"Sina Science and Technology," Beijing time July 17 morning news, according to foreign media reports, investment bank ThinkEquity's major clients revealed that the Bank analyst William Morrison (William Morrison), Yahoo and Microsoft's search cooperation deal is about to be reached.
The source said that in the company's morning conference call, Morrison revealed that Yahoo will first receive 3 billion U.S. dollars in advance, after the contract in the first two years, Yahoo will receive advertising net income (total revenue to reduce the cost of the flow) of 110%. In the third year, the proportion fell to 90%.
If Microsoft can finally reach this deal, it will gain 30% of the U.S. search market, boosting Bing's growth. Bing has achieved good growth since its release, but many analysts believe its share will fall sharply when Microsoft's $100 million trillion marketing campaign ends.
According to comscore, the US internet traffic monitor, Google's share of the U.S. search engine market in June was 65%, unchanged from the previous, with Yahoo at 19.5%, down 0.5%, and Microsoft at 8.4% per cent, up 0.4%.
For Yahoo, the deal will give it a steady stream of revenue from the search business and is expected to save millions of of billions of dollars by cutting developers and related costs.
Industry insiders believe that if the news is true, will push Yahoo's share price rose 4 or 5 U.S. dollars.
However, in his Wednesday report on Yahoo's second-quarter results, Morrison said: "Given the success of Microsoft's Bing and the recent comments by Yahoo's management, the deals are unlikely to be reached anytime soon." "It seems to contradict the news, but it may be that Morrison has gained new information after that," he said.
A journalist who sent an e-mail to Morrison to verify the report was denied by Morrison, who declined to comment when asked whether Microsoft's deal with Yahoo would be completed in the near future.