When it comes to soft text, everyone is very interested. Soft article brings the influence is very obvious, once became stationmaster Jes marketing means. Therefore, the writing of soft paper, also become the focus of the public. How to write a soft article? Everyone wants to know, but how many people really know? Perhaps everyone will choose Baidu Internet, collected a variety of soft writing skills, but I think, what the void, there is no real let the reader or want to learn clearly understand the charm of soft wen and far-reaching influence. Today, the author of the Lonely Prince, to medical soft wen, for example, to write a good medical soft wen three-level realm, so that medical webmaster or engaged in the medical industry SEO can get an unexpected harvest.
(1) The intention angle of soft text
A lot of people say that the highest performance of soft Wen is "the knowledge of the ecstatic, layman's smoke and mirrors, employers angry hair." To put it simply, the purpose of the soft text is to allow consumers or readers to have the desire to resonate and trigger demand. Only through the soft text to bring customers, then the employer will be elated. This time can reflect the charm of soft wen and marketing effect. So how to write a consumer demand for the desire of the soft text? This is the author lonely Prince to say the first realm: Soft Wen's conception angle.
To write a soft text, you must first determine a point of view. The point of view is to better apply the customer base. Taking medical treatment as an example: the authoritative experts of Wuhan sub-bird hospital have invented the technology of the Magic Cube inoculation micro-environment technology through many years ' research. The hospital to promote this technology needs to write a large number of soft text for media promotion. At this time, how to write good marketing software, to determine the soft text of the point of view is very important. Different conception angle, can play different marketing effect. Some copywriting, for example, will write this soft article from the perspective of medical technology itself, such as "Rubik's Cube inoculation micro-environmental technology, create a new era of infertility industry", there are also copywriting from the medical authority of the point of view to write this soft text, such as "Rubik's Cube breeding micro-environmental technology, shocked Asia-Pacific • New Wave Infertility Summit Forum" and so on, A lot of copy also pen go slant, can think of better conception angle, that is through other people successful case to support the superiority of the Rubik's Cube inoculation micro-environmental technology. such as "Beijing, a hospital in January thousands of people, suspected Rubik's Cube breeding micro-environmental technology miracle." Of course, the writing requirements for such a soft paper are even higher.
In any case, our goal is to promote the authority of medical technology, and a good sense of perspective, can create a more sensational effect. This is more of a discourse and influence than a soft text that is simply a new headline, without substance.
(2) Overall planning of soft paper
Write Soft wen, not only need to literary good, but also need a soft text of the overall planning. How to write a good soft text? It is not just the rich rhetoric that accumulates, but the overall planning that conforms to the logic of fact. When it comes to the planning of a soft article, it must be the title first. A good title creates the beginning of a good soft text. If the headline is attractive enough to attract the reader's attention, then the next step is to see if your content is being induced by the following steps.
Take medical treatment as an example, if the patient once see the title, click into a look, did not get what they want, must be to think that they have left the title of the trap, so will immediately leave this page. That's definitely not what we want. So the author lonely Prince think, write medical soft wen, we must aim at one thing to carry on the concrete elaboration. For example: Writing Rubik's Cube to nurture micro-environmental technology, our customer base is infertile patients, and the patient is the most worried about whether the technology can really cure their infertility. The overall planning of copywriting, the first step, is to confirm the patient's questioning, so that patients are more convinced that their infertility is due to a certain disease or the past informal medical methods caused. The second step is to affirm that the hospital authority technology can completely solve the patient's problem, this part needs to be corroborated by facts, is generally a medical success case. The third step, on the hospital's technology is how to treat patients with easy to solve infertility. This is related to the scientific knowledge of medical fatigue. Only after the realization of these three steps to retain the patient, can cause patients to come to the hospital to accept the desire for treatment.
The overall planning of soft text is often the key to success. This is only better than the text of the keyword layout to get a more affordable, but also more meaningful. The medical profession pursues not the flow, but the hospital quantity.
(3) Soft text guide effect
Now engaged in the medical industry webmaster or SEO network promotion staff, are very aware of one thing. The medical profession carries on the network marketing not to flow, but to the hospital quantity. No matter what you do, as long as you can bring patients to the hospital, then you are a successful network marketing staff. The main role of copywriting is embodied in the creation of soft text ads. A good medical soft text, can guide patients counseling, and even to the hospital. Then the soft article is excellent soft text.
How to write good medical soft paper? The guiding effect of soft text is the key. A soft wen literary good, only a second-rate soft wen, and the real first-class soft, is the medical copy good at the point of view of the determination, improve the overall layout of soft text planning, in which very ingenious design suspense, to guide. Only three aspects can be counted as a successful soft article. No matter which side is not in place, will inevitably lead to the overall effect of soft, also can not bring the corresponding patients.
Soft text is the text, between the words more to highlight a thought. The idea is to guide marketing thinking. From the patient's point of view, write the soft text to convince the patient, and finally let the patient come to the hospital, which is the charm of medical soft text.
How to write a good soft wen, become everyone's mind the most eager to answer the question, the author of the Lonely Prince of Medical soft text of the three key to give everyone a little enlightenment it! The author of the Lonely Prince's qq:1935554872. Interested in the exchange of the medical profession to write. Article Source: www.xaxtzs.com. If you reprint, please retain the dignity of the original, thank you.