Look at Google search quality decline to talk about the search engine user experience

In the age of Internet information expansion, the advent of the search engine greatly saves the user's time and energy, so that users can quickly find the information and services they want, greatly reducing the information costs of netizens, realize the more efficient and convenient mutual search between people and information, but with the development and evolution of the search engine in recent years, The user experience of the search engine seems less optimistic. As the amount of information expands, the display page increases, the search time is also lengthened, which also leads to a significant decline in user experience. The following build Wei on Google search to chat with you to talk about the search engine customer experience related issues.

Google search engine in 2000 became the world's largest search industry, of which 3 main reason is the relevance of search results, the server's response speed, concise interface effect. But with the interests of the business era driven, these points have gradually gone, below us a little bit to analyze.

　1, the result of the search results related to the problem

September 6 technology enthusiasts recently in Google (Weibo) did a very interesting experiment, but found that Google and 2000 compared to the significant changes. Google has increasingly focused on advertising, and has lowered the size and relevance of its search results.

On Google's search engine to test a number of key phrases, it is surprising that 80% of the layout is not related to the search results. Take the keyword "SaaS help desk" For example, here is a screenshot of the search results:

　　

Usually a 13-inch screen (partly old-fashioned 15-inch screen), the resolution is 1280*960. The MAC resolution for the test is 1920*1200, which generally means that most people will have multiple tasks and will not use Full-screen, and the result of the search is only 535*425. That is to say, Google only leaves 18.5% of the screen to the user, which obviously puts the ad in front of the customer.

　　Let's look at the relevance of the search results below.

　　

There are a total of 45 links on the page, but for the user, only 5 of the search results are related, that is, 11%. The area only leaves 18.5% to the user, and only 11 of the search results are relevant.

In 2000, Google, the proportion of advertising and results is 8:7, that is 47% of the result is what we want. Calculated by area, the result is 779*595 pixels, the total size is 1108*790, that is to say 53% of the area is showing the result, more than half. We can see some basic questions about Google's change.

　Summarize:

Search engine Advertising area expansion and the number of related search results, the result is that users can not find the search results in a short time, the extension of the user's search information time and cost, which also seriously affected the user experience degree.

　2, the server's response speed

After Google's withdrawal from China, many users have generally reflected Google's search engine server is very unstable. Often the page is not open, or the Web page open very slowly. Also appears the search contains some specific words, often the Google server connection is blocked.

　　

Clicking still searches will continue your search, but frequent encounters are blocked and the Google search service cannot be used for a minute or more, which is inconvenient for the user experience. The author of a website is to do the stock xdjrw.com, the previous visit is very large, the back is due to server instability, the source of the gradual reduction. So the speed of access and the stability of the server are very important.

　Summarize:

Stability overriding, if often appear not open or slow to open the situation, the user experience is very unfavorable, this is like we are bathing, suddenly water or water is very slow, think of our mood is how. If the pen often occurs in this situation, the user's viscosity will be greatly reduced.

　　3, the Simple interface effect

The simple interface effect is very important for search engines, in the design of the engine interface, it is necessary to consider simple and easy to use, but also download fast, in limited byte limit, reflect their strong technical strength, but also to consider different browsers, different resolutions, different operating systems, the maximum compatibility, etc. It can not be like the portal site to list hundreds of links to the home page, so that not only the search engine has become a navigation site, but also make users feel uncomfortable, at the same time to produce a loss of search results.

The similarity of Google's search results shows that advertising has become an important source of revenue. At the same time in the author's impression has been relying on simple, fast expansion of Google has gradually gone.

　　Summarize:

Search engine's powerful retrieval function is important, but the simple interface effect can not be ignored, concise, easy-to-use, friendly, intuitive should be as a search engine has been pursuing the goal, it is also an important part of the user experience.

In the business era, the profit driven, when we click on the search engine ads can bring them dozens of yuan or even more than 10 of dollars, the search engine's customer experience has been to the edge of the lost? The author thinks that no matter how the search engine adjustment can not violate the search engine's purpose and value: to organize the global information effectively, to reduce the cost of retrieving information, to realize the efficient and convenient interoperability tools between users and information. This article by: Www.dxjrw.com collation, Stock t+0, Author: Mei Jianwei, reprint Please specify, thank you.