As the most popular optimization method for website optimization, in the early days when website optimization was recognized, webmasters were excited to set the item and significantly improved the search engine ranking of the website. However, with the development of Black Hat website optimization, the search engine can no longer tolerate the operation of tags on the search engine ranking. So the label weight gradually becomes less and less obvious. Some websites later thought that the keywords tag was basically abandoned. You can observe many overseas website optimization websites, and even do not have this setting. If your website has a high level of optimization technology, you do not need tags. Matt cutts once said that 40% of websites do not even comply with the standard code, but will not give up on them. So without keyword, the deion spider can still find you. The following describes the view of the Web teaching network on Meta tags.
Benefits of tags
Tags are the most basic things of old website optimization, but it is necessary to elaborate. Tags help search engines analyze webpages and tell Spider what the webpage is. At the same time, when tags are integrated into keywords, a certain weight can be obtained to improve the keyword ranking. Title has a high weight. If a webpage represents a person, the Title represents the person's face. Therefore, it is necessary to set a reasonable title. When the content on the home page of your website is integrated, it is very likely that the spider cannot analyze what the page is as the main content (ignore the effect of external links ). In most cases, the summary of the search results is the deion content, which is particularly common on the website homepage. Therefore, it is necessary to set relevance for deion. You do not want the search abstract to show website navigation or irrelevant information. Even if the ranking is top, you cannot attract people to click. As for keywords, I will not elaborate on it in detail. Many website optimization articles have already described enough.
Disadvantages of labels
A major feature of tags is that they are set by webmasters, and the search engine is constantly improving the fairness of search results. If tags are too operational in rankings, the search engine will be taken by the webmaster or website optimization er. Therefore, the search engine is constantly measuring the content and quality of webpages based on other factors. However, the weight is there, and the abandonment of the search engine still needs to develop to a certain extent. Therefore, the issue of non-relevance of content cannot be fundamentally solved for the key word stack. However, the search engine can use certain parameters to rate tags. A correctly related score. No score is set. An irrelevant score is set. However, irrelevant tags are certainly the lowest score to combat fraud. Therefore, do not randomly set your own settings, which is not conducive to rankings, and do not be counterproductive because you understand website optimization.
How to set labels
The search engine does not provide a specific ranking algorithm, but it can be used from the webmaster's guide.
Google's website administrator guide provides the following descriptions:
Do not use hidden text or links.
Do not hide the real content or use fraudulent redirection methods.
Do not send automatic queries to Google.
Do not load webpages that use irrelevant keywords.
Do not create multiple webpages, subdomains, or domain names that contain a large number of duplicate content.
Do not create webpages that contain viruses, Trojan horses, or other harmful software.
Do not use a "bridge page" specially designed for search engines, or use a "conventional" (cutter) method with few or almost no original content, such as an affiliate plan.
If your website participates in the affiliate program, make sure that your website can add value to it. Please provide unique and relevant content so that users have reason to visit your website first.
These are some common methods for Black Hat website optimization. Article 4 clearly states that you should not load webpages that use irrelevant keywords. Then, based on the reverse push of other ranking methods, we can get the tag setting idea:
1. Repeat keywords appropriately
Keyword stacking is an effective way to increase rankings. Therefore, keywords should be set up in title, keywords, and deion and should be included as many times as possible, but should not be stacked close.
2. Combination of keywords
Many keywords are configured with a large number of long tails, and related keywords can enhance the main keywords. Therefore, when the length of tags is controlled, long tails are configured, and related keywords are further avoided, for the specific length, see the length of the search result.
3. Select the same tag settings
Many website programs have some limitations on tag settings. For example, in some asp website management systems, the topic settings are the same. In this case, use tags with caution. If all your columns are related to keywords, we recommend setting up m. If there is a large difference in the content between the columns, we recommend that you set deion based on several columns and discard keywords. If the content tags are the same, we recommend that you discard keywords and deion. Otherwise, it is not worthwhile to reduce the weight of irrelevant crimes on the quilt cover.