Major reasons for downgrading websites by Baidu

1. Modify the title, keywords, and description at will

Many new users do not plan their own websites. After going online, they feel that they are not satisfied with the title, modify the title, keyword and description, and modify the keywords and description. Then new friends don't agree, and feel that there is nothing to modify the title, but this will make Baidu think that your website is not mature enough and stable, it is a garbage station, you may even think that your website is fraudulent, so it is reasonable that your website is denied due to punishment. These random changes have a huge impact on the new site. Of course, they have a slight impact on the old site. You only need to pay attention to changing a word for a while, and then strengthen content update and external link construction, basically, there is no impact. Remember not to replace all at once! Then I described it. Many of my friends have modified the description and thought it was not well written. Although the description has lower influence on rankings, in addition, Google's description is almost zero, but we should not change it in a large area at will. Stability + update is very important for a website, so that the search engine will trust you, give you a high weight and a good ranking.

2. Change the template or website structure at will

As for the first point, the change of template or website structure has much less impact on the website. However, random replacement or modification may cause the search engine to be untrusted, as a result, the snapshot is not updated or out of archive, and the keyword ranking is seriously reduced. Several friends of Goshu have already verified this point, and some of them have not updated snapshots, but their keyword rankings have also declined. However, they can usually recover quickly, goshu suggests that you do not change the existing template if there is no problem with optimization.

3. Article quality

Many new users may not believe that the quality of a website's articles can affect the ranking of a website. A friend has never done anything about his blog, but his article is of high quality, and his keyword ranking is also firmly in the first place. The quality of the article is the most direct factor for the search engine to evaluate the quality of the website. If we copy and collect articles on other websites, the search engine will think that this is a garbage site, this will lead to slow website updates, non-indexed content, normal indexing of other websites, latest snapshots, but no keyword ranking.

4. Is there any cheating behavior on the website?

Baidu is very strict with websites that have cheating behaviors, such as keyword accumulation, hidden links, and the use of tools to brush Baidu rankings, and then spoofing links like Wolf rain. Under normal circumstances, if Baidu finds this type of cheating website, it will be severely punished. In other words, the ranking of all keywords disappears, and the website will be grayed out by K, it has not even appeared in Baidu, such as langyu, Li Weihui, and accumulation of jewelry keywords.

5. Whether a large number of external links are lost and whether friendship links are punished

Goshu thinks that the external chain is largely lost due to several reasons: first, it is only for those who buy the link. Once the link expires and there is no renewal, our link will be lost, in addition, the purchased links are generally of high quality, which has a great impact on our website. Then there is the forum. If you post a large number of posts in a forum and suddenly you are blocked due to illegal rules, these links will disappear instantly, this has a huge impact on our website. In addition, when the website in our links is cheated and punished by Baidu, our own website may also be associated with each other, resulting in Baidu punishment. Therefore, we must be careful when selecting a link. It is best to check the link every day to see if there are any websites that have been punished or downgraded, if the permission is downgraded because of the unstable updates of Baidu, we recommend that you stop connecting to the site immediately.

6. Stability of space

I believe that Webmasters know how important space stability is to a website. Stable space allows search engines to index our website and bring users the best experience. On the contrary, if a website cannot be opened for a long time and crawlers cannot crawl when searching, users cannot access the website. Over time, the search engine no longer trusts the website, resulting in the website being punished or downgraded, therefore, for better website development, we must use high-quality website space.