Listen to Ma Yun talk about the three principles of entrepreneurship

Entrepreneurship | ma

principle One: Entrepreneurship is not "reign"

     Ma Yun has been a restless person, and started his own business very early. Initially and a gang of iron buddies set up a translation agency, and later he even carrying sacks to Yiwu to sell small commodities. Then he came into contact with the Internet, he realized: the internet will change the world! Although at that time in Hangzhou did not even open dial-up Internet business, is far away in the United States, Jerry Yang has just created a Yahoo less than a year. But Ma Yun has sprouted an idea: I want to do a website, the domestic enterprise data collection to put online to the world release.
       Many people think that Mr Ma's success lies in his keen discovery of the advent of the Internet, but in advance of the ship sailing to the Golden Island. In fact, I think his success is not in how keen he is, but in his aggressive, of course, Ma Yun is not a fierce Zhang Fei, put on the gun on the horse to the enemy. In 95, founder of the first "China Yellow Pages" into the internet industry, at the end of 97, Ma Yun went to Beijing to join the Chinese foreign trade and Industry affiliated China International E-commerce Center, as the center of the information department general manager. This exodus is of great significance to Ma Yun, who has exercised his "nose" here: judging trends in a wide range of information. More importantly, MA Yun, China's important external economic window, and gradually make their own business thinking mature: The use of E-commerce for Enterprise Services.
"The greatest determination is not that I have great confidence in the Internet, but I think to do one thing, experience is a success, you go into a rush, no you can turn around, but if you do not do, like the night to think thousands of roads, the morning to walk the same way, the same reason. Ma Yun mentioned the original, praise is his courage rather than vision. March 1999, Ma Yun in Beijing to return to kill back to Hangzhou business, Alibaba website officially launched.
I think the most worthy entrepreneur to learn, not only his "aggressive", but also should be "cautious forward." Early groping, apprentice, borrow ship to sea, Ma Yun is definitely not to start their own "reign" of the Beast to send entrepreneurs, on the contrary, but with the minimum cost to do business before the preparation.
Ma Yun held his first "shareholder" meeting at home before starting Alibaba, "the start-up fund must be pocket money (spare cash), not to borrow money from family and friends, because the possibility of failure is great." We must be prepared to accept ' the worst of things '. "This is an important issue at this meeting. "We have to be prepared to accept ' the worst of things ', which is the first principle that Ma gives to entrepreneurs," he said.

Principle 2: Entrepreneurship not only to think, but also to do!

Ma Yun and his partners in their pockets of money out, gather up 500,000 yuan, began to founder Alibaba website.
To let others know Alibaba first, he thinks so, also do so. From 1999 to 2000, MA Yun continued to carry out a strategic action. He became the "flying Trapeze", non-stop to and fro in every corner of the world, and almost participated in all over the globe, especially in the economic and industrial countries of all business forums, to give a crazy speech, with his brilliant mouth to publicize his global initiative of business-to-business thinking, promote Alibaba. He is like an idle machine, a lecture machine. There are sometimes three trips to Europe in a month, or seven countries in a week. He gave lectures on every floor, on the BBC, at MIT, Wharton, Harvard, and at the World Economic Forum, speaking at the Asia Business Association. The skinny man shouted to the audience, "the business-to-business model will eventually change the way the business of the world's tens of millions of merchants changes, changing the lives of billions of people around the world!" ”
Ma Yun is busy, and his entrepreneurial partners have not stopped. For some time, work 16-18 hours a day. They design Web pages day and night to discuss ideas and ideas.
Soon, Ma Yun and Alibaba in Europe and the United States reputation, from foreign clicks and members of the explosion of potential! The name of Jack Ma and Alibaba is so much watched by the heavyweight financial media such as Forbes and fortune. So, in 2000, a number of companies led by Goldman Sachs, to invest 5 million of billions of dollars in venture capital, SoftBank Mister Son to give Ma Yun 35 million dollars of investment (Ma Yun too much only accepted 20 million U.S. dollars).
Alibaba was founded at the beginning, Ma Yun has a mantra: "You immediately, now, immediately to do!" Immediately! Right now! Right away! "It can be seen that the success of Ma Yun is not because he has a genius mind, not because he has a grand lofty ideals, but he is constantly in the mind of things to implement, to execute out, do out." "Immediately, now and immediately!" "This is Ma's second principle for entrepreneurs."

principle 3: Always keep a cool heart.
In 2000, Jack Ma put Alibaba's stall to the U.S. Silicon Valley, South Korea, and in London, Hong Kong rapid expansion of business. And Ma also put Alibaba's English web site into Silicon Valley, the Internet in the winter, a large number of internet companies closed down, Alibaba's Silicon Valley center is also mired in survival crisis. If not decisive measures, the whole Alibaba will be killed. At the end of 2000, Mr Ma announced global layoffs. 2001 Ma Yun launched the "rectification movement" of Alibaba. "If you are impatient, please leave." "This remark, Ma Yun is not only to the staff, but also to himself said."
The quiet heart of Ma Yun began to consider Alibaba's core is what? "Small businesses make up a world of independence through the Internet, which is the real revolutionary of the Internet." , "help small and medium enterprises to make money" This is the conclusion that Ma Yun draws. So, Ma Yun frequent fly to all over the world, contact buyers. Then, Ma Yun began to consider: what is the key to determining the success or failure of business-to-business transactions? In the analysis of the domestic electronic morning environment, MA Yun will target the security payment issues. March 2002, Alibaba launched the "good faith" program, and credit management company, to the network of credit certification. The results showed that the membership turnover rate of the integrity pass increased from 47% to 72%. So, starting from 2002 charges, the annual cost of 2300 Yuan "good faith" has become the main profit of Alibaba tools, 45,000 of the net revenue source to Alibaba into 1 million gold. Calm down, Ma Yun finally touched the pulse of Alibaba.
In the face of the temptation of money do not be tempted to face rapid expansion do not be tempted, calmly remember what you want to do, calm down to find the core of what is valuable, as Ma Yun himself said: "An entrepreneur often ask their own is not ' what I can do, ' but ' what to do, what to do." "This is Ma's third principle for entrepreneurs."