Medical Industry News marketing practice

A listed medical company called our company for News Marketing two days ago. by searching the keywords related to their websites, the author found that almost all the information on the home page is related to the websites that Baidu cooperates, on the second page, some of them are new corporate brands.

A listed medical company called our company for News Marketing two days ago. by searching the keywords related to their websites, the author found that almost all the information on the home page is related to the websites that Baidu cooperates, the second page contains some corporate brand news pages. At that time, the customer did not need to search for corporate brand words + medical-related words. The homepage should contain the news they posted, and he decided to try again and again.

As usual, I first chose some websites with relatively stable news sources for the first time. unexpectedly, I did not hear from around 10 sites, only a few news pages are displayed after the news headlines are searched every other day. The customer is also anxious, and the money cannot be spent out of the results. later, it was found through analysis that there was still a problem with the press release. In the past, we wrote press releases on our own. we used the right medicine according to the habits of du Niang. this is a manuscript written by the customer himself, which is too advertisement-oriented and belongs to the medical industry. Baidu has many restrictions on the medical industry. Moreover, a large part of Baidu's revenue comes from bidding advertisements in the medical industry. Therefore, I wrote another article for the text, after the content is organized and submitted again, the relevant news page appears on the homepage when you search for enterprise-related keywords.

In fact, it is not difficult to find out through analysis that Baidu has adopted a one-size-fits-all strategy for the medical industry after several algorithm changes. if medical enterprises do not place bidding advertisements, however, it is difficult to get a good ranking through self-optimization. In fact, this is also because of the fact that the relevant fake medical websites are too rampant in the past. if Baidu wants to monopolize the promotion of medical care, Baidu is doing the right thing for Internet purification. Speaking of this, many webmasters have question marks. what is the relationship between these and medical companies in News marketing? By the way, it is through the authority of news to make medical advertisements, especially some fake medical information websites. for them, through news marketing, they can make profits in this industry. Therefore, Baidu's latest algorithms are especially targeted at some news sites and punish news sites that release non-valuable soft texts and excellent promotional soft texts, in addition, the origin site of the external chain will also be punished. Can medical enterprises not do News marketing? I have analyzed the effect of news collection before and after the enterprise release. I will share my experiences with the help team below.

First, we should understand that the effectiveness of News marketing will not be compromised by the current changes to Baidu algorithms. Similarly, medical companies will not be compromised by this Baidu algorithm change in news Marketing. It's just that Du Niang's taste is more picky. she does not include or include pure soft ad files but has no ranking. The only thing that remains unchanged is that she prefers original high-quality articles. Therefore, medical enterprises must be fully prepared before doing news Marketing. the focus of news marketing is on the quality of articles and the user reading experience. this is also the original intention of News Marketing.

In short, no matter what industry it is, the prerequisite for success in News marketing is to reflect what you can do for customers rather than what you can do. once you understand this, news marketing can be at a disadvantage.