Lou: The difference between mobile search and Desktop Search

With the popularity of smartphones, mobile search volume is increasing, in the last year, no one has moved to search my blog, and by the statistical tool this year, there are more and more users through the mobile phone to search my blog, there is a period of time mobile search very large, I also specifically studied their antecedents, Although most from Palm Baidu, but for mobile search engine optimization is more and more worthy of my attention, this article Lou will discuss the difference between mobile search and ordinary Desktop search, I hope to help you a bit.

　　

By looking at the data, many people who do SEO said mobile phone search and Desktop Search is not very different, the beginning of the test also confirmed this point, the only difference is that the mobile version of the site more than before, but as the scope of the search keyword expanded, I gradually found the difference between them.

The difference between Baidu Mobile search and Desktop Search

　　

(The difference between Baidu's mobile search and Desktop Search)

We can see through the above figure, search commonly used words, Baidu's mobile search and Desktop Search is exactly the same, the only difference is that Baidu encyclopedia shows the mobile version and desktop version, that is, mobile phone search page, WAP version of the page more.

　　

(Baidu's mobile search highlights geographical display)

However, when we search for tourist attractions, there is a very different situation, Baidu mobile search in the first place to the same network of ads, with a big tip box told its phone, and the desktop version of the Baidu search is based on IP to determine the location of the Lou, that is, Beijing, gave the corresponding geographical display results, As shown in the figure, the search results give a large number of "Beijing tourist attractions" introduction.

Baidu and Google mobile search differences

　　

In fact, Baidu and Google mobile search functions are similar, I do not mention here, but Baidu to do more commercial, Google or keep it does not evil concept, and Baidu mobile search more user-friendly.

search behavior for mobile users

Now finally understand, many people say that the results of mobile search and desktop Search are consistent, in fact, only limited to specific network keywords, and to mobile terminals, few users will search such as: SEO, website optimization and other words, mobile users are more search can solve problems around, such as snack bars, tourist attractions, Bus routes and so on. With gesture search, voice search and other mobile search patterns, mobile users basically do not have to go to Baidu homepage input information.

Google AdWords has a keyword query tool that we can use to query the volume of mobile device search keywords.

　　

(Google AdWords has a keyword query tool)

The difference between mobile search and Desktop Search

Mobile search ranking algorithm is very confusing, mobile search is easier to search for local search results, but currently can not follow the brand and store filter search, because most people use mobile phone search points of interest should be on the local information.

Mobile search users have a higher degree of attention to search results than desktop Search users, but because of the screen, few users use the dropdown bar, the number of mobile search results between the first and fourth clicks may fall by more than 90%.

Mobile search results rarely use filtering, search engines will record your habits, give customized search results and display their results, click-through and bounce rate is a key factor in determining the ranking of mobile search results.

Mobile search rarely uses keywords, the location of the user is the key, and the desktop search is much broader, the content is generic, the location is not so important, so if you want to optimize your mobile website, do regional optimization is essential, and even need you to modify the location of the site information.

Written at the end:

So far, the difference between mobile search and desktop Search is small, but as search engines constantly adjust their mobile search results to suit the user's mobile environment, and in order to counter potential competitors, Desktop search and mobile search differences will become more and more, as an optimizer, in the future will be more than one mobile search analysis.

Author: Lou

This article address: http://lusongsong.com/reed/364.html