Local Wedding photography Industry website How to do the optimization

With the advent of electronic commerce, information explosion era, some local industries also began to face their current situation, network marketing, want to quickly occupy a place in the era of electricity business. But often these industries come in, will face a lot of problems, perhaps the traditional business is accustomed to do, not very good at network play, then the author today around the local wedding industry website How to do optimization, recommended wedding photography industry reading, also hope that other industry readers participate in, we can extrapolate.

Then we all know that local wedding photography industry site is a highly competitive site, in the first-line cities, search related keywords, there will be a lot of bidding services, indicating that the industry's competition has been very fierce, as we all know, wedding photography industry sites need to use a large number of pictures to show to customers, and the website in the art above also want to do very beautiful, this is also a lot of wedding photography boss of the basic requirements of the site, but for the marketing concept, it seems almost. The author also observed a lot of sites, came to some conclusions.

　First: Wedding photography industry website title is too cumbersome.

I think the root cause of this is the Enterprise and SEO company completely do not understand the concept of network marketing, that is, simply think that the search engine technology is by the title to locate. The longer the title is written, the better the ranking will be! The boss was not very understanding of SEO optimization, and then told the network company to do what words, network companies in order to collect money, do not consider the long-term development of the site, relying on rapid access to the ranking and then collect money to cheat the business owner, to tell the truth, Now this simple by the title to do ranking method if encountered algorithm update, will die very miserably.

　Second, the Enterprise network brand will have a bad impact.

So how do we do that? First of all, before analyzing a website title, especially for this kind of competition more intense industry website, Status quo is the best way, do not too pursue short term ranking, should integrate network brand maintenance, keyword localization and so on to locate the website title, remember not to repeat, This will damage corporate reputation, and if the optimization is not the case will be subject to the search engine punishment.

　Third: The picture does not have the "alt" attribute, and the picture does not have descriptive text.

Wedding photography sites are generally rely on pictures to attract eyeballs, but some sites just for the pursuit of visual effects, ignoring the search engine included this piece. This is also the present wedding photography type website exists the criticism.

When we were doing the website, without affecting the appearance of the premise as far as possible for each picture to do an "ALT" attribute, so that spiders come to visit the site when there is crawling content, will not empty start to leave your site, have included, can talk about ranking, can talk about the flow, can talk about a single.

　Third: The user stickiness is not good enough, resulting in the jump rate increase.

User stickiness is not good for many reasons, such as the function of the site is too simple, the image of the site is not beautiful, the price is more expensive, there is no activity to attract eyeballs and so on.

At present, the establishment of good customer loyalty is the wedding photography industry site needs to address the problem, for example, this is not, immediately to the Tanabata festival, we can open a topic page in the website, to engage in a small activity, so that both to enhance the site traffic, but also to establish a good customer loyalty, so that the site jumped out of the rate, The user likes your website, the search engine also will like your website.

Well, today we're going to share so much, finally, please allow me to make a small summary, today we are talking about the local wedding industry site how to optimize the relevant issues, of course, are some small problems, but often easy to ignore the problem, finally, share a word: "The details determine success or failure."

This article comes from the original address: http://www.9umi.com/thread/90.html, reprint please keep the link, thank you! Author: Wang Yuzhi, Exchange qq:374270718 (expand Contacts, sincere Exchange)