Liu Xingliang: A video website calling for mainstream information

Get text information we can go to Sina, that get video information where are we going?

2006 is called the video site of the year. Video sites have developed more smoothly abroad, especially in the United States of YouTube. In October 2006, Google bought YouTube for 1.65 billion dollars, causing a global sensation. In the past two years, our country's video industry is also heating up, especially the Internet video because of its business patterns, growth speed is favored by investors.

At present, there are many video sites in the country, in these large and small video sites, the popularity of the list of nearly 70% content is containing pornography, violence and other content of the video clips. This is because the beginning of the video site is based on the user to create content for the vast number of users to provide a platform to display their own, and the site is only the content of the audit and information integration.

This situation is understandable. Psychological curiosity to drive netizens to earn clicks and upload some about pornography, violent video, while most video sites will turn a blind eye to the pursuit of "popularity" and even encourage them, and netizens are interested in such short films, some of which contain pornographic content of video clips, unexpectedly up to millions.

At the same time, compared with the maturity of the text information, most video sites have the problem of lack of repetitive resources of video content. Why is there such a problem? Because the cost of video production is much higher than the cost of text information, which is why most of the content of video sites rely on netizens to get the source of the film. In order to improve their popularity in the site ranking, members will be through some software, directly to other sites in some wonderful video clips "copy" to their own video site, some video sites will go directly to other video sites to large quantities of "copy" video clips.

China now has nearly billion broadband users, video is 10 yuan with the development potential of the geomantic treasure. Users in addition to Sina and other websites to get text information, but also need to obtain video information. We all know that video in the United States is already the mainstream media, then in China, the current video sites occupy the mainstream of gossip, spoof, pornography and other content to meet the needs of Chinese netizens?

Sina's experience can actually give the current video site some inspiration. Sina's success is an example of Web1.0, which satisfies the need for people to obtain text information. By integrating the information of traditional media and combining the fast and comprehensive characteristics of the Internet, the concept of "watching news and going on Sina" was quickly formed in people's concept.

Now, people have the need for full access to video information, but who can tell me, "Watching video information, on XX"? What is this xx?

The Times are developing, and people's habits are changing quietly, now, people can spend less time each day, the average work time is prolonged, attention is highly dispersed, many people do not have the whole set of time waiting for the television, such a feature of the Times to make the video site must have a huge impact, this , have been noticed by traditional media with a keen sense of smell, who have long been aware of the changes in the audience of future television audiences. In fact, the traditional media in the television and radio in recent years has been very active in the field of digital television, network television and IPTV areas, the traditional media in the entry of the industry at the same time to China's current video site has brought opportunities.

Video site must form a certain influence, this influence from the content of video site, but certainly not the current spoof, gossip, pornography and so on, video site of such a dozen legal edge of the "Non-mainstream" way, can only be short-sighted. As for the content of the access channel, or that sentence, to Sina in the news of the Practice of learning it.

Users need to get the mainstream of video information, this demand will lead to the emergence of mainstream audio video site early, see who can seize the opportunity.