Liu June: The difference between industry website and Enterprise website optimization

has been engaged in the construction and promotion of enterprise station work, and recently left with friends to set up a company of their own, focus on enterprise construction station to promote the work. It was supposed to be good before it came out. But after coming out to know that all things can not see the appearance, only you to do to know, first of all have to give their own business positioning (Liu June talking about how the enterprise site positioning) digress, today Liu June and you share is the enterprise station and industry station in the optimization of the difference, In the Liu June optimized site, Enterprise station is occupied by a large part of the two different sites in the optimization of the deep sense of the difference between the two sites, resulting in the optimization of their methods have a lot of different places, now Liu June mainly from the following three aspects to talk about the difference between them

First, the difference between the construction station and the industry station is different in structure

Let's look at two charts first.

First of all, we should be clear about what is the industry and what is the industry station and what is the Enterprise station, the industry station is what needs to do, so we can find out what the structure of their construction is different, because the structure of the site is also to meet the needs of users, If a site too many redundant columns will affect the user experience, so the structure of the site depends on the object of the site and use,

For the enterprise station, generally are relatively simple, but to show the corporate image of the site, or display products of the enterprise station, are relatively simple, only a small number of columns, such as company Dynamics, company introduction, exhibits, and contact methods and so simple several columns, such a structure is relatively simple, But the industry station is not the same, the industry station not only need to sell products, buy, industry news and consulting, there may be a large number of two domain names to achieve its needs, so said in the industry station structure is quite complex.

Second, the enterprise station and the industry station face different user groups

For the enterprise station and the industry station in the user group's different mainly has the following several aspects: Enterprise construction Station is faced with his existing customers and potential customers, are in order to promote their products, display corporate image, sales company products, increase customer trust and other foundations built on the station, and the industry station is facing the entire industry market, He needs to start from the industry as a whole, grasp the industry consulting, industry stations generally pass to us is information. , which leads to complex structural problems between them. Enterprise stations generally do is the key words, a business if there are a few good keywords to do, then the enterprise stand in a certain aspect is successful, and the industry station to do the real brand, only remember the brand of this industry, in order to foothold in this industry. So the industry station and enterprise station face different scope.

Third, industry stations and corporate website SEO optimization on the different

Above said that two points different actually can allude to this optimization above, to the industry station and Enterprise station optimization is also a lot of argument, but the feeling of the internet is the most power of the word is "industry to rely on the structure of the enterprise stand on the outside chain", this sentence to us to explain the enterprise station and industry station optimization between the big difference, Of course there are a lot of small details, here Liu June is not one by one.

Enterprise station and industry station in the optimization approach is generally consistent, but there are some places are different, otherwise Liu June will not write this article, the first is the site content updates, industry stations need a lot of content as a position, and the content of the enterprise station is much less, so their update frequency is different, Out of the content update, there is a point is that the structure of the site is not the same as the two sites to optimize the direction of some differences, industry stations are generally rely on inline, the industry station to do a little bit in place so that there will be a lot of long tail rankings, and the enterprise station within the chain is often not to do this, So the enterprise station is focused on the main keyword optimization, through the chain to improve the ranking of key keywords. So it should be the above sentence, in other conditions are the same situation, the industry station depends on the structure, enterprises stand on the outside chain

Of course, the difference between the enterprise station and the industry station is more than a few points, there are many other aspects of the difference, but are some subtle, for the impact between them is very small. (if need to consult can add my QQ to Exchange: 623294003)

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