Lu songsong: The SEO effect of the anchor text will get lower and lower.

We know that the anchor text is an essential part of Seo work. Adding an appropriate anchor text to a webpage will increase the importance of the keywords of the webpage and the webpage to which it points, this affects the keyword ranking.

In my opinion, the purpose of the anchor text is to tell the user that there is relevant information here and it can be extended for reading. However, many webmasters just do the anchor text for Seo, ignoring the original intention of the anchor text.

In fact, for small and medium websites (especially new sites), there will be no top ranking in the anchored text. The only function of the anchored text is to help "Index", and it is only "possible 」.

 

Looking at multiple Seo websites and cases outside China, the search engine is reducing the effect of the anchor text, which is targeted at Google. I believe Baidu will also reduce the SEO Effect of anchor text in the near future.

Seomoz considers that the anchor text will be replaced by a co-reference.

For example, ifArticleBoth the article a and Article B talked about Article A. The article said: search engine optimization. 「 I have to talk about the content of article 」. So article A will also have Seo effects.

To put it simply: if both A and B reference C, C will have the same Seo effect even if they do not use Link References. In addition, many people believe that Google will put the "joint reference" weight above the "anchor text" in the future 」.

The final conclusion is:

(1) Google believes that the anchor text is too easy to operate, so it will slowly use other methods to evaluate the relevance.

(2) Not every anchor text has the same effect.

(3) The effect of the anchor text will gradually decrease and may be surpassed by factors such as "joint reference.

(4) concepts such as anchor text and co-citation have long existed, but experts believe that Google will be addedAlgorithm.

(5) In the end, we believe that there will be no replacement for the anchor text, co-referencing, or other methods, and these methods will continue to exist, google only focuses on picking out artificial operations and then reducing their importance. The problem is that "artificial" and "natural", rather than the anchor text and co-reference. The more natural the link is, the more favored by the search engine!

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