Lisong: Separate the industrial work from the capital market

In entrepreneurship, the biggest lesson of Lisong is to separate the industrial work from the capital market

In 1999, Lisong into the internet, and with friends, with the advent of the Internet wave, invested in the Network of excellence, and began to interest the Internet.

Dive into value-added services

Lisong from Morgan Stanley investment Bank to start his own business, by his own metaphor is a thing without a retreat. In 2001, Lisong from Morgan, with 3 other partners, founded the Dragon Technology. And in less than 3 years, the rapid growth of the dragon, the three major mobile value-added service providers.

"We did at that time, the environment is better, do wireless value-added add up is only dozens of, now there are 12,000." This field from the blue Ocean to the Red Sea, now has become a blood. "Lisong ridicule.

By January 2003, the Internet winter came, almost all enterprises are not in the capital, the last Dragon technology has to 24 million of dollars in price, sold to Sina.

The Dragon first cast a hundred thousand of U.S. dollars, and then introduced a venture capital of about 2 million U.S. dollars, and finally sold out to 24 million dollars, seemingly profitable a lot. But after six months, the price of the takeover was overshadowed by the launch of the handheld.

Asked Lisong sell Dragon will some regret, Lisong smiled: "After all do not regret, it is difficult to say." If the upside, such as the dragon, such as the SP model of the company, can not be big and lasting is hard to say. When the dragon was sold, it had reached 2.2 million users and had a monthly income of 12 million yuan.

A meal that led to two startups.

Lisong a new business, and a strange phone.

At that time it was the horror of the SARS period, one day Lisong suddenly received a strange phone call, is the famous U.S. venture capital investment organization Bridge, they told Lisong, if Lisong also want to start a business, then must let them know. Lisong at that time also did not care, but chance, lisong business trip to the United States, and Bridge Capital's head met, a meal to eat back 4.5 million dollars.

Holding this 4.5 million dollars, and their own injection of 500,000 dollars, Lisong in Shenzhen registered a new company, the Friends of Interactive group, starting from mobile phones, to do dating wireless business.

In the second half of 2004, Lisong acquired the Chinese Dating Center network, which is a dating dating site that has been set up for 6 years, but the main income is to hold some online dating activities. The talks lasted for 8 months, and it was rumored that Lisong finally acquired the site in 6-digit dollars.

Lisong took over, the site has been a comprehensive transformation, and added a charging model. So far, the site has a total of more than 4 million registered users, mobile phone dating users reached more than 800,000.

Providing a platform for grassroots artists

In March this year, Lisong created a "Maid Network" to provide grassroots artists with a platform to present themselves and their work to everyone. "The idea is to learn from the success of two things, one is the United States MySpace, the other is China's super Girl." "Lisong said.

Lisong told reporters that the idea is not wrong, the establishment of only 7 months, the number of people who have registered in the network has reached 3 million, he himself was also known as "The Maid of the King."

The maid net is completely free at present, Lisong has not yet thought the specific profit pattern: "I want to unite the handset and the network, on these two United network, do the value-added service." "But if according to a rule of the Internet," a large number of clicks behind the unlimited business opportunities, "the customer's profit, there is no doubt.

Now Lisong has got another two venture capital, a total of 8 million dollars. "There's income now, but it's not profitable," he said. Expect to make a profit next year, give me a year's time. "Lisong is very confident," but in entrepreneurship, I learned the biggest lesson is that the industrial work and capital markets separate look. ”