Measured Baidu official SEO suggestions

In the first two days of Baidu launched a new product-"SEO recommendations", received a notice of Baidu at about 1 o'clock in the morning, at that time just on the line, take the way to obtain is still using points to grab, the limit of 500. At that time immediately login to the Alliance platform, into the integration of redemption, finally let me a second kill success, the next day received the invitation code, this began my Baidu this new optimization tool of the actual measurement. Now the Test experience issued to share with you, for us to Baidu SEO optimization, I believe there will be some inspiration. 1, Baidu SEO recommended working mechanism

Once the successful application of this new Baidu optimization tool, through Baidu statistics to find this function, is located in the left-hand column of statistics, in the previous launch of the "collection of quantity Query" tool above. Click to open this function interface, it has automatically registered in the statistics of the site as an object of inspection, you just click the "Check button" can make it automatically into the scan status, by a series of standards for automatic scanning, in about a minute to give a comprehensive score, called "Test score." This score is divided into 100 points, to your site in the optimization of Baidu for the problems of the problem of deduction, and finally come to a result. and the specific inspection standards, we will discuss in detail below.

2, Baidu SEO recommendations in accordance with the standards for our inspiration

A.url length

URL length, Baidu suggested that the maximum length of the URL is not more than 255byte, is 255 bytes, in fact, the real ability to exceed this length of the site is quite small, but it brings us the inspiration is to make the site URL to be as concise as possible, otherwise too long URL will only increase the redundancy of the site , which means that Baidu's Spider (spider) will have more crawling burden, so using a shorter URL can improve the friendliness of the site.

B. Static page parameters

And URL length is also categorized into the "url" of this project, belong to a subordinate project, the two common point is whether the spider of Baidu has enough friendliness. In the static page parameters, it focuses on whether the site on the static page using dynamic parameters, which will lead to spider multiple and repeated crawl, this is undoubtedly to add an additional burden to Baidu. Therefore, the simplicity of the site and static for Baidu optimization is very important.

C. Level of meta-information integrity

The website's meta information mainly manifests in between description and keywords, in these two parts needs according to the website localization and the theme, writes own keyword information, thus lets the Baidu better understand the website the main localization, and the website carries on the appropriate classification, enters to its retrieval area. If this is not done, according to Baidu's proposal, will be "on the presentation and ranking of the Web page has a certain impact", so pay attention to these details of the optimization work.

D. Picture Alt Information

SEO optimization for Baidu, not to be overlooked is also reflected in the picture of the optimization, if only the attention to the text content optimization, for the picture is not based on the content of the ALT information description, it will lead to Baidu in the capture of pictures can not understand the theme of the picture, This makes these images can not be sorted and then provided to the search users, no doubt both reduced the collection, but also to the site to reduce the potential for more traffic.

E. Frame Information

For Baidu Spider, the real friendly content must be mainly text information, for those who use Frame/frameset/iframe label website, Baidu Spider can not crawl to them, this will only lead to invalid crawl, These content will be difficult to enter the Baidu Search library, so that the number of the site is bound to be affected, another long-term so will lead to the site's friendliness declined, to enhance the weight of the site has a negative impact.

F. Flash text message

From this point of view, Baidu Spider has done can crawl flash content, but the request is to the webmaster to add a description of these flash files, the only way to let spider better understand the contents of the flash, so as to crawl and included, and then provided to the user. This shows that if the webmaster want to do Baidu optimization, for these details of the optimization measures must be done in place, so that the site can bring better Baidu optimization effect.

Through the Baidu new product "Baidu SEO proposal" The actual use of testing, in the test to verify the previous Baidu algorithm standards of some speculation, from the official get more reliable basis, no doubt this will give us more convenient and reliable work, while combined with its collection of quantitative inquiry tools, etc. This greatly facilitates our Baidu for the optimization, so that the site in Baidu search results to get better performance, access to more high-quality search traffic.

Source: text/Zhang Linqiang compiling: China e-commerce Research Center

Reprinted by: Du Ruan Net