Microsoft and Google are both interested in competing for Doubleclick
Source: Internet
Author: User
According to a recent report in The Wall Street Journal, people familiar with the matter are quoted as saying that Microsoft has recently announced its intention to compete for the online advertising service provider Doubleclick. Now Google will compete with it. It is reported that the price of Doubleclick will exceed $2 billion.
DoubleClick is owned by Hellman & Friedman, a San Francisco private equity fund. The Wall Street Journal reported last week that DoubleClick has hired Morgan Stanley as a consultant to discuss sales with Microsoft. According to sources, DoubleClick has also communicated with AOL and Yahoo of Time Warner.
The battle for the four largest internet companies reflects concerns about the increasing power of Google, the Wall Street report said. It is reported that it is expected to announce who will win the competition within several days.
DoubleClick acts as the intermediary between advertisers and advertising agencies and other online publishers.
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