Microsoft counterattacks Linux targeting Red Hat, Novell, and IBM

Microsoft is "Refining" its "get the truth" advertising campaign for Linux. This time, it focuses on Red Hat, Novell, and IBM, instead of generic targeting Linux.

Taylor, General Manager of the platform strategy department of Microsoft, said in an interview on Wednesday local time that the new strategy is based on the fact that most Linux users buy software from a company, instead of downloading from the Internet or "assembling" yourself ". Microsoft will make a detailed comparison between its own products and those of its competitors. For example, Red Hat runs Java's application server software. Taylor said that our comparison objects will not be Linux, but Red Hat, Novell, IBM. Taylor is Microsoft responsible for responding to Linux and openingSource codeThe highest level of software threat officer. Taylor's strategy includes funding research by market research companies, "getting the truth" advertising activities, and blocking Microsoft's officials from posting to open sources.CodePersonal attacks. He also met with customers around the world and first stepped up the counterattack efforts in Europe.

Taylor said he is expected to target Linux vendors such as red hat and Novell to be more convincing to software customers. However, Microsoft has realized that to win the favor of students and programmers, Microsoft must adopt different strategies.

Microsoft has also strengthened its counterattack by ignoring Linux in the past. For example, it has hired Linux experts such as hilf. Taylor said our officials knew very little about their own technology and open source technology, and they needed third-party consulting services to make decisions. Through these efforts, Microsoft had a better understanding of Linux and decided that Microsoft needed to develop a Windows version for the high-performance computing field.

Microsoft's marketing campaign claims that Microsoft's products surpass Linux in terms of total cost of ownership and security. taylor said that Microsoft's advantages have been recognized by users, especially in terms of the first issue. It may take some time for the customer to think that Microsoft has an advantage in terms of security. They have been hurt in the past. (Zdnet China/CNET Technology Information Network)

Source: http://www.zdnet.com.cn/