Liu Run: Working with C2C mode to donate charitable organizations

"Donate time, Share happiness" is already over the age of. A year ago now, Liu Run the plan on his computer.

The title of Liu Run is the senior manager of the Public Service division of Microsoft China Limited, and the other title is the founder of the "Donate time" of civil society organizations in Shanghai.

"Donation Time" was established in 2005, the International Volunteer Day (October 23), is the first in the country with the help of the Internet to connect volunteers and the needs of the public welfare platform.

To operate a public welfare organization with a business model

Liu Run is very appreciative of a former Microsoft executive and chief executive of Washington Branch, John Wood. He abandoned high-paying jobs at the end of last century, and established 50 primary schools in mountainous regions of South Asia.

Liu Run reverence is not wood "great love", but "he uses the business model to do the public good cause".

Liu Run's understanding of this business model includes two aspects: first, there is a stable economic source, enough to support the operation of the public good; the second is to use the management methods of commercial companies to manage the public welfare team.

"The source of the economy is not only a function of supporting the operation." Many of the civil service organizations are not let go, because the funds are very few people to raise, too much randomness also caused instability. Once the source of this economy has been lost, it will be tragically aborted. "Liu Run told reporters.

Therefore, although the current donation time platform is basically not much cost, but Liu Run has begun to gradually look for "infusion tube." He is ready to contact a number of sponsoring companies, each time to engage in voluntary activities with the company's brochure. The sponsorship fee will be used for daily operation of the website, volunteer transportation subsidy, and appropriate prize encouragement, etc.

"What I'm doing now is slowly pulling out the ' donate time ' tube so it can start to sustain itself and grow. Liu Run said with a smile.

In the "Donate Time", Liu Run and several other responsible persons do not organize any volunteer activities, nor participate in or evaluate any matches or activities that occur. They just build this platform, review the volunteers and the needs of the identity of the site, responsible for the improvement and development of functions.

Learn from: Microsoft, ebay and Taobao

Liu Run has been engaged in public service until the "donation time" was established. But he found that one man's power was too small. Even if a donor has a three heads, one cannot satisfy all the needs. Liu Run thought of the ebay model. Why not try c2c, the biggest invention of the internet? A c2c platform for people in need of help, and people who can help find the shortest path here.

"Between ' when ' mode and ' ebay ' mode, I thought for a long time and finally decided to use ' ebay ' mode. "Liu Run said.

The first time to donate was a foreign professor, who hoped to donate two hours ' knowledge about chemical wastewater treatment. After the release of the news, attracted two schools, the last 120 teachers and students came.

Last November, a New York lawyer contacted the website, saying he wanted to donate time to talk about labor/employment laws in the United States. Volunteers Benno The lecture materials into Chinese overnight. Benno The volunteer activities defined as "their professional use of public welfare."

"I don't care if they want to meet a particular requirement by participating in a charitable organization, as long as he does contribute to the platform," he said. "Liu Run said.

In the "Donate time", each volunteer has a proprietary web page that records the activities he participates in, the number of people he has helped, the time he donated, and the evaluations he gets. "Donation Time" establishes an evaluation standard for credit cumulation. The demand person, the volunteer after the activity completes mutually appraises accumulates the credit. The platform itself is neutral, does not participate, does not evaluate any matches and the activities that occur. "We refer to the credit management on Taobao." "Liu Run told reporters. From Microsoft, EBay, to Taobao, "donate time" has been constantly used for reference.

"If I had to define it. I think it's a fashion trend, not a catwalk. "Donate time" has grown to a stage in his view that "donate time" is really a fashion to follow.

Liu Run and his "Donate time", embrace a very good dream: one day in a square, a huge electronic digital card quickly flip. This is the "donate time" of the timing card, fast to refresh to the almost invisible numbers, is now the volunteer behavior.

Liu Run

1998 Graduate of Mathematics Department of Nanjing University

1999 entered Microsoft China Company

2003 years of contact with public welfare undertakings

2005 "Donation Time" established