Make your site more professional-talk about website optimization

It is not difficult to build a website and to have a home on the Internet. Apply for a domain name, rent a server space, find someone or design a few pages of their own even if it happens. However, to make the site truly useful, it needs to be optimized to make it professional. Just as flawless diamonds need to be carved, a website needs to be optimized so that it can stand on the web, be published, and attract users.

Want to know what is the factor that determines a website is a "professional" site? Let's take a look at it dry! You don't have to spend thousands of of dollars to design your site, but make sure you download it fast, have a simple navigation system, and make sure your visitors find the time spent on your site worthwhile. Also pay close attention to the content. If you have some questions about your reading, your customers will do the same.

At present, the hottest topic on the Internet is Search engine optimization, which is another controversial but important content of professional site. Recent surveys show that more than 40% of the search engine traffic comes from Yahoo, writing "title" and "description", which is even more important today. First of all, from the "Head" on the start of competition, to choose more than your domain name keywords. It is advantageous to do these preparations before submitting the site to a search engine, which you may have overlooked. "title" not more than 5 words, and to include the most important keywords, as far as possible to limit the "description" within 25 words. Keep in mind that Yahoo will not look at your META tags like other search engines, title and description. If you are submitting to Yahoo for the first time, remember to submit it to Google, which is Yahoo's partner. Google forms the "description" of the Web site by looking for the first bold (bold) word. Each site administrator should analyze the number of keywords, the most important keywords should be the 5%--8% of all the keywords, if your percentage is too high, the search engine will think your site is "spam", then it in any search directory ranking will not enter the 100-digit. In search engines, keywords and related optimizations can make a site from obscurity into a high-profile overnight. Do it right now, I'll see you in front of the search engine. Of course, most search engines are no longer using robotic hands to search for Web pages, but these subtle, yet again-and-again jobs suggest that you take into account when building websites. Notice the title column on the top of the browser? A lot of mind-remembering network management starts from here, instead of letting customers open your website to see a untitled document!

Is your Web page easy to read?

You have your own online business site, rich content, to provide many people need products or services, even through successful marketing, there is a certain amount of traffic, looks good. But sometimes it's frustrating, no sales, no orders, not even inquiries. What's the reason?

Perhaps there are many reasons, the image of the site is too large, the site flooded with a large number of Java programs or dynamic effects, causing the page download speed is too slow, visitors can not tolerate and quietly slipped away. Besides, what's the reason?

The readability of the Web page! It takes time and patience to make your visitors believe in you and understand your online business. This is not a few words in the page can solve the problem. You want your visitors to spend more time in the site, fully understand your marketing words, the more you understand the better. The question is, is your Web page easy to read? Many sites overlook this.

Product competition, service competition, site competition, content competition, but do not forget the readability of their own pages.

We list common factors that affect the readability of a Web page.

(1) Carefully consider the background pattern: not many people like to read the text in the background pattern, if you want to use, as far as possible the color is very light and soft, not strong eyes for the bottom line, rejecting the dazzling background pattern.

(2) Careful use of color: especially in the content of the text, or conservative for good, white bottom black words. This is the common habit of ordinary people. The color of the article title and so on should also be restrained, use less for good. It's like the way people look at women's makeup and make-up.

(3) Avoid the use of full screen: Pay attention to the boundaries of the page left open space. It's the same with the traditional print, and so is good advertising. At the same time, the article avoids large paragraphs, as much as possible to cut into small paragraphs.

(4) If there are English pages, avoid using uppercase characters, to emphasize words, you can use bold.

Website optimization is a difficult process, but in order to keep your position in the market, it is essential to work, in the now such a "rapid" society, patience and firmness such simple virtue has rarely been advocated. Run your site, take some time to express your ideas, if you do one thing and share it with your users, you do it not for anything else, simply because you are interested, so your users will appreciate your efforts, which is the first step to making your visitors your audience.

Make unremitting efforts, just like running a long-term career, then you can sleep at night, do not worry about your site will disappear.