In the past few years, the development of e-commerce has become more and more profound. In addition to B2B, C2C, and B2C, C2B has gradually emerged. The so-called C2B, that is, the consumer puts forward the demand first, the e-commerce platform then organizes enterprises to produce based on the information to achieve "in-depth Customization" of user needs. The emergence of this model makes the development of e-commerce platforms a step further.
For example, in December September 11, Dangdang held the "2014 Dangdang clothing autumn and winter new product launch conference" and announced the new "T-station acceleration" plan, which can be regarded as the best interpretation of the C2B model. According to the plan, Dangdang will expand the fashion editing team and the buyer team, establish in-depth cooperation with the Fashion Designers Association, and combine the mobile Internet to innovate the wireless fashion shopping experience. The significance of this model for consumers is that it can customize unique and personal fashion for consumers and inject more fashionable genes into the apparel industry.
Backed by professional teams
As mentioned just now, Dangdang is expanding the fashion editing team and the buyer team and establishing in-depth cooperation with the Fashion Designers Association. Dangdang's move is to build a professional team, backed by this, to add bricks and tiles to the apparel industry. According to the cooperation agreement between Dangdang and the Chinese Fashion Designers Association, 0.1 billion yuan will be invested in the establishment of an e-commerce support platform for outstanding designers in the next year to promote the innovative development of the Chinese independent designer brand. It is reported that the two sides will carry out in-depth cooperation in seven aspects: Platform Construction, business operation, brand promotion, fashion innovation, big data mining, talent training, and brand protection.
If this plan goes smoothly, Dangdang will attract more designers to join and establish a professional and large professional team with its own brand and platform advantages in the future, it provides consumers with more personalized clothing design solutions and brings more innovation and vitality to the apparel design industry.
It is reported that in September 15, Dangdang will launch the Dangdang shopaholics. The first batch of new genuine products, such as Zara, Gap, Uniqlo, and liaobu, will be selected and sold with a single discount. Other internationally renowned designer brands Damir Doma, silents, and darkshadow will also be successively added to Dangdang. This shows that Dangdang's brand effect has been fully revealed.
Take C2B as a breakthrough
Why is C2B an important breakthrough for Dangdang? Because consumers also have unique insights on fashion, Dangdang also hopes to use C2B to explore consumers' perception of fashion and convert it into high-quality products to meet diversified needs of the market.
Dangdang Vice President Deng Yifei said: "The evolution from Fashion followers to fashion leaders and fashion creators will be an opportunity for Dangdang and the industry to continue to grow ." According to reports, Dangdang will actively explore crowdfunding, C2B and other innovative models to meet the increasingly fragmented personalized fashion needs. In other words, a designer can open a shop on Dangdang, accept user reservations, or use a crowdfunding model to raise funds for production.
This is very rare in the current e-commerce field. Of course, this is also an important measure for Dangdang to establish a high-end clothing e-commerce brand. Because crowdfunding and C2B are very suitable for the medium-and high-end clothing market, they can improve the service industry's operational efficiency and achieve "zero inventory ". Based on this model, Dangdang will not only lead the first-tier cities, but also actively expand to the second-tier and third-tier cities.
In terms of platform deployment, Dangdang is also actively promoting the development of mobile e-commerce businesses. It is reported that 50% of Dangdang apparel customers are from wireless. In this case, in late September, Dangdang will launch "wireless fashion Three Treasures" such as the chic now/go fashion shopping channel, Dangdang tone, and Iwant topic shopping community on its mobile client ", in combination with Dangdang's advantages in clothing e-commerce, we will create the most professional mobile phone shopping experience for users. Through this strategy, we should say that Dangdang has established a complete industrial chain in the fashion e-commerce field. From Dangdang's case, platform E-commerce will play an important role in the future, because platform E-commerce is not only committed to the Construction of Internet terminals, it will also reverse drive the traditional manufacturing industry, which is the advantage of platform E-commerce. (Text/Wang yijian QQ: 543415188)
Looking at the future of platform E-commerce from Dangdang's efforts in C2B clothing Customization
