Low price, malicious competition, hype and fraud--the domain name market under the cloud

China's domain name market is shrouded in gloom. The low price of domain names, the use of unfair competition, domain name speculation suspected fraud exposure, this year around the domain name market this series of bad for China's strong growth in the domain name market to give a head-on attack.

Chairman Zhang is a pivotal figure in China's domain name market, he is very low-key, and his innovative brother Zhang Xiangning different, he rarely received media interviews. In the media age, where the story behind the wealth figures is chasing, there are few reports of Chairman Zhang.

Today, Chairman Zhang as China's largest domain registrar China million network CEO, in the face of gloomy domain name market, finally face the Tenkine, stand out a solution to the Chinese domain name market boring.

The current domain name market, the three big bad news on the domain name industry has been a blow: The Chinese domain name price is low, low to one yuan money; The new net borrows the media to the million net false news dissemination, Ming million suspected fraudulent domain name sale, all lets the million net chairman Zhang feeling receives from the market the chill.

"The domain name market has been shrouded in gloom," he said. ”

The response from a front-line sales person is that sales are becoming more difficult.

　　The ripple effect of corn price

The difficulty of selling domain name first comes from the chain reaction of "corn price". "The biggest impact on domain name registrars is the policy of a one-dollar sale of Chinese domain names." Since the implementation of corn prices, domain name registered enterprises more sense of crisis. "Chairman Zhang Tan Chen. In the short term, the value of the domain name is seriously underestimated, but the benefits are registered by leaps and bounds, CN domain name registered a breakthrough of more than 5 million, and in the domain name before the price, CN domain Name registration amount is only more than 1 million.

Lower prices, the million network and other domain name registrar for the loss is very large, Chairman Zhang did not specifically calculate, but compared with the original budget, the loss is about 15%. But chairman Zhang firmly believes that the underestimated domain name will always have a rebound day. Million network on this attitude is to provide Low-cost domain name registration at the same time, adhere to the original service standards, adhere to the service commitment.

But insisting that the corn price must cause the enterprise cost loss, because the machine to provide services, to strengthen the use of the Internet, increase the investment in network security to protect against hacker attacks, data stability and backup needs of input, these are the domain name registrars are the most direct cost to pay.

Reduce the loss from the low price policy, million nets can only rely on better service to win customers, sell more products. or to improve value-added services to help users build network applications, or internal research and development, increase network operation of the investment, the product reliability, speed, security to do higher.

Chairman Zhang analysis that, from the big trend, the domain name is valuable, domain Name service is also valuable, free is temporary. "Cnnic in maintenance and operation of the same cost, domain name corn price is not to assume the cost of the server and management personnel." Cnnic not to earn money to charge, but no source of income can not afford to update the server, no engineers to maintain, this is also unimaginable for cnnic. ”

　　peer defamation is an industry lesion

If corn prices are a blow to the entire domain name registrar, then "rumor-mongering" from powerful rivals is a direct attack on China's million-net.

The new network through the media coverage of the million network of false news has had serious consequences. In the false news that "WAN network stop Interface, fine" and so on, although it was later withdrawn, but as long as the false news to see the people can not guarantee that the follow-up to the real situation, negative effects can be minimized, but has not been completely eliminated.

Chairman Zhang said that after the rumor released a few days, million network business volume dropped a lot. This unfair competition has had a negative impact on the industry as a whole.

To Chairman Zhang, follow the rules of the game is the minimum of professional ethics, peer disinformation incidents are the weak performance, is the industry's pathological changes, establish a healthy industry rules of the game is the basic protection of the healthy development of the industry.

　　Domain Name value hype suspected fraud

CN domain Name registration in the introduction of corn prices at the same time, a wave of high domain name is a large number of blind investment in the domain name of the people to the dream of a shattered situation.

Chairman Zhang that the domain name investment is reasonable, but not mainstream. Because the user registers the domain name is to establish the Internet application, the pure investment does not have the greater significance. This is similar to real estate investment, if you have money to buy a house, buy a set of rent, only one set. From an investment point of view, the type of investment will account for a very small proportion, because some people rent, vacancy is valuable, if investment for investment, domain name investment itself is meaningless.

　　"Only the application plus the domain name is valuable." A good domain name generates a transaction that also has a high transaction amount. "

But to Ming million suspected of fraudulent domain name speculation, he believes that the focus of Ming million is the Chinese domain name, there is a public feeling he is in the cheat, in fact, Chinese domain name is valuable, the value will be more and more high. Ming million events on the million network, but the domain name industry is still influential.

He said that from the million network itself, is to insist that users do not understand the Internet industry does not properly go to high selling products, and will not use inappropriate means to sell products to customers. In the market, there are many improper means, such as the business of hiring, etc. are contrary to social justice.

Just a few days ago, a Hong Kong friend came to him and said he had received a fax written all over the English language. Fax said "a company wants to register a domain name, this domain name is related to your company, I am authorized registrar, a company to register, your company is required," and in fact, there is no "a company", but this is often very effective, This is also a common practice of individual domain name enterprises fraudulent sales practices.

Chairman Zhang said this may work, but in the long run, the nature of the company's dishonesty will be exposed, which will bring a fatal blow to the company.

　　the domain name market is moving in a rainy day.

To the million-net investors, they also experience the test. But to chairman Zhang Gratified is that investors are still bullish on China's domain name large market, they recognized the performance of million nets, recognized the concept of the million-net work. They believe that the global domain name market is very large, healthy development, some negative effects will eventually pass.