Mei as: Please don't call me CEO

About the interview outline on "How to understand Internet +?" Question can not be answered?

His statement sounded modest and true, "I generally for this big, a little policy question is actually hold on, my talk style is more with sex, sensibility, it is hard to say to launch a very strong point of view and view, like nature a little talk, better." "In fact, the two-hour interview, he talked the highest or the company's products.

In the interview, he made a very impressive remark: "I usually tell people that I am a product manager." "Although the map has grown from a small team of 20 people to more than 400 employees today and an internet company valued at $ more than 2 billion, as is still" afraid "of being called CEO.

"Being a CEO, I would feel like an ascetic. And think of yourself as a CEO, in fact, a little far from entrepreneurship. I really don't want to become a CEO who usually signs, opens a management meeting, and makes a sense of the KPI, "he looks like a very innocent person," I think it's boring. ”

and positioning themselves as a product manager is his "self-hypnosis", the scene looks like: I am not a CEO, I am a product manager, my core is not to do management, but to do the product well, is to understand the user needs ...

Because in his view, only from the inside to the outside to constantly self-line, in order to maintain the product, users and even growing growth of the company's sensitivity, or the company is more and more large, away from the user is more and more distant.

"So you know what our style is?" is really going to do a good job, really close to the user, to maintain the company's core creativity, these are more valuable to us. ”

Dialogue

Entrepreneurship and art are dominated by perceptual thinking

Entrepreneurial state: In your opinion, what is the development gene of the United States? How do you personally keep abreast of young users?

As: To tell the truth, I'm tired of saying that seemingly successful, throw out some of the reasons why it would be successful, or packaging, I was how successful, I think this is very irresponsible.

But if we say the gene, I personally think there are two points, 1) We are a grassroots company. At first not very professional, we will do relatively simple things. Then a complicated thing becomes simple and easy to use, it becomes the gene of our company's product. 2) to understand and grasp the young users. We will go to the campus, Internet cafes, for young users to do a lot of research. And I'm going to go on a first-line investigation with my colleagues. The other is to see more young users play what kind of, such as we often play a number of products, QQ space, bomb screen, Micro Bo, and so on.

Entrepreneurial state: Just like the meow, and its ancestors work hard to build intimacy with people is completely different. Now it is fortunate to have caught up with a "face-eating" internet age. By Soft Meng, so that a large number of cat slaves willingly fell into it, by the value of Yan became the star of the internet age. As a founder, what do you think is the characteristics of the company and the team?

As: If it's getting bigger, it's our own team effort, but many times we should be humble and thankful for our luck, as well as our users. In fact, how can we make the user better help us? This is also a very important proposition.

I think that in the team, as a founder to try to be less business entertainment, and more with the team, the team can really grow quickly. If the founder is too sociable, his team will be helpless. A good team, you can not have a lot of money, members also do not have a lot of education, but you must be close to the user, you must understand what users think, do things affixed to the user.

Now many want to start the team say that the market has no chance, because the things to be done by people. But in fact, I think there will always be a chance, as long as you really understand who your users are, what users need, and fully melt into, in fact, more opportunities.

Entrepreneurial state: That for you, do business requires the market-based thinking and art students have a conflict of thinking?

As: There is no conflict, the artist is the kind of ego, I want to do what I do, I do not care about anyone else, this is the real artist. I am actually not able to be very self, my liking, for example has certain economic ability, I very much like the tall thing, but this and the ordinary user actually still quite far away. So now I have to be very objective to do, not in their own perspective to do all the decisions. So the two are huge differences.

Entrepreneurial state: Does this need some compromise?

As: Well, it's not a compromise, a good artist. He should be very self-expression, because art is very personal to express themselves, and we now do a popular product to let a lot of people like, it is necessary to put aside the ego, it is necessary to find ways to discover the real common needs of everyone. I think there is a commonality between the two, what is this? Entrepreneurs and artists are very emotional. The so-called perceptual refers to, for example, we now make a product, I am very difficult to plan the product according to the reasoning can have how many users? How to design to be successful? It's really not reasoning.

