1. In line with users' browsing habits, the search traffic is larger and the effect is better
More than 95% of search engine users give priority to the regular results (left-side results) provided by the search engine. Most of them only have
When the left-side Navigation Pane cannot get satisfactory results, it will browse the right-side ads.
According to the survey, 87% of Internet users use the search engine service to find the required information, in this case, nearly 70% of searchers directly search for the information they need on the first page of the search results.
The position of spot price advertisements is limited. The bidding results make a large number of customers unable to rank on the homepage for price reasons, making it very difficult for these customers to obtain good results through spot price advertisements.
2. Investment in the same keywords is lower, and the budget is more controllable
Marketing site pricing standards: bidding price is charged based on the number of keyword renewal requests, while marketing site renewal is charged by year. Keyword pricing is based on the lowest price line of the homepage bidding results, based on the technical difficulty, you can set a daily advertising budget for bidding advertisements with lower price standards. If the budget is exceeded, the advertisements are not displayed. The rules seem to help enterprises save costs, however, this is based on the sacrifice of potential cooperation opportunities. Optimization is not restricted by this rule, and the site link time is displayed on it.
Competition in the industry allows you to quickly increase costs in a very short period of time. This factor does not exist in site optimization. For example, if you have done bidding advertisement rankings before, you must have had this experience: "in the last month, the first bid for advertising in the right region only needed 0.8 yuan, and now it has to increase to 4.5 yuan. This means that each time an advertisement is clicked, it will cost 4.5 yuan"
3. effectively avoid malicious clicks and reduce invalid spending
The "Click fraud" issue, which emerged with the business model of searching for bids, pushed the search engine to an awkward realm.
According to the "Click fraud Index" survey recently published by American market consulting companies, in second quarter of 2006, the overall click fraud rate of search engine ads was 14.1%, up from 13.7% in the first quarter, the click fraud rate reaches 20.2% among the popular keywords that cost more than $2 for each click. This statistical result may not include the Chinese search engine market, but according to industry insiders, malicious clicks suffered by domestic search engines are definitely not as good as those in foreign countries.
Through the marketing-type site approach, the problem of malicious clicks is fundamentally eliminated, and the ineffective investment is reduced, so that the advertising effect of enterprises can be better.
4. Wider coverage, one-time investment, and comprehensive benefits
Marketing websites are targeted at most professional search engines. Your sites not only rank better in Google optimization, but also in other major search engines (baiduyahoo) at the same time) it will also increase your site ranking. To achieve this effect, you must sign an advertisement agreement with various search engines, which undoubtedly adds a huge cost.
5. long-term effectiveness of optimization results
Site optimization can help you increase the overall index of the Web page. If your link has been improved, you can continue to add high-quality reverse connections and maintain content, your left-hand ranking will continue to be maintained or improved. Unless the cheating method is applied in the future and the punishment or maintenance is stopped. The spot price advertisement stops, and the site link disappears immediately.
Marketing websites have five advantages in searching for bids
