Long Jun: Website SEO optimization Skills Complete Manual

Hello everyone, I am Hunan seo (hnt) webmaster Long Jun. Small make up the site today to do SEO optimization suggestions and skills, to share out, for SEO optimization has questions and are groping SEO webmaster friends learn, Exchange. If there are omissions, please correct me. This article may be longer, really want to do SEO friends can seriously read, if you think you have been qualified seoer, please skip.

The website structure, the content quality, the topic and the content correlation as well as the website renewal frequency.

Ⅰ, reasonable design website structure.

A, the site structure should be clear, complete, in line with the browser habit;

b, optimize the URL path: The path contains keywords and the shortest path for SEO benefits;

C, the reasonable set of keywords density, word frequency, the location and the use of bold italic, etc.

D, the picture has alt label annotation, JS not more than 3, as far as possible not to use frame frame and so on.

Ⅱ, the quality of the site content to be high.

What kind of content quality is high? In the Internet is the outbreak of the development of today, the network of repetitive content more and more, search engine for exactly the same or highly similar content to give a very low weight. If most or all of the content on a Web site exists on the Internet, the weight of the search engine giving it will be very low or even zero. Performance: The content of the site is very rich, the content of the search engine is very rare; Search engine crawler do not crawl site, occasionally to turn around and go, the site is not included in search engines and so on.

Ⅲ, site content is highly relevant to the topic.

Each page of the site should have a clear theme, keywords. The content should match the keyword height, and should be related to the theme of the website, the more relevant, the higher the score that the search engine gives.

Ⅳ, the difference between page and page.

The content similarity of each page should not be too high, there should be at least one-fourth difference. If the site has a lot of repetitive content, search engine once found, will give the site down right, serious direct K station.

Ⅴ, the page has the interactive nature.

The content of the Web page allows viewers to participate in and interact with. The expression form is the Forum class website, the website article comment function, if the content of the comment can reasonably appear the keyword, the search engine will give the appropriate weight to this page.

Ⅵ, Text-class page content design.

General page content of the word control in 1000 words to 2000 words advisable, many words suggested pagination. The content structure should be reasonable, the paragraph is clear, beneficial to user experience. Viewers tend to see a page with large volumes left, and he thinks it takes too much time and effort. If the paragraph is clear and the subject is unambiguous, the viewer believes that the page is useful and appealing to him, and it is likely to look. The use of pagination method to cut content to multiple pages, easy for visitors to browse multiple times.

Ⅶ, regular update content.

Site content if not updated for a long time, search engine spiders have found that the site has not changed, to a certain extent, the site's popularity and value is not high, the site owner of the value of the site is not enough. Imagine the site owners are not very concerned about the search engine is not "hot read stick cold butt"?

Second, external links and anchor text.

Ⅰ, external links to the weight of high.

Because of the weight of the transfer, the external link is the higher the weight of the page, then the page inherits the weight of the higher. The external link is equivalent to the vote on the Web page, with a high weight of the page to point to, the search engine will think that the higher the value, given the weight of the greater score.

Ⅱ, external links on the page export chain less.

The less the export chain of the page on which the external link is located, the higher the weight inherited from the page, the more than 100 General page export links will have no effect. The principle is simple, the less the cake, then everyone gets the cake is bigger.

Ⅲ, external link stability.

A page will be repeatedly crawled by search engines to update, the higher the page weight, the higher the frequency of crawling. External links the longer the page exists, the more you can get the trust of the search engine, the search engine of course will think that the higher the value of the page, the higher the weight of the additional given.

Ⅳ, the source of external links to the site is wide.

Each site has a corresponding IP, the more extensive external links, indicating that the station was recognized the higher the degree. Here need to focus on the friendship link. Link is also a kind of external links, if the exchange of links between the sites and the site's IP consistent, the basic is not inherited weight. If the site has done a lot of links with the IP, then it is easy to be punished by search engines.

Ⅴ, external chain to stabilize the increase.

External links Of course the more the better, but if the external link growth is not regular, the same will be the search engine penalties. Search engine found that the site in a short period of time to increase a large number of external links, then the station will be vigilant, natural, normal increase is a good thing. However, if the use of bi means to increase the garbage outside the link, once these spam pages by the search engine will inevitably make the site's external links plummeted, then the site was down the right, K is also inevitable.

Ⅵ, external links are more in the form of anchor text.

Anchor text keyword to enhance the site's keyword ranking role is no doubt. When the site's keywords in the search engine rankings are not up front, you can use a variety of anchor text. For example: the long tail keyword.

Ⅶ, external links appear around the site and related keywords.

If there is a consistent or relevant keyword around the site page in the external link, the search engine will consider the two pages to be more relevant.

SEO There is no shortcut, can not be denied that the use of black Mao means optimization of the site short time ranking rose quickly, but it is not long, unstable, once the search engine identified the site cheat, the consequence is direct K station. Only the site side of the user's point of view, the correct use of the combination of the above methods, to meet the search engine to do SEO, the site can be long-term development.

This article by hnt Hunan SEO (http://www.hntui.com/xuexi/51.html) webmaster Long Jun Original Editor, reproduced please specify the source, the niche is appreciated, thank you!