I must be a sentimental person myself. I hate planning, I don't believe in design, big things, I think it's all ' crap '. And I don't believe in what is forecast for the next three years? Also never talk about what closed-loop, what ecological chain ...

My starting point is an art student, and now I'm a CEO from a working level, but I don't want to be CEO, I think it's boring.

Start-up state: What are your personal changes and transformations in the management philosophy with the continuous improvement of the beauty map brand?

As: Management is my biggest short board, I can not manage at all, I will often with my colleagues to communicate some specific product and operational issues, but also very trust in my core team, many of them from a very good company, management experience is extremely rich. In this respect, it is very complementary to me. So my position is not a manager, more like a product manager, I like the role of this kind of role makes people feel very fulfilling. Management doesn't give me a lot of fun and a sense of accomplishment, I still want to put more energy in the place I really like, so that I have the power to constantly make special cattle things.

To say management I believe more: product-driven rather than KPI-driven. The best way is to do what you are interested in and good at. And get a great sense of accomplishment from it. It's critical that entrepreneurs need to be excited about themselves every day. Because people work is nothing more than a state, if you do things yourself too like, every day very excited, that is OK, the team is so, should be OK. ”

Start-up state: What is the distribution of your personal working hours?

As: Maybe there is a big change, I used to be completely regardless of the management of the company, I only focus on the product details every day. For example, this icon moves down a little bit, the word to change, and so on, and so on, really too much detail. Think about it now? Of course, at least half of the energy is put on the details, but also pay attention to something that looks very empty, such as the company's value Spirit vision.

Entrepreneurial state: What do you think of competitors?

As: Our core thinking is that you don't say enemies, but alliances. Try to get more people to help you. How do you say it? Because we think this market is very big, now everyone is still in the pre-development stage, for example, like in the 80 's, the cosmetics brand few bar, then you say that at that time everyone in the market seems to be a very competitive opponent, but now it seems that cosmetic brand how to have thousands of tens of thousands of it? , no more like allies to open up the market together?

In fact, many of the competitors in the market, including many entrepreneurial teams are doing something similar, we are accustomed to, many products have experienced the process of being imitated. We don't care about the competition, the product. So the whole picture company's crisis is very strong, we are a sense of crisis driven by a start-up company, of course, is very worried about being overturned, we also said to dare to self-subversion, break some custom thinking, short video can be extended to the picture? None of this has ever been done, but we've taken this step and pushed the photo film earlier , there are some similar doubts, but itself this is a trial and error process, anyway, rather than being killed by others, it is better to be bold, even if wrong, in the shortest possible time to correct it.

Start-up state: What do you think is the biggest difficulty in the development of the U.S. map?

As: I think the biggest problem is that all our mistakes, the difficulties we encounter are caused by ourselves, not by our competitors. Is that you don't have enough focus, or the whole team is relatively distracted.

Entrepreneurial state: Do you think the company will be the United States as a starting point and the border will be some virtual?

As: Beauty this point of entry looks very virtual, but because this is the company's genes, we are not likely to cross the border to do things, all of our software and hardware products around the point of beauty, basically is to continue the gene of their products, do their own interest, and good at things, We do not do anything else purely commercially, which is what we believe to be the boundary.

Entrepreneurial state: What are your personal values?

As: My character will be a bit impatient before, for example, when someone "don't" me, I will be very uncomfortable, I am sure to "don't" go back, is not so open-minded. So people will change, who are not saints, I have now also have a variety of shortcomings. But now more and more feel the need to go to utilitarian heart, kindness, his heart is also comfortable.

Because now to this stage, has not only the pursuit of material, material has basically been able to meet the demand, the pursuit of more is the inner comfort, or say the sense of accomplishment.

To the utilitarian mind is the same as what I said about respecting the natural growth laws. is to do things can not be quick, like a thing is a small seedling when you destructive enthusiasm, wish it immediately become a cash cow, no. You have to have a patient nurturing process that respects its natural growth, and then surely it will come to you when you reap it. You're not making money, but you don't have to be so anxious, are you? and try to be kind, try to treat things with an open mind, I think these are what we are now pursuing, not necessarily say that they have done very well, but I think this will make themselves more comfortable.

Mei as: Please don't call me CEO