Magic Mpush: Five keys for accurate and intelligent message push

Frontier: Because of the nature of the work of the relationship, I will be exposed to a lot of very senior mobile developers. Most technical Engineer-born CEOs are very sensitive to the intellectual property of the technology itself. the "KK prophecy" article puts forward the idea that "when owning intellectual property is not guaranteed to be profitable, the ability to have accurate and only information push is the guarantee of future profit of APP development company".

The Magic push Mpush is a message-push class SDK plugin that is intended for use by developers. At present, take a free and open mode of operation. Message push is the most troublesome thing in the world. Korean dramas often have such a plot: The Girl cries: "You do not go." I know what you want. The boy shouted loudly: I do not know what I want, how can you know?

As a result, developers need to consider several issues when developing a message push plugin: What message to push, who to push, who to push, what to push, and what is the effect of the push? Do we have the strength to solve these problems?

First, what to push

Message pushes, the most basic is probably the industry domain classification. Domestic, International, finance, science and technology, military. From the level point of view is the news, emergencies, first-class classification to tertiary classification, leafy. The most typical of this is the portal site. It should be seen that mobile Internet news clients have also added "interest Classification". Through big data and algorithms, people can only focus on their own perceptual information. Search and data changed the "taxonomy" of information, which was customized by traditional professional content production sources and became a more personalized message customization push.

In the personal space of the network, the acquaintance space and the stranger space, the information of the demand is different. Stranger space in the business trend, acquaintance space in Kan gossip life, personal space in search Cang well empty. Three spaces will also be the meta-standard for SNS source grouping.

Second, who will push

From the Tang and Song Dynasty, the large-scale information push is the official patent, and the name of authority, this trend, the information through the organization of strict system upload release.

Behind the fragmentation of information is the fragmentation of the source. The individual is embarrassed to stand in the same noisy market, being pointed at the point. Who are the sources of faith? Who do you believe? The blind obedience to the authority, the silence of the majority opinion and the trust based on blood and affection naturally become the most simple starting point for people to identify the source of the letter.

The problem is, I focus on a business elite on Weibo, but he talks about his ex-girlfriend every day, what's the matter? The unreliable and erratic source of sources has exacerbated the demand for source processors. Professional media people will still play an irreplaceable role in the source.

Third, How to push

The channel of the information is related to the terminal. Stone carvings, bamboo slips, computers, mobile phones, are information received and push the terminal, movable type and wifi/3g Wireless transmission, is the information runway; black and white color, vertical row horizontal, text picture video, is the different device requirements of the presentation. Information precision, intelligent push, the key is the channel link, that is, time and location. Who will be late at night to pay attention to a "18 plenary victory" news? No one would be happy to receive a "Happy Dinner" message from a nearby hot pot shop in the toilet.

If knowledge and information are never outdated, it is more important for the message to be in any age, place and time.

Four, who will receive

The psychological research of the audience will be more and more helpful to the information precision and intelligent push, and more and more than the sociological law. "Gift to send brain platinum," repeated repeatedly, in compliance with the common people of "truth" blindly follow, the fear of loneliness and sharing of happiness achievements of the happy net, Sina Weibo; "You drank today" is more through deliberately create a lack of feeling, artificial form purchase demand. How to adapt to the audience's preferences, psychology and guidance on this basis, become the key to the link of the letter house.

V. Message intelligence push who decides

One would say that public praise and personal habits are in fact a common standard that can be used to demand any product or service. So what I'm trying to say is that the accuracy and intelligence of the message push is what God can do. The key to our study of liberal arts is to create public and authoritative opinions that say "it is smart", so that every audience can adjust and classify relevant information according to their needs. For the rest of the way, let's give it to a more professional program.

PostScript: As of this deadline, the development team of the Magic Mpush is developing the next version of the SDK. Intelligent Message Push is an additional service for developers, which is designed to make subsequent development and operations more convenient, allowing enterprise developers to use fewer resources to achieve the most intelligent message-push functionality possible.

Magic Mpush: Five keys for accurate and intelligent message push