Live anchor make money, play live anchor make money?

Is the live anchor making money?

Live anchors more dependent on the platform of the ecological circle, that is, virtual props, but the ability to become far less than on-demand anchors. On the income of live anchors, there is a recent case--PLU the 2-week income of 200,000 live anchor, was once exclaimed to create the industry record. In general, prop income 1 million is already a top anchor in a year.

Another phenomenon is that heavily signed anchors, earning power is worse. The reason is that the signing is already so high that the anchor has no incentive to please the audience, no need to rely on the platform of the ecological circle to make money, but the small anchor will make money

Three types of Live platform

According to the research institute is not fully statistics, the current domestic broadcast platform types are mainly divided into three categories: one is more than 60% of the show live, it is the PC side of the traditional show field derivative, its threshold low, homogeneous degree of high, fans of a single anchor viscosity is relatively low; the second is the game live, in the live platform accounted for about 15.13%, Due to the content of a certain originality, the future trend of development is still strong; the third is the vertical field of live, which includes financial, beauty, tourism and other subdivision of the depth of the field of live.

China Electric Competition surpasses South Korea and platform money shortage

Looking at a batch of first-class players by Chinese companies to buy, to the South Koreans left an impression: China electric competition has surpassed South Korea. According to the industry, many of the Korean electric competition practitioners often met to compliment the Chinese electric competition, a considerable part of the Chinese practitioners frankly, but also some people can not help but suffer.
"I told the Korean people that it is far, not 2 years ago you pay high, live platform burning money just." A live platform executive said, "South Korea's training, Quality, club, program production standards are higher than China." ”

According to the senior executive, "The Burning of money" created the above "false illusion", on the other hand, "Investors are not infinite existence." A number of people in the industry revealed that the fight fish due to the early signing of the anchor too fierce, now into the money shortage situation, is anxious to next round of financing. At the same time, its a-round investment in Sequoia Capital, did not participate in the financing behind. In the face of frenzied burning of money, investment institutions began to become cautious.

For other live platforms, there is no talk of money shortage, but the cost of pressure. Behind the game is the winger and Zhejiang newspaper media, 2014 in the first half of the earnings show that the winger's net profit of 139 million yuan, still available profits to support the game; yy although rich, but also some helpless. Industry rumors that its anchor was dug, live business budget significantly increased; PLU's Dragon Bead Live Admission is the latest, but backed by Tencent and soft silver, the mentality of the most leisurely, coldly.
The positive side is that the live platform has explored a mature profit model, roughly for virtual props, electric dealers (such as Taobao shop), page travel and advertising, the first three kinds of mainstream income, advertising revenue is still limited. It is necessary to point out that the core of the live platform revenue is the fan economy, that is, the TOC model, so virtual props and electricity quotient is an important measure.

2016 Anchor money list

1. If wind (Yu Jingxi)

Weibo fans: 2.824 million

Live audience: about 2 million people

Single Product sales: 2,999 pieces

Worth: 20 million RMB

Comprehensive influence: ★★★★★

Similar income star: Li Yuchun

Annual Income: Unknown

LOL "League of Heroes" professional players, for China won the first LOL World Champion--IPL5 Champion, 2013 end of the transition video game commentary. Meet Lin Update, constructed and other stars, as guests participated in the huangxiaoming and Angelababy wedding, participate in the small cost of film performances.

2. Xiao Zhi (Yangfung Zhi)

Weibo fans: 2.346 million

Live audience: About 2.5 million people

Single Product sales: 6,687 pieces

Worth: 17 million RMB

Comprehensive influence: ★★★★★

Similar income star: Fan Bingbing

Annual income: 130 million RMB

The first batch of grassroots lol commentary, the live was not popular when the production of a large number of game teaching video, the video platform in the total amount of more than 1 billion times, after adding dou fish TV. There are peripherals stores, snack shops, men's stores, men's shoes store 4 taobao shops. 2015 years into 130 million yuan, more than Fan Bingbing's 128 million yuan.

3. Miss (Han Yiying)

Weibo fans: 3.196 million

Live audience: about 1 million people

Single Product sales: 18,999 pieces

Worth: 16.5 million RMB

Comprehensive influence: ★★★★★

Similar income star: Zheng Kai,

Annual income: 17 million RMB

The former Warcraft 3 Professional Women, StarCraft 2 Professional female athletes, the current game games competition channel host. A single video in the Archie Art playback volume of about 500,000 times. To 20 million yuan worth signing Dragon Ball TV, there are peripherals stores, snack shops, men's stores, men's shoes store 4 taobao shops.

4. White (Lubenwei)

Weibo fans: 1.226 million

Live audience: About 2.57 million people

Single Product sales: 653 pieces

Worth: 15 million RMB

Comprehensive influence: ★★★★

Similar income star: Peng

Annual income: 15 million RMB

Former Royal e-sports Club LOL division "in single", was LOL S3 World Final runner-up after the retirement. Now in the TGA and seven Huang as the League of Legends, is also the top three of fish TV anchor. Annual income of more than 15 million yuan, and "The guru" huangxiaoming film is equal.

5. Dong Xiao sa (dong)

Weibo fans: 248,000

Live audience: About 2.14 million people

Single Product sales: 38,403 pieces

Worth: 15 million RMB

Comprehensive influence: ★★★★

Similar income star: Guo

Annual income: 15 million RMB