Love Apartment: Building a balanced community of friends and men

Community

Zhang Jiaming: SNS Dating has been the hotspot of the Internet in recent years, love apartment is dedicated to creating a pure friend space and creativity for users, so that the user bonding degree will be improved a lot.

Now the Internet attracts netizens to visit the most commonly used is what recruit? Hit the ball! Get a bunch of violent, erotic words and pictures that you don't know where to get. A lot of people are in this kind of curiosity is carried on the virus entangled, really "curious kill people ah"! So, these pornographic things to the website traffic to do up, the website also makes money.

Of course, walking from one extreme to another can be a success. Love Apartment, a leisure dating community, very fresh, "even if the content is very healthy, but as long as the title is easy to cause pornography association, objectionable, we are all deleted." "Love Apartment CEO Zhang Jiaming use such extreme means to protect their website environment."

They do get the return is that 2006 has received a total of 4 million U.S. dollars in venture capital, annual operating income of nearly 10 million yuan, the current Alexa ranking of more than 300, by the "digital age" The magazine was selected as one of 100 companies in the world's hottest profit model in the 2006. How can a Chinese Taiwanese community dating site in Taiwan, which was established in 2002 and only in 2005, have been able to achieve such results in just over a year?

grab the girl .

One night, the author is Tencent QQ with a newly met girl chatting, said to be concerned about some dating sites, such as the century Jia Yuan, lily nets, she also did not react, when the later mentioned love apartment, she suddenly began to cross-examine Love Apartment website. Why was she so interested in hearing the name? When the reporter interviewed Love apartment CEO Zhang Jiaming When mentioned this problem, he also smiled, his website name is so attractive, naturally very proud: "We in this name when we studied the Korean TV series, so this name is a little Korean-Japanese film romantic flavor." But when we started the name of the time, but also played a lot, and then took a random visit to the Commercial Street, the results show that most like the name of Love apartment. ”

In fact, a girl's favorite name is only part of the Zhang Jiaming "Girl Strategy". "When we first started thinking about this site, we decided to be in a community that girls like very much, relying on girls to attract the arrival of male netizens." "Zhang Jiaming is obviously proud of the decision," you know, many sites rely on violence, pornography, and other things to attract users, because they have their own site of the user positioning as a man. And our main hope is to attract more female netizens, so there is no need for pornography and violent things. ”

No wonder, login Love Apartment website, will find that the number of female registered users in the back of the post is far less than male users, especially handsome boys far more followers than pretty girls. Boys in there have a very good feeling, is there more women than men and less? "No, our male and female registered membership rate is about 1:1, the reason you think there are more girls than boys, because you usually go to other sites of men and women registered membership ratio is 7:1." Zhang Jiaming smiled and explained to the reporter.

In order to attract more female registered users, Zhang Jiaming has made a lot of effort: "Young girls are very rich in fantasy, like to write their own small diary, to keep a pet, to have their own personality and thinking of space, so we have a diary for each individual homepage, pets, huts, blogs and other functions, in the interactive nature of the page also under a lot of effort. "And for girls to be disgusted with the exposure, pornography, provocative and so strict restrictions on content, so that girls here feel a sense of belonging." Therefore, "in our female Netizen home page PV (browse volume) up to more than 70 pages." ”

Love apartment on the beautiful sister more, want to make a girlfriend of male friends can not flock? "People on dating sites don't want to have more choice. "Zhang Jiaming said.

So, the girl caught, also caught the male netizens, the current love apartment has 300多万名 active users.

How do you make money?

The current dating site to burn a lot of money, but really can achieve the profit is not much, Love apartment 2006 has nearly 10 million yuan of revenue. "Revenue comes mainly from three big chunks: virtual goods, online advertising, membership fees, each accounted for 1/3." "Zhang Jiaming explained," One of the virtual goods is similar to the online game selling cards, love apartments also through various forms (Shanda, Alipay, Shenzhou card) to the virtual furniture, pet clothing, gifts and other selling out, while the Internet advertising is based on Nokia, Alpen, Die, ebay and other customers , the fees for members are mainly for the purpose of putting the members in a more forward position, so that more people can see his information and provide a larger album space. ”

In fact, these three dollars of income are based on the love apartment attracted more than 3 million users. "Our users in Beijing, Shanghai, Guangzhou, 20~30岁 Young White-collar (51%) and university students (30%) mainly." Their common characteristic is the fashion petty bourgeoisie. More important, their income level can also afford to pay dozens of yuan per month of expenditure. At the same time, because we have more women here, they like to have a sense of belonging to the online cabin, like the feeling of home, but also willing to spend money to decorate the online hut and keep electronic pets. ”

Because the love apartment registration user's stickiness is very strong, therefore also many enterprises very ideal brand promotion community. "Traditional portals have a large number of banner ads that are used to make brand awareness, and communities like ours are suitable for brand loyalty." "Zhang Jiaming Talk about 2006 years to the Alps do the Ghost Festival gift-giving activities to support." They told the users of the love apartment that, when Halloween comes, if their cabin does not receive a gift, then the hut will become a haunted house, there will be Amityville terrible scene. In this way, Alpen, Die as a gift by all love apartment registered users to send each other, the brand's attention has never been higher. "The customer is very satisfied, a lot of customers have done in our here after the activities often require long-term to do, such as ebay." "Zhang Jiaming has a profound experience in how to meet the advertising needs of customers."