1. Selection of domain names
1. if your website is in urgent need of going online, it is best to select an international domain name. com, if you want. you can also select if all com domain names are registered. net, it is recommended to use less. cn domain names are especially troublesome for ICP filing.
2. Select a simple and easy-to-remember domain name that is related to the website subject. For example, if the company name is a hot runner in China, you can select the domain name www.111cn.net, which means Yousu-China.
3. You must check the historical records of the domain name before purchasing the domain name. Do not register the domain name that has been downgraded by k.
II. Host space selection
1. Select a safe and stable space. Slow website running due to space problems will greatly affect user experience and capture by Baidu spider.
2. if conditions permit, try to purchase an independent space host, preferably an independent ip address. If other websites under the same ip address of the host space we share are denied by Baidu or Trojans are mounted due to website program vulnerabilities, then our website will also suffer. Therefore, we should not save a few hundred items. If we really want to keep a website running for a long time, we should buy a website that runs fast and is secure, stable, and not easy to intrude.
3. Host location
If we are doing the ranking in China, we will use the domestic host space. If we are doing the ranking in the English version of Google, we will use the foreign space. Similarly, if we are doing a regional ranking, try to select the local host space.
3. Do not frequently modify websites
Including the website layout, program, webpage title, and description. It is impossible for a website to be modified at the early stage of development, but it should not be modified too frequently. You should test the website on the local server when modifying the file. If you need to modify the file online, you can select to find the robot file and prohibit the search engine from capturing the file. After modification, you can restore the file. It is best to confirm all the sections, titles, and descriptions of the website and then submit them to the search engine.
4. Insist on updating website content
Insist on updating website content, and use original high-quality content to attract spider visits to the website frequently, so as to keep Baidu snapshots updated in a timely manner. The website content does not need to be updated every day, but must at least be updated and updated regularly by theorem.
5. Gradually increase external links
1. Create a blog Group
Register well-known Portal blogs, such as Sina, Baidu Space, Sohu, and NetEase, and publish relevant articles with the anchor text of the target website.
2. Forum signature
Collect multiple forums with high weights and high indexing speed, preferably related forums. Then register and post, and use the forum signature for external links. As the management of many forums has become increasingly strict, we try to use forum signatures as external links to avoid being blocked.
3. Links
Find websites that exchange links for hosts with timely snapshot updates, good rankings, high weights, and non-ip addresses and few websites with the same ip address. Of course, it would be better to find industry-related links.
VI. Notes for adding external links
Although keyword ranking requires the support of external links, the quality of external links is not a quantity. If the weight of websites is low, poor quality of external links will become a burden. The weight of the new site is low, so do not blindly do external links. Baidu Knows, Baidu Encyclopedia, Baidu Post Bar, and other authors suggest doing as few external links as possible, although the effect is very good, but it is also terrible to be k.