Looking at the innovative spirit of domestic websites from group buying

I always think that most Chinese people are not innovative spirit, for this argument, some people want to scold me, you are not Chinese? Yes, I am Chinese, so I will say myself, only when we can bear the criticism of others, only we can make self-criticism, our nation will have progress. The old saying has cloud: my day Sungo, also cloud: Emulate Yan, see not yin and inside introspection also. For innovation, there will be a general argument: "We are now a cottage to learn the developed countries, because we start later than the late, we first imitate and then learn again beyond." The truth is not wrong, but we really have beyond it? How many things can cross others after all these years of imitation?

Sometimes feel that the Chinese like a swarm of locusts, as long as see where there are fresh leaves, the swarm rushed to eat, after eating immediately left, as to what sustainable development, what innovation, what rules, that is to say just. When YouTube is popular, we all do video sites; When Twitter is popular, we all do Weibo; When Groupon is popular, all of our sites end up with a group of characters, called XX Group; When Facebook is popular, we all do it. Even some people do not even bother to think of the domain, direct cottage. The result is that a large number of Web sites went bankrupt and the entire industry was badly damaged.

Take Google's AdSense examples, the world I estimate that China's lowest click Price, the reason is very simple, there are many people to do garbage stations, and even many people malicious click, cheat the way to obtain short-term benefits. The direct consequence is that China's advertising clicks are surprisingly low, with 1 cents clicked, and some advertisers are calling for direct shielding of China's IP. Because some people for the benefit of hundreds of, causing the entire industry loss.

I compare Groupon's website to the local group-buying site, the results found that these sites are surprisingly consistent, and Groupon's Big button, almost all the group buying site can be seen, buttons in addition to the color is not the same, the other almost exactly the same, some sites even the size of the button is too lazy to tune.

　　Signature Big button

For such a result, I can only use shocking to describe, I really do not have the courage to go to the screenshot, because I know that no matter how I cut, the results are the same, all the group buying site will be placed in the left position of a sharp hole in the big button, a bit innovative to change their own buttons, such as Love Help Regiment, As for the 24 coupons and Sina Group, I do not know who is copying who, exactly the same button. Sometimes I look at the interface of these websites, I even mistakenly think it is an industrialized product, made by the same company. But even in systems like Android, the UI is different for each vendor. If you think this big button is a tribute to Groupon, then you're wrong, and we're going to go back and analyze everything else.

　　Layout

I abstracted the layout of Groupon's website and found that the layout of all group buying sites was in striking agreement, and even we could think that Groupon's group-buying site was the industry standard and the most insurmountable red line, a collective aesthetic that made people shudder. Some sites, even the background, are just like Groupon, but the color and size change. The main menu is also consistent, although the name is not the same, but the meaning is the same, unified for four main menu (today group purchase, past group purchase, how to play this site, help). Even invite friends to get the bonus is also unified set for 10 Yuan! God, when did the Chinese behave like that? In my impression, the Chinese people are too unruly, on the table everyone said OK, the stage everyone is thinking of who to kill.

　　Conclusion

In fact, we all do group buying, this is not plagiarism, just like China can not only a hotel, we can not only need a group purchase, but for group buying site, should have their own unique place. If a website does not even bother to innovate, I really can't think of any place to innovate. So much homogeneity of the site, the end result is the entire industry shrinking, it is so not creative to let portal Big site has an opportunity.

Also play plagiarism, Tencent play a very creative, other products I dare not say, but at least QQ is a kind of innovation, from the original to imitate ICQ to later metamorphosis, success is never accidental. Today you go to see QQ and ICQ, you also can see from QQ how many ICQ shadow?

There are some successful examples abroad is worth us to learn from, but definitely not completely copied, if everyone's content services are the same, the final result is just a price war, price war can not get everyone started playing yin, and then began to fight, and finally a part of the death. And the death of this part of the people are unwilling to, before dying to give you the next curse, dead have to find a cushion back, why?

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