Lumia Win10 has not released a new mobile phone, where is Microsoft's mobile hardware outlet?

November 1 News, foreign media fastcompany published an article said that Microsoft shelved mobile device strategy considerations. Microsoft did not disclose much information about the future of its mobile hardware project at a new conference on Windows as a creative tool last week.

The following are the main contents of the article:

Microsoft's new product launch last week delivered its promise of quality, but the number of new products did not meet expectations of the outside world. The Surface Studio desktop, which has been in development for many years, has both beautiful design and excellent engineering skills, setting new desktop standards. It is mainly for professionals. However, Surface Studio, as well as the enhanced version of Surface book and Microsoft Partners will launch the new virtual reality helmet, is just a more focused on Windows itself rather than the new device as part of the conference.

At the press conference, Microsoft unveiled a new 3D-sharing community and interactive streaming capabilities from the acquisition of Beam, a company that talked about cloud services. But the company did not share much of the information about the mobile aspects of the "cloud first, move first" strategy Satia Nadra by CEO Satya Nadella. In addition to the powerful surface studio and the new Surface Book, Microsoft has not shown the new Surface Tablet PC. It also has not been rumored to have been a long time surface mobile phone. If the phone were to be launched, it would mean it had to break with the flagging Lumia smartphone brand it had bought back from Nokia.

In fact, the most prominent appearance of smartphones in the press conference is in the context of a new application that will support the 3D scanning of items. However, from Microsoft's recent style, it is clear that this feature will also be logged into the iphone and Android phones.

At the beginning of October, Google released a wide range of hardware products, including pixel smartphones, Google home smart speakers incorporating AI and daydream view virtual reality helmets. Microsoft, by contrast, seems to be bored with portable devices, especially after abandoning the wearable product, Microsoft Band.

However, since the launch of the first generation of surface devices, Microsoft has been careful to control the number of mobile devices launched. Although the surface product line has achieved strong revenue growth, the company's own hardware products are in the early stages of development.

Microsoft's most mobile Windows devices (tablets and smartphones) will be greeted by this year's holiday shopping season with no update upgrades. Most of the Surface Pro, who contributed to the mobile device sector, will not be upgraded until next year, but the question is more about Microsoft's ailing smartphone business.

Despite the saturation of the smartphone market, in the past one months, Chinese manufacturers have actively brought attractive products to consumers, such as the introduction of a cost-effective mobile phone, Millet also released a near-borderless design of new products. For Microsoft, leaving the Lumia era, allowing the surface hardware team to bring its ambitions and creativity to smartphones, is an opportunity to "restart" the company's mobile business. However, unless Microsoft can attract more developers to build Windows apps designed specifically for mobile phones, it may have to pull out of the product category on a larger scale.