Micro-letter Expression Design

As one of the most popular social software, micro-letters have entered almost every Chinese mobile phone, and the micro-letter expression is also inevitably active on a variety of mobile phone screens. With the growth of micro-letter, micro-letter expression also with the development, in fact, we can still look at the micro-letter expression of the history of the designers in micro-letter expression on the design of the original intention, we first look at the development of micro-letter expression.

The development of micro-letter expression

Most may feel that the micro-letter expression was launched nearly a year ago, in fact, early in the first year of the Micro-letter (2011), in the micro-letter 3.5 version of the first expression-rabbit. Rabbit shape simple, rich movement, in the PC QQ platform has already been known.

The expression in the micro-letter is divided into two kinds, one is from the 3.5 version of the user to be able to add their own expression, the other is not until the 5.0 version of the micro-letter added to their own expression.

User expression: How to "put" into the phone

There are also two sources of expression from the user, one is the expression made by the third party, the other can be created by the user. Although the 3.5 version already has the rabbit expression, but this is far from enough. Expression is a very long tail of the product, different age, preference, occupation, gender of the response to the expression of the various people, and the user is difficult to maintain a long-lasting sense of freshness. So how to continuously meet the user's demand for expression?

Micro-credit has consistently adhered to the product idea is: the product to do is to create a set of simple and effective rules, use it to build a system that can reproduce itself. Under this system, user information can grow and reproduce itself. Therefore, micro-letter before a series of functions, such as shaking, drifting bottles, etc., will not be introduced after the product logic to make too big changes. So the micro-letter will make each function as simple as possible, common.

Micro-letter Expression store: To fulfill the user, cultivate their own

Shortly after the introduction of the expression function, the micro-letter on the line of a free expression download platform, invited designers from all over the world for micro-letter design expression. But in 1.5 of the time, the micro-letter received only less than 30 submissions. This allows the micro-letter to realize that, although they can bring a certain degree of visibility for designers, but did not solve the problem of increasing their income. So when the 5.0 version, the micro-letter online expression store.

Through the above content of the introduction of the micro-letter expression of the history of the development and the concept of micro-trust designers have a more in-depth understanding of it? Hope that such a sharing can help people divergent thinking, such a concept to apply to other types of development.