Message management and mass graphic tutorial of micro-credit public platform

Good! We use the previously registered account login to the micro-trust public platform, access to the platform's welcome page:

Welcome page to the left of the graph, you can easily see the last 7 days new user subscriptions, you will see the number of unsubscribe, the specific view of the blue curve on the blue point, the mouse moved to the blue curve of the graph above will show the day increase in quantity and reduce the number. The green graph below is a view of the number of received messages in the last 7 days. On the right you can see the latest bulletin of the system, it is important to pay attention to the notice here changes, otherwise you may miss the application of custom interface features such as the opportunity to miss the new functions of micro-credit or major notice, and other information, resulting in the impact of your marketing plan.

The next step is to explain the function of the public platform:

First, real-time messaging management

This is the most important part of the public platform, which will directly reflect your public account's activity and marketing effectiveness. First of all, let me briefly introduce the page, the left side of the navigation can help you see today, yesterday, the day before and 5 days of messages, and star information, the platform can only query 5 days of the message this is not enough, if you want to see more than 5 days of messages can be modified by the page URL link can be achieved. The steps are as follows:

1. First click on Today, yesterday, the day before, 5 days, one of the messages.
2. This time the Web site will become: http://mp.weixin.qq.com/cgi-bin/getmessage?t=wxm-message&lang=zh_CN&count=50&timeline=1 &day=1
3. Modify the final Day=1 value, if you want to see 30 days, modify to day=30 on it.

Next, we look to the right, there is a message search box on the right, this is convenient for everyone to find the message through the keyword. The "Liu Zijun trick" has a special purpose, which is useful when you need to distinguish between a user's query and the information that the user wants to interact with, such as you can prompt the user in a micro-letter. + your question content), users can ask questions, then you search in the background?? , you can see all the users of your questions, to facilitate your information filtering, so that more accurate response to user questions.

Look down, there will be user avatar and user name, on their right side of 4 buttons, are saved as material, download material, to this message star, quick reply. General messages only appear in the back two buttons, if the video, pictures, voice messages will appear 4 buttons. Next I introduce the function button here separately.

Avatar and Username: Click on the avatar and name to view the user's last 20 messages, if you want to see more information, you can modify the current Web site count=20, if you want to see the account of the last 80 information, can be changed to count=80 on it.

Edit User note: When the mouse moves to the top of the message, a pencil icon appears next to the Avatar and user name, which can be used to modify the user's nickname to easily identify the user.

Save As the material: when the user sent over the message is video, pictures, voice, the button will appear, you can save the content to the system's material library.

"Liu Zijun skills" before a friend asked me how to record good video, audio, pictures and other materials uploaded to the micro-trust public platform, used to do content material, in fact, is very simple, only need you to use mobile phone to record these materials, Then use the ordinary account sent to the public platform account, as the following picture, click Save As the material can be.

Mark Star for this message: This feature is used to collect some important or interesting user messages.

Quick response: Click on the Quick Reply button, the user message will appear below the reply box, you can directly reply to the user content.

Second, user management

Next, I click to enter the user management, user Management page on the left is the user classification, in addition to the system by default not grouped, blacklist, STAR Group, Staff group, you can also add your own custom category name. On the right is the user list, the list has a batch group, when you check the user before the box, you can import multiple users into the group you choose. If you want to modify the user group individually, there is an adjustment button on the right side of the username.

Because the user Management page is not a search user function, when the public account has a certain number of users, a page to find the user's words will be very painful, I found a small trick on the internet, is to modify the current Web site in the middle of the pagesize=10, the following number to the number of users, such as 1000, so that you can view 1000 members on the page, you can use Ctrl+f to find the user name directly. Look forward to the micro-letter can be added to the user search function up.

Http://mp.weixin.qq.com/cgi-bin/contactmanagepage?t=wxm-friend&lang=zh_CN&pagesize=10&pageidx=0 &type=0&groupid=0

Third, Mass message

This is the micro-letter the most core marketing functions, but also micro-trust the public platform is the most attractive place, the equivalent of mass text messages, such marketing effect is very powerful. Although severe, but also to use caution, if used improperly, will greatly affect the user experience, resulting in a large number of fans lost. Especially in the age of mobile networks, pushing dull, stiff ads or information everywhere, will be the main reason for users to give up on you, and now you want to see lively, interesting, interactive ads (such as Starbucks), or exclusive special information (e.g., gossip) to make your account active. , to form their own brand value and appeal.

This mass message has a more user-friendly function, that is, according to the group, gender, area to carry out mass, convenient for everyone to do precision marketing.

Last two weeks a client asked me how I could do it 3 times a day, in fact, this is the micro-letter special reward for some operations more excellent platform account benefits, so they can group 3 times a day (such as Love), ordinary accounts can only be a mass once a day, so we should cherish and use this opportunity.

"Liu Zijun skills" Mass timing is also very important, usually 8 o ' clock in the morning-9 points, or 6 o'clock in the afternoon-7 points this time is the best mass time, because the office workers are waiting for a bus or bus time will be more free to take out the phone to read micro-letter, of course, noon is a good time for mass. But this also has a problem, a lot of large will choose these time period group, so in order to stagger their main mass time, we can choose at 9 points-11 points this time group, this time period of the general user will be more idle or before bedtime to see micro-letter.

There is also a deep hidden very easy to be ignored by the user function, is "public phone assistant", this function allows you to the mobile phone to achieve public platform message mass, when you go out of the computer to operate mass, this function can help you. Click on the settings on the page -> public Phone assistant can find, enter the page, enter your private micro-signal, and then on the phone to add Mphelper as a friend, so the binding is complete.

In the next tutorial we will talk about the the editing techniques and custom keyword reply functions of the micro-credit public platform, and the next tutorial will talk about the development model of the micro-trust platform. This is also the micro-trust platform for the teaching of the last lesson, Liu Zijun will mainly share more micro-credit marketing cases and some micro-credit marketing methods, please note. Liu Zijun's micro-credit public platform is officially open.