Liu Yan Community Building experience Sharing: the community to stick users for the site

Community

At the end of 1996, the first Telnet login to Beijing Jiaotong University BBS chat room, in order to attract attention, I said: "I am a Beijing people." "I'm a caveman," replied the man in the chat room. I said: "I now in Beijing Changping office, today, Beijing clear, the highest temperature of 5 degrees, the lowest temperature 零下4度." "When people in the chat room looked at my IP and believed I was from Beijing, they began to wonder if I was a spy, and in 1996 they didn't believe that ordinary people in mainland China could access the internet," he said.

Although the Beijing Jiaotong University BBS at the same time online number of more than 800 people, but because of the different background, I still like to log in at that time only 500 people at the same time online water wood Tsinghua BBS, and later, I gave up the student-led water Wood Tsinghua BBS, to log in less people at the same time online but more socialized Shenzhen "madly "And the medium net" new Air ".

Internet breakthrough time and space restrictions, but still follow the "Birds of a feather flock together" rule, because through the Internet can find more remote friends, so, people will be more neglected around the boring people and things, in this sense, the network community to strengthen the people's "group points."

Theme
Common topics and interests are the basis of community "group", and writing articles, the community's theme narrower and clearer, its discussion may be more in-depth professional, accordingly, the theme more specialized, the scope of interested people will be smaller. How to balance the depth and breadth of the community is the primary problem of community building.

Depending on the breadth of the community theme, the community can be divided into integrated communities and professional communities. Integrated community like the mass media, including the social Vientiane Hundred States, professional community like professional media, heavy in a field to develop in depth.

The integrated community can be divided into the professional community through the way of subdivision of the theme, and the professional community, want to go beyond the original theme, the integration is very difficult. But not everyone has the strength to hold a comprehensive community, the width of the community theme and the strength of the organizers in direct proportion, and characteristics of inversely proportional. Narrow theme community with its characteristics and positioning, can spend a small cost quickly gather popularity; The broad theme community, if the market dynamics, technical capacity, management ability to keep up with, even if the cost, it is difficult to succeed.

With the development of the concept of network media, the individual communities are becoming less and more, and the main station + Community mode is being applied more and more. At this time the community has become the main station attached and supplemented. The purpose of the Community's existence is to become stuck with visitors for the main station, no community help, visitors surf-style access, will only leave one or two pageview, if visitors are the site community users, he saw the main station of the latest updates, will go to the community to see if they posted a post posted yesterday or there is no user to his message. Once he stops, he will keep clicking on this site for more links.

The theme divides the main station into different channels and columns, and the theme divides the community into different editions. The Community division at least at the main level should be consistent with the main station Channel division: first, in order to facilitate the visitors smoothly between the channel and the main version of the shuttle, free switch. Two, the classification is consistent, the reader is consistent. Visitors to the main station channel on the article comments will fall on the corresponding master, the comments of these articles and these articles in the main version of the link will be taken from the main site to visit. Third, facilitate the master station Editor Management community. The main station editor in the compilation by the channel division, is responsible for each channel update, if the Community main edition and the Channel division is consistent, the channel editor can easily manage each main edition the work.

The main version of the classification does not have to rigidly adhere to the channel in the column division, and column overlap Of course good, if necessary, of course, can also open a unique version of the.

Sub-edition and close edition
The main station channel is relatively stable, and accordingly, the Community Master Edition will not change frequently. To be a regular version of the version is the main version of the sub version. The main version of the home page is the update of the summary, specific updates implemented in the specific sub-version. This display mode can better solve the community, the lack of a partial version of the rough positioning of the contradictions, taking into account the popularity and positioning two indicators.

The community is mainly rely on the majority of users update, users update mainly by interest, it can not be expected to accurately. Channel Editor Planning sub-version, the main reference to the channel column settings, and column settings mainly by the channel editor subjective and set, to this set of the sub-version is consistent with user preferences, users need to post test.

Each version after a period of development, it is inevitable that some version of popularity, some version of the situation is very poor, at this time there is a separate version and the need for a combination. The split version and the version can not be easily carried out, to be carried out when it is not. Every time the version and the combined version of the user to destroy the existing reading habits at the price.

So, from time to see, only when a version of more than six months, can be divided into a version of the version. "Big country, such as cooking small fish", the continuous turn of the fish turned over, will only turn bad. The development of every version of the community requires a process. Stability is the foundation on which community popularity thrives.

From the view of popularity, only when a version of the popularity index into the top One-fourth rankings, you can consider the sub-version; Similarly, only when the popularity of the version into the One-fourth ranking, the version can be put on the agenda.

The main reason for the version is because the popularity of the version is too popular, update too fast, good posts flash past, not more people read by the new paste submerged. The sub-version is the theme of this edition, in the process of dismantling to try to avoid splitting the sub-version in the subject of collision or mutual inclusion. The combined version is the merging of the related topics with a child version. The main reason for the version is that several topics similar to the popularity of the version is very poor, too few updates, lack of discussion atmosphere.

The split version should be initiated by the moderator or Netizen, and the way of posting the ballot, and the new name and theme of the discussion. Edition is the home of the Netizen, so, the construction on the home should more respect Netizen's opinion. When the community administrator opinions and netizens disagree, should be as far as possible in favor of the direction of Netizen opinion to find a compromise approach. Although the community administrator of the version of the comments usually have more reason and more consideration, the netizen's opinion tends to sensibility and impulse, but the version of the update to rely on netizens, to their update, first of all they like to do.

Edition name is the most condensed summary of this edition, is the first sign of visitor participation, point must be clear, to avoid any ambiguity. A version name if attracted a different topic of interest to visitors, it means that this is an unqualified version of the title, the discussion will fall into what you say I say mine, do not resonate. To further enable visitors to understand the theme of this edition, the topic can be further elaborated in 20 words in the most conspicuous position next to the edition name. BBS free post, without repeated emphasis on the subject, will fall into the content of chaos.

Moderator
Moderator is the edition of the editor. Moderators according to this version of the theme, the development of this edition of editorial policy, recruitment two to three version Vice, regular organization and provoke discussion topics, recommend the essence of paste, will be important posts, delete stickers, approval of this version of the register.

All registered users in the community are eligible to apply as moderators, application procedures are: to the Community Management Committee to submit a resume, a version of the objectives, editorial guidelines, "Governance" program and specific * steps, the Community Management Committee after its accreditation, capacity considerations, issued a bulletin, the appointment of moderators. After the expiration of the edition Director, the Community Management Committee evaluates the work and decides whether to remain in office.

Version of the deputy in principle by the moderator recommended by the Community Management Committee finally approved the appointment, the Community Management committee generally does not bypass moderators directly appointed version of the deputy. Community within the original opinion is difficult to unify, many things, if there is a version and version of the Vice, version of the business is difficult to advance.

When the master and the version of the division and the user differences, the Community Management Committee should trust the moderator, by the moderator according to their opinions, there are big differences, should be in the direction of the moderator to seek compromise.