Local forum and the establishment of women's website experience

I have been working in my spare time for two years. But in this two-year period, only the focus of two stations, one is the local forum, Shenzhen, one is the female website.

Today to write their own two years of experience in the station, I hope for everyone, especially new people have reference value.

05 began to do the local forum, basically by a network and build a love of the station, did not consider the profit and flow, the members of the Forum are basically through the introduction of the old members of the way to join in. I had a couple of events and a football team to play every week. Basically, to meet the needs of some netizens in Shenzhen to communicate, pass the time and know their friends.

After more than a year's development, found that there are a lot of new people through Baidu, Google search "Shenzhen forum" know our forum, so, I began to pay attention to SEO, because this can undoubtedly more easily expand the membership of the team, once our Forum home page in Baidu "Shenzhen forum" this keyword ranked third. It is still on the first page of Baidu and Google.

A great feature of the local forum is that it is closely related to local life. On one occasion, the forum because of a landlord dispute posts by the department concerned telephone warning. This has made me realize that local network regulators will keep a close eye on you once the local forum has a little bit of clout. So, later on, I deployed a few more administrators, turn on duty, strengthen the control of sensitive topics. On the other hand, the active and the network supervises the staff to communicate.

06, the forum because of the instability of space, once wanted to shut down. But after communicating with the members, feel the responsibility. So, I began to seriously consider the future of the Forum. I think, now that I've decided to do it, I'll make it bigger. Before it was out of interest, now, I need to seriously consider the forum's positioning and further promotion.

On the positioning of the forum, I have repeatedly considered for a long time: the exchange of life information? Dating? or the local integration portal (don't laugh, really think so)? Considering for a long time, I decided to focus on meeting the needs of young friends in Shenzhen to meet the demand, because considering:

1, the development of the Internet in Shenzhen is relatively rapid, there has been a window in Shenzhen, Shenzhen News Network, Austria a number of masters such as Shenzhen, want to go beyond difficult;

2, friends are not necessarily limited to men and women dating, Shenzhen is a human indifference to the city, a lot of internet users have to talk, share and exchange of desire, many young people in Shenzhen need to know friends through the network;

Confirmed the "I in Shenzhen circle of friends" such a positioning, I added outside the forum personal space, log, photo albums and other functions.

But this time, it is the classification information site began to fire up, and the forum often people run to send ads, a few managers are every day to delete the hand sour. So I have opened a special information publishing area.

on the promotion, I mainly do this

1. In several other larger forums (mop, Sina, Sohu, NetEase, Tianya, Baidu Bar, etc.) set up a special for Shenzhen QQ Group, and then launched some activities, these activities and my forum activities together to let everyone know each other, very natural, my forum has been publicized;

2, strengthen SEO, especially related to Shenzhen keyword optimization, such as the Shenzhen Forum, Shenzhen community, Shenzhen Gourmet, Shenzhen friends, etc.

3, directly to the large forum to publish soft text ads, such as the publication of a watermark with the forum member mm photos, activities called class posts, etc.

Finally, a brief summary of their own experience:

1, positioning is the key, every day to think: My site is the value of where? Compared with other similar sites, where is the advantage? What services can the website provide to netizens? Mainly for those netizens?

2, to create a friendly atmosphere, so that members feel the warmth of the forum, a conscious hint of members to introduce their friends come in, let members take the initiative to help us publicize;

3, the local website should organize the offline activity more, enlarge the influence;

4, SEO is very important, but we have to clearly find the right keywords for their own;

5, must not touch the network Supervision Department's bottom line, the website survival is the first;

6, must have original things, if not to do rubbish station, must have original things. On the one hand, it is very easy to reprint (once a newspaper reporter contacted our members, to publish in their newspapers an original post of our forum), good things were passed, your website has been publicized. On the other hand, original things, but also netizens to your site for a reason. There are other stations, why must he come to your station? Third, search engines like.

Let's talk about another station experience.

Another station is a women's website that introduces things about fashion, beauty, slimming, and gender.

This station, basically main flow from Baidu and aggregation station

1, how to be included in Baidu? That's what I did.

First of all in their own web site to do friendship links, and secondly, through friends, in other PR value of a good site to do friendship links; Then, in the larger stations, the use of signatures, soft text and other manufacturing external links

I did not go to Baidu, Google and so on to submit a new station login, but about three days, my station was Baidu included

2, do Baidu's key words

At present, a keyword ranking in Baidu ranked third, in the Google effect is not good. About this keyword ranking, I am also groping myself. There are a few tips:

A, do not do too hot keyword, the second step;

b, be diligent to update. Update every day, not necessarily to update a lot;

C, reprinted articles, be sure to modify the title and the first paragraph of the text.

3, aggregation website

Teein.com, qihoo.com, daqi.com and so on are good, do well, every day every station can bring you thousands of IP.

When submitting, be sure to:

A, if it is reproduced articles, be sure to change the title;

B, the title to be able to attract people's attention, aggregation site They also need to be able to cause netizens to click on the desire of the article;

c, appropriate editing your article, so that segmentation clear, paragraph title with bold and color, so easy to read, their editors look like, netizens like.