Marketing method 3: selling is feeling

Related reading: marketing Method 1: learn to ask the customer a YES question. marketing Method 2: selling a product is not as reasonable as selling a blog post published by Zac, a network marketing expert, share it here. People are emotional animals, that is

 

Related reading:

Marketing Method 1: learn to ask the customer the question "YES"

Method 2: selling products is better than selling yourself

I have read a blog post by Zac, a network marketing expert, and I think it makes sense to share it here. People are emotional animals, even during shopping. Even the smartest, most calm, and most rational consumers are inevitably influenced by their emotions, although consumers are not necessarily aware of it.

Many purchase behaviors are impulsive, both online and offline. Some research found that customers buy because they "I want" instead of "I Need. Let's look back at the number of times when I saw a dress in a mall, I bought it without having to worry about whether I was missing clothes or how to match the dress with other clothes.

Especially ladies, impulsive consumption is more obvious. Open your wardrobe and check out how many clothes you like and want to buy? How many other clothes are bought because they are really needed?

Good business personnel should use this principle to directly resort to user sentiment, selling a feeling, not just a product. It is often true to tell the user that he should buy your product. it is more effective to let him find his feelings and touch his emotions.

Topics that are most likely to touch people's emotions include: making money, being healthy, happy, looking young, being respected, loving, and casual lifestyle, fear of potential losses, and so on. We should examine our products to see what happiness our products can bring to our users, and then present this happiness to our users.

Selling diet pills does not sell less than 5 kg per month. they sell recovery with confidence and envy. Clothes are sold, rather than novel designs. they sell the feeling of leading the trend. Selling flowers is not a rose Lily, but a lover's happiness and mother's comfort. Golf utensils are sold, not golf clubs, but elegant and distinctive quality of life. Digital cameras are sold instead of high-resolution cameras. they sell permanent memories of time spent with lovers or children. Credit card sales are not financial services, but a comfortable lifestyle. Toothpaste is not the latest recipe, but a happy smile.

There are still many such examples. let me give two more examples,

In the past, a salesman sold the world's first kitchen knife. The price of the kitchen knife he sold was very expensive. about $699 a year ago. at the beginning, he visited the customer and told the customer how to use the knife, the customer finally asked how much the knife cost? We were told that the customer wanted to cut the clerk's head with a kitchen knife for $699. Later, he changed his strategy and took out a rope when visiting the customer. first, he asked the customer to cut the rope with his own knife, cut 55, and cut the rope into two halves; later, he took out the world's second-name knife, a German dual-supporter, and the customer swiped and cut the twines into two halves. Finally, he took out the world's first knife and asked the customer to cut it down, the customer cut the knife and cut the rope into two halves. the customer said, wow, this knife is so powerful. Then the salesman said, could you save a lot of time if you cook with this knife? If you spend more time with your husband, can you increase family harmony? If you spend the time to educate your children, can you give your children a better future? The lady thinks it makes sense to buy a set on the spot and is very grateful to the salesman.

In the past, a person was engaged in selling graves, but the results were not very satisfactory. so he went to ask a marketing consultant how to sell graves. Ladies and gentlemen, what does the grave feel for you? When we think of the grave, we will think of the dead. if we focus on "death", you will never want to sell the grave. The marketing consultant is very smart. he said, let's make a promotion, buy one get one, and your current grave is 6,000 yuan. let's reduce it to 4,500, but two of them started to sell, a total of 9,000; the man was shocked. did you let me buy one and give one, not the curse... The marketing consultant said, don't worry. do you have a list of old wives in your hand? He said yes. In this way, the marketing consultant said that the name of my product is "forever ". Can you tell them that you will never leave here for the rest of your life? if one person leaves, a service is required, but in case one goes first, it's not good if someone else's husband or wife is sleeping next to it, do you? To help you grow forever and forever, our company has launched this solution. we still need to buy one get one free...

After reading so many examples, let's think about what we are selling? We must explore the wonderful feelings that our products can bring to our customers. what we sell is not the product but the feeling. If you can understand and do this, I think your performance will be significantly improved. if you still follow the previous method, you will inevitably encounter poor performance every day.