March Traffic Import ratio dynamic: Direct access the largest share falls below 40%

IDC Commentary Network (idcps.com) April 15 reported: According to the latest data released by the Baidu statistics show that in March 2015, the domestic traffic intake accounted for more than five of the supremacy, direct access to 39.96% of the proportion of the title, the chain last month, down 0.48%, the decline narrowed. In addition, the third runner-up search engine is the only one of the top five to achieve the increase in traffic entrance, the chain increased by 1.67%, significantly. Below, please look at the specific data situation.

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(Fig. 1) March Domestic traffic import volume ratio

Look at Figure 1, the March domestic traffic intake of five ranked, compared with last month, no change. Among them, direct access, other external links, search engines adhere to the three-seat, accounted for more than 20%, the advantages are obvious. As a result, only 4.07% of social media and 3.17% of navigation sites, want to be among the top three, distant hopeless.

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(Fig. 2) Comparison of February and March domestic traffic entrance

According to the 2,IDC commentary network noted that in March, domestic traffic import accounted for five strong, the chain last month, the overall downward trend, but the amplitude is not obvious. Among them, direct access accounted for a fall of 40% to 39.96%, the chain decreased by 0.48%, the decrease in the number of other external chain, the proportion fell to 28.14%, the decline from the previous month's 3.94% reduced to 0.37%, the decline is particularly significant; In addition, social media, The proportion of navigation websites decreased by 0.64% and 0.19% respectively, in which the proportion of social media growth was negative.

Only the 3rd-ranked search engine accounted for a successful net increase of 1.67%, a significant margin. As a result, the majority of search engine gains are from the other four.

March Traffic Import ratio dynamic: Direct access the largest share falls below 40%