Micro whales join hands with "Chinese new song", or reconstruct TV pattern

Today, with the advent of concepts such as the internet of things, cloud computing and big data, more and more industries are experimenting with the applications and practices of IoT, which in addition to the dazzling network of advanced technology concepts such as automotive, artificial intelligence, smart home appliances, and television platforms are distributed via Internet-connected content, Content channel output and brand IP and other ways of breakthrough behavior, has become a feat in this field. Recently, a series of measures introduced by the micro-whale joint "Chinese New song" has re-constructed a kind of TV platform and content in the way of multi-dimension development, such as content distribution and output, and brand union. This shows that the "Chinese new song" is more than just entertainment, the terminal ring also undercurrent surging.

In short, it is the micro-whale joint "Chinese New song" Variety show, in the content output and distribution, brand communication and other aspects of the construction of a novel business ecological model, and is expected to be in the future to stir up the development of the TV industry vane.

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Micro whale VR viewing "Chinese New song"

Industry to be the weather: micro-whale reconstruction TV content output mode

From the current industry information learned that the micro-whale and the "Chinese New song" Cooperation will be reflected in the following aspects:

(1), in the content distribution channel, the Micro Whale TV will provide a special good singing Panorama channel for the "Chinese New song". This means that "Chinese new song" In addition to the conventional TV platform can be broadcast, but also through the Micro whale platform to all micro whale users with exclusive panoramic channels, for the micro whale users, the way to provide exclusive channels will mean that the Micro whale users will enjoy a more convenient way to watch, is a user experience to improve and improve the effective action.

(2), Micro Whale TV and "Chinese New song" will jointly provide the VR version of the content output. In the current increasingly hot VR trend, micro-whale TV and "Chinese new song" To try the VR version of content output, not only to the VR users to bring more direct and convenient content source, but also make the micro whale itself to be the first to try the VR version of the content experience of the TV platform.

(3), Micro Whale crown famous Cool Potato Network column "Challenge new song", means that the micro-whale in addition to the platform to fully support the content of IP, but also through the brand strengthening the first in the field of television opened the platform connection content prologue, which for the promotion of the TV industry content and content IP advantages, has a very important role in promoting.

(4), in addition, the micro Whale has become the "Chinese new song" The only official designated Internet TV brand, which means that the micro whale TV enjoy the "Chinese new song" of the exclusive content and resource advantages, for the future of micro-whales in the market for product competition and development prospects also have a very important strategic role.

In general, the "Chinese New song" originated from the most popular and film-appealing variety show "China good Voice", in the user groups and the market popularity is unparalleled popularity, and micro whale as a well-known TV platform provider, its solid hardware base and market channels and other resources docking "Chinese new song", The combination of hardware (micro Whale TV) + software ("Chinese new song" Content and IP) can be achieved. This partnership will mean the creation of a new business model in the field of television, in which hardware and content resources are the way, and will trigger the chemical effects of the industry.

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"Chinese new song" Propaganda poster

Micro Whale joins "Chinese new song" or causes industry effect

The cross-border cooperation between the micro-whales and the "Chinese New song" has a very clear market significance, because in the current Chinese television field, the cross-border cooperation created by this cooperation is not only reflected in the respective camp of the micro Whale and the "Chinese new song", but also for the whole TV industry and the development of the variety show itself, Also has a certain degree of reference significance.

On the one hand, the cooperation between micro-whales and "Chinese New songs" opened a platform of hardware and software, in addition to their own hardware support, technical support, but also the content of VR video production side, this time with the star of the powerful joint prologue to enhance the user experience, to provide a new business model of service market strategy brought a new case. As the mainstream trend of cross-border cooperation, the natural combination of the TV-represented hardware platform and the content platform represented by variety shows can make consumers enjoy better experience and more direct benefits in product value and service value-added, which is the most visual embodiment of the cooperation between the micro Whale and the "Chinese New song".

On the other hand, the cross-border cooperation between the micro Whale and the "Chinese New song" has opened up signs of this trend in the context of IoT (Internet of Things) becoming an industry trend. From the cooperation case of micro-whales and "Chinese new songs", The future of other intelligent terminal equipment platform and content, information, media and other areas of cross-border cooperation will also be presented, this situation for the promotion of a new business model will also play a direct role in promoting. It is the micro Whale and "Chinese new song" in the content output channel and distribution, IP brand and other channels of cross-border cooperation, has provided a clear reference for the future development of other industries.

Future TV trends: strong cooperation to build a new industry model

In the development of the past few decades, TV manufacturers and content platform as direct link to the audience, and not through the integration of industry to connect together. But with the new advent of the information technology era, this kind of fragmented hardware and content platform, from now on to provide viewers with a system of TV viewing solutions, regardless of the audience itself or hardware and content platform, this combination brings the significance and value are obvious. It is the model of the new business ecological model, also means that other industries follow-up and follow-up way, will ultimately provide users with a full scope of experience.

On this node, the business model and ecology of the TV product itself have changed.

This cross-border cooperation between the micro-whales and the "Chinese New song" is the most obvious manifestation of this change-in the past, the hardware vendors and the content platform are not interfering with each other, and the users as the final service object, in this process need the user to manually connect the hardware products and content to watch. This time, with the cross-border cooperation, users can enjoy the "Chinese new song" Quality content and experience on the Micro Whale TV without any manual work, which means convenience and better experience for users, but it means innovation of business model for the industry.

This innovation is also important for inspiring changes in other industries.

More importantly, the innovative value of this initiative, in the future with the emergence of a variety of intelligent terminal products and equipment, will also be in other areas of the emergence of new values, such as users in addition to micro Whale TV, Micro whale Other terminal smart products can also be in this business cooperation, the premise of the user to create more forms of new experience.

We have to wait and see.

Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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Micro whales join hands with "Chinese new song", or reconstruct TV pattern