Looking at the advertising market prospect of Internet from Ali's mother

Recently there are two things that deserve our attention: One is Ali's mother's birth, the other is the United States Internet advertising growth news fierce.

About Ali's mother's affair, many friends have commented on, to it and Ali Dad is a relationship, I will not be in this eight, but whether from the page or slogan "The world is not difficult to do advertising", or operating style, clear is very "Ali". The main positioning is clear: the Internet Plaza business-to-business platform, in fact, said is not business-to-business also inaccurate, because network advertising in addition to a few major portals, more is the personal webmaster of the world, and a few major portals are good yes and interaction of the site, it is obvious that Ali mother is impossible to become its advertising trading platform, so it seems, Personal site ads and some of the business site transactions should be more in line with Ali's mother's clients.

Ali mother's side is the network sales and promotion of product demand advertisers, this piece with Alibaba and Taobao customer main body, can make great use of Ali Group of resources to promote, rapidly expand the user; Ali mother on the other side has a vast network of resources webmaster: personal webmaster and Industry webmaster website, They can sell ads in this place, and on-demand orders for customers to provide advertising, and Ali mother in the middle, Kazakhstan this is Ali Mother's business model, in fact, is not strange, Ali do this station, this is also with the current comrade Ma Yun want to integrate the industry site and Personal web site Alliance of the big Environment consistent. Now the only unclear is that this is Ali group Dongdong or Ma's plots, I believe that with the operation of the business will be very clear.

Speaking of Ali's mother's competitors, in fact, in strict sense, there is no strong opponents. A closed network advertising solution with good ads and the interaction with the Taiji chain is different, as a network advertising trading platform Ali mother in the field, it should be regarded as a virgin land of China's Internet, because it is an open platform, so more meaningful and future can be expected high growth, And the following figures are just the proof of this idea.

According to TNS Media Intelligence, a media think-tank, predicts that the advertising market in the United States will grow by 1.7% in 07, and in contrast to its growth rate for various forms of advertising, I am surprised to find that Internet advertising has the highest growth rate compared to 2006, Reached 16%, far higher than the television media, outdoor advertising and a variety of other media (after the table attached). The other noteworthy is that the U.S. radio, commercial magazine, newspapers, satellite television advertising growth is negative, which shows a trend: the Internet as the rise of new media and traditional media decline, not only estimates, this has become the choice of advertisers. Similarly, we very much need to believe that China's internet advertising market will grow faster, this can be supplemented by China's mobile phone market, after the outbreak of awareness, sometimes grow faster, But advertisers ' recognition of online advertising and the degree of business also show that internet advertising in China still has a long way to go.

The internet is the future, who can control the Internet as the role of the media advertising market, who will be able to take advantage of this piece of cake, today out of a Ali mother, we may still feel strange, but the steps of the Internet business integration, but will let the giants of the heart of Sima Zhao, if uncovered, The internet's oligarchy and monopoly may have just begun.

(Another I recently also have friends to invest in online advertising alliances and other sites, it seems that domestic investors in the network advertising this piece of attention is also improving)

Attached chart:

Ali Mother Advertising trading platform trading chain

2007 Advertising expenditure
Growth estimates by MEDIUM
(Ranked by Growth Rate)