Looking at the general trend of SEO from the perspective of user experience

This time I will introduce some of my views on the relationship between "User Experience" and search engine rankings. Due to the time relationshipArticleSome of the sentences are not fluent. Please forgive me. The content of this article is my guess, and it is not guaranteed to be the correct opinion.

In Seo, the concept of user experience optimization is often mentioned. What is user experience optimization? Simply put, the webpage is optimized to make the webpage more suitable for users.

I remember that when I first came into contact with the concept of "User Experience", I did not agree. What is user experience? Does Baidu know that your website is not popular with users? A search engine is just a machine. What does it know? However, after several months of observation and study, I found that this was not the case.

Here we return to the original point to think about the problem. What is the original intention of the search engine? A search engine is used to give users the desired website and users' favorite websites. It is understandable that a website with a good user experience should be popular. Since it is popular with users, it should be at the top. There is little difference between setting up two websites. One website has n pop-up windows and the other has a clean interface. You said that the search engine will like the website.

Okay, I think you should agree with me when talking about so much nonsense. the user experience Indicators of a website will indeed affect the website ranking. But how does a search engine know that a website is not popular with users? There are two main indicators: 1. Comparison of PV with independent visitors; 2. Website stay time. If PV is less than an Independent Visitor, the website stays for a shorter period of time. Indirectly, this website is not liked by users. Next there is another question: How can we get the PV of a website, the ratio of independent visitors, and the user stay time? Here, Google is used as an example. Google's products are already very rich. Here are some products that can collect user information (of course, just my guess ), google Adsense, Google Analytics, Google browser, and Google Toolbar I will talk about below. Maybe the above part is just my guess. Please continue to read the following information. The text is truncated to the installation of Google toolbar.

Please read carefully: these contents are very important

If you use some advanced features of the toolbar, the information about the website you visit may be sent to Google. For example, in order for the PageRank function to provide you with more information about the website, the toolbar needs to send us a URL to inform us of the website you are visiting. If you enable some Google functions that provide services based on search and browsing records, the URLs sent by PageRank will also be used for these services. Any information involving personal identities is subject to Google's privacy policy. For more information about toolbar privacy protection, see toolbar privacy policy.

I believe you will see that "the information about the website you are visiting may be sent to Google". I believe that. For Baidu, I only think of Baidu toolbar, Baidu topic promotion. Next, you will surely say that there are only a few people installing Google toolbar and Baidu toolbar? For this question, I think I can refer to the Alexa ranking. I have seen some predecessors introduce Alexa rankings in this way, only people installed with the Alexa toolbar can visit the website to improve the effective reference data for Alexa, and then more Alexa users installed with the Alexa toolbar can change the proportion of the total number of people on the Internet, finally, the estimated traffic is obtained. As long as the quantity is sufficient, it can be used as reference data.

When I realized this, I began to pay more and more attention to the overall design and user experience of the website. After several months of ranking baptism, I have become more and more aware of the importance of user experience. There is also a new station without weight that doesn't need Seo too obvious, just as appropriate, otherwise, the ranking will easily fall down.

Search EngineAlgorithmWith continuous improvement, seoer wants to keep up with the pace and can only start from the initial intention of the search engine.

Article Source: Standard Road (http://www.aa25.cn/Tech/818.shtml)