Liu June: The user behavior of the website keyword ranking

Do the website's very like will enhance the user experience hangs on the mouth, hoped that own website can give the user who uses the website to be better user experience, lets each user who comes to own website to feel this website practicality is very good. In fact, SEO essential work is also included to enhance the role of the site for users, Wuhan SEO Liu June that seo in the promotion of the user's role at the same time, it can effectively improve the ranking of the site, at the same time, the user on the site behavior can also be counterproductive to the ranking of the site. This is the topic that you want to talk about today, the user behavior of the website ranking. Search engine has been studying the behavior of users, this behavior into the ranking algorithm, if a SEO people ignore these, I believe that will soon be eliminated by the industry of modern SEO.

The search engine collects the user behavior information continuously

Do not know how many friends have noticed the Baidu toolbar, Google Toolbar this small plug-in. Many search engines have developed such toolbars, hoping that the widget will become the user's default browser usage plugin. In order to promote this plug-in, the search engine has taken various resources to integrate the means. For example, you install a software, software will prompt you whether to install Baidu toolbar and so on, this is Baidu and the software cooperation. Or you buy a brand computer home, open the browser will find that Google Toolbar has been installed by default, this is because Google and the brand computer to achieve a war against the alliance.

Search engines spend so much manpower and resources to promote this browser toolbar, the primary role is naturally to expand market share, so that users use search engines to search for more than one entrance. In addition, there is another important role, is the search engine to collect user behavior data is an important way. For example, you installed the Baidu toolbar, you use the browser every day what site, in which site stay for how long, visited which pages, use what search engine search what keyword, browser will be recorded, and the data back to Baidu.

Second, the search engine will be collected data directly used in ranking will have a lot of concerns

In general, if the data collected directly for the ranking, the smart webmaster will find ways to take cheating behavior to simulate the data to improve their site rankings. Therefore, the search engine directly using the collected user behavior data for ranking will have a lot of concerns. Google's engineers have repeatedly stated that they will not use the Google toolbar to collect user data for ranking, but in recent years, user behavior impact on the site keyword ranking phenomenon more and more obvious. SEO personnel need to pay attention to the impact of user behavior on SEO rankings, I believe that in the next few years, user behavior in the impact of the ranking factor in the proportion will be more and more high.

Third, the impact of the ranking of the user behavior specific

1. Website traffic

This is the most direct and most important factor of website user behavior. The higher the number of visits to the site, Alexa ranked higher, indicating the better the quality of the site, the overall flow of the site to a certain extent to explain the popularity of the site. Of course, Wuhan SEO Liu June the problem discussed here excludes the brush flow.

2, click Rate

The higher the click Rate, the more popular the page is. For example, a Web site, a particular page by the user's favorite, the page hits much higher than other pages, the search engine will be corresponding to promote the ranking of the page. A lot of webmaster should also use this, especially for Baidu, use click Software to simulate some user clicks, such as their own website mobile phone This keyword in Baidu's natural ranking of the 20th, then simulate users Baidu mobile phone, and then click from the search results to enter their own site. This way may have a certain effect, but the effect is not lasting, visible search engine for click-through prevention measures, to prevent artificial analog user clicks.

3, website viscosity

User's pop-up rate, access time, access to the number of pages are users of the quality of the site's direct response. Spam site, the user point to join the direct departure, the higher the rate of pop-up, indicating the worse the quality of the site. Some high-quality sites can allow users to stay for a long time, and access to multiple pages, so stay time and access to the number of pages, the rankings have a positive impact. At present, how to guard against the cheating of these user's behavior data needs further research.

4, the old user more rank the better

The more IP sites that have been repeatedly logged in, the more loyal users of the site. A user often repeatedly landing on the same site, indicating that the site for the user has value, then nature to give the site a better ranking. More and more users repeatedly log on to the same site, more to explain the quality of the site. For example, Sina, we have once, have the opportunity to the second time.

5, by the user a large number of search and direct access

Some keywords are repeated search by a large number of users, and then directly into a specific site, such as Taobao, then this situation, search engines know that users have actually targeted, want to enter Taobao, just do not remember the URL, the search engine as a bookmark used. So Taobao station to put Taobao this keyword ranked first is understandable. A lot of facts have been confirmed by the fact that the words are searched in large numbers by the user and entered directly into the rankings that can elevate the word or the vocabulary associated with the word.

Four, Wuhan SEO Liu June final summary

The ultimate goal of the search engine is to return information useful to the user, user behavior can be very intuitive and effective response to what kind of information for what users more valuable. Search engine more research and use of user behavior Data computing site ranking is the inevitable trend of the future, the only need to constantly improve is the search engine needs to determine which user behavior data is true, which user behavior data is only a malicious person forged. Wuhan SEO Liu June about the user behavior affect the site ranking chat here, hope more and webmaster communication, common progress.

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