acer Group under the brand name of a women's 1100 degrees, this is the June 5 listing in Singapore, it should be said that the macro-state in the retail terminal this part, is a certain advantage. Through the public book into the network, I should say that I think this contingency is also relatively large. At that time, the acquisition of waves, because the founder in Nanjing, is a site in Jiangsu, when their company also run in Nanjing. We have done an industry analysis of the trend of the whole book industry, and think that the electronic publishing in the future market is a little space, but also want to advance in the electronic publishing industry inside a layout, so have such an acquisition behavior.

It should be said that from last year to now, we have just spent the first anniversary of the acquisition, called the New wave of the first anniversary. It should be said that within a year, our development, by the wave of the development of the multiple, but also we did not think of the original, than the acquisition of the time growth of 4 times times, in our now do the VIP fee this part of the growth of nearly 30 times times, the speed is good. Our original vision has not been so good as it is in the present reality. At present, the author has more than 20,000 people, of course, with the beginning of the gap is still relatively large, the work has more than 40,000, registered members now we are more than 100,000 people, and the daily new members and paid members of the growth rate is also very fast. So much for the ads, so let's talk about my understanding of the industry.

Before the beginning of Wu also talked about, he talked more about the course of industry development and the beginning of the history of growth. Just now he talked a lot, in fact, I heard the core, he talked about is the current original site is a prosperous stage. From a personal point of view, although we have been growing in the last year or the pace is good, but from a lot of data, I have three points to the entire original site of their own views.

The first is the industry stage where the original website is. From 2006 should be an analysis of the internet, for all the 50 industries in the internet has done an industry analysis, the original literature analysis is ranked in the bottom two. This also explains-my view of the original is, I think if the original literature site began to be the attention of everyone, can only say that is just beginning, there is no stage of prosperity.

Why, then? Also included in the 2006 China Report on the digital publishing industry. It refers to the entire original market related to E-books is 150 million, at that time it should be called the 7 categories of the digital industry than, at all, do not talk about games, news, such as digital publishing of mobile phones of the same type called digital publishing industry to compare. In fact, the original literature site, or electronic books such as book publishing, compared with the traditional books, the book is more understanding, we are domestic statistics, according to statistical statistics, is probably in the more than 50 billion to 60 billion, the folk say is more than 100 billion. is to reduce the textbook, the test class, or we think this is not a reading of things to lose, I think the traditional publication of the volume of literature, the volume of the publication is also very large, original and they can not be compared, because it is not a measure level.

So, I think, we walk in front, spent five years six years of time, spent so long time, actually is a small step, just started. But also because of such a situation, I think the following possible space for everyone is still very large, and the current market situation, because it is just started. Of course in front, I also feel like the wave nets, we also think that at the current stage of development, we have a certain opportunity, I think these advantages to be maintained in the later, or in the whole market development process to be able to maintain, in fact, still need to spend more energy. So the traditional publishing, or books, or to do with the book related, if the original impact, I think the current worry is too early.

negative Message from original literature website:

lack of strict audit, should strengthen self-discipline, existing problems, etc.

2nd, the original although there is a literary site, has not progressed to a point that can arouse the attention of the public very much. But now there is a lot of negative information, including the media are talking about. As long as everyone talks about reading, especially the reading of the minority class, we all the inertia of thinking is actually to understand it as a high-level thing, why? This is related to the original production process of the novel, in the traditional publishing process and mechanism below, the work is not audited is difficult to be accepted by the audience, must have a strict audit process. The earliest time to hand-written, sent to the publishing house, publishing house a year received 100 of the manuscript only a book. In fact, there are a lot of manuscripts are not on the elegance, but other people do not know, just as not to the age of publication.

But since the literary site came out, it shortened the process, so that the author will be the first time to meet the reader. In this process, some readers are not acceptable and understandable. But there are some who are seen by the media, and some readers also think that the theme behind the work is not very positive, or at present we are talking about something similar to the bloody, or is not to preach the righteousness of this kind of thing, there may be more negative information. I think in this aspect, in fact, the literature site to do, the first is to strengthen their self-discipline, but I think we should also understand that first of all, for the process of this change, resulting in this state, this is the first. The second I think that the original literature site it provides the work is entertaining, not romantic. I understand the romantic, I think the traditional martial arts is not romantic, this is the second original literature site positioning problem.

3rd, talking about the profit model of the original literature site, I think it is really awkward at present, it is actually two not rely on. The first one, you have to talk about literature, it and our mainstream recognition of this literary gap is relatively large. Because a lot of people don't think you are literature, including publishing. Of course, now publishing is more and more to pay attention to the original works of literature stage, but actually can go to the present, after all, the proportion is very small, small probability. Many authors also know that the books he writes are not published, that they can be published, and that he does not need to send them on the internet. Is that it and literature is actually not rely on. This is my understanding now, not necessarily right.

Another one, I think, is always seeing it as a kind of literature. In fact, it and the network seems to be far away, is not at both ends, why do you say so? I think as an industry development, from the current development trend of the original literature site, most of the personal site is more, the middle of this because of copyright issues, in fact, for us to do the corporate operation of the site has a bit of a big impact. So it is actually necessary to have a management ability to relate this external resource to the graft. My biggest feeling is that, after the wave net was acquired by the Volkswagen Bookstore, the book entered the stage of industrialization has not yet entered the substantive stage. At present, I think just a management upgrade, can not say that management quality is very high, at least can be grafted a team, is able to input some power. If we want to do this kind of industry well, it is the need for more people in the network, or the human beings in the book world, or even other industries, such as the service, is similar to the management of the matter to do it fine, this is more necessary.

In the profit model, I think now we see the first one is the charge, the second is with the traditional publication of the grafting, there is no third fourth, such as the deal on copyright just now, how long is the trade path of copyright? Is there anything else that can be developed, in addition to the traditional publishing and VIP charges, to become the third pillar of the core, can become a leg? I think this is also a need for us to explore together.

